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Introduction to Twitter for
Training and Development
Organisations
Australian Institute of Training and Development ACT
July 2012 – Wisdom Learning Canberra
Todd Wright
www.threesides.com.au
The fastest, simplest
way to stay close to
everything you care
about.
Twitter.com
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
Overview
• Social media usage and Connected consumers
• Australia + Twitter
• Twitter Terms
• 5 ways to enhance your learning efforts
• Making good choices
• Managing and evaluating
• To do list
• 1.8 million Australian users
• 66% of Australian Twitter users are male
and 34% female. (US 52% M/ 48% F)
• 34% of Australian users are aged 45 – 54
• 1 in 6 facebook users Tweet
• The 45 – 54 range is the most well-
represented age group on Twitter in
Australia, totalling 34%.
• 67 million Twitter page views AUS/month
(margin media april 2012)
Global flows of tweets
http://mashable.com/2012/01/09/tweets-by-country/
The ‘three sides’ to social marketing
• Build your network - LISTEN
EVALUATE
LISTEN
PARTICIPATE
•Engage with your community - PARTICIPATE
•Track and analyse - EVALUATE
SanFrancisco 2006
Username
Profile Pic
# (Hash Tags)
140 characters
Follow
Tweet
Retweet
Direct messages
Trends
Developing our ‘Social media’ voice
• Talk like a person – not a brochure
• Sound like your business and yourself
• Add value to the discussion
• Work out when you need to respond
and when you don’t
Things to avoid
• Selling and shameless promotion
• Negativity
• Being a recycling centre
• Slow responses
• Asking questions without replying
• Over posting
• Talking about yourself
• Not setting a time budget
http://wefollow.com/twitter/australia
http://australia.gov.au/news-and-media/social-media/twitter
Twitter – TO DO LIST
1. Create a personal twitter account
2. Customise and personalise
3. Search for people and orgs to follow
4. Post your first tweet and break the ice
5. Find useful info to share and retweey
6. Discover topics via #tags
7. Evaluate the opportunity for
your organisation and take on
twitter for your business
Social media – TO DO LIST
1. Set your objectives
2. Pick your platform
3. Create great content
4. Engage in multiple ways
5. Budget your time
6. Evaluate and adapt
7. Enjoy the experience