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Thinking about your digital marketing doesn't need to take weeks. Some simple thinking around your customers, your digital footprint, lead generation, direct marketing and evaluation can make all the difference. This presentation was originally presented to an OAMPS insurance client breakfast as part of their business Accelerator series. Digital ideas over breakfast - Yes Please!
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Todd Wright – Threesides Marketing
www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
#1 UNDERSTAND YOUR DIGITAL CONSUMER
• What is the value of a digital sales lead
• Are they lookers or buyers?
• What is their lifetime value?
• What are the digital pathways to your door
Develop a digital persona
Your Digital Customer
#2IDENTIFY YOUR DIGITAL FOOTPRINT
1. What does your business look like online right now?
2. Where can I find you? 3. Where can’t I find you? 4. What do I find when I
get there?5. How accurate is your Digital pitch?
Your business Digital Footprint
# 3INVEST IN DIGITAL
Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%.
# 4CREATE MEANINGFUL CONTENT
200 different ingredients in their ‘secret recipe’
# 5PAY TO PLAY IN SEARCH
# 6GET TO KNOWSoLoMo
# 7KEEP IN REGULAR CONTACT
# 8PULL YOUR WEBSITE UP THE MARKETING FOOD CHAIN
# 9 DISCOVER CONVERSION RATE OPTIMISATION
#10MEASURE,MEASURE,MEASURE.
1. Website analytics2. Social Media – Engagement + Reach+
Sentiment3. Reviews – Sentiment + issues resolved4. Search – SERP’s + Page views5. SEM – Clicks + Conversion6. Contact forms – leads7. Ecommerce – direct sales8. Budget – ROI of activities
REPORTING: What are you measuring online?
Online Marketing – TO DO LIST
1. Understand your customers and digital footprint
2. Choose your tactics 3. Set the budget4. Balance complex digital with
simple digital5. Measure, Measure, Measure6. Rinse, Lather, Repeat
www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
