1. The Prodigy The Day Is My Enemy Tour Magazine Advert
Analysis The Prodigy are a British punk style band from Leeds,
widely known across the club and warehouse project scene in Britain
for their frequent appearances and controversial song topics,
attacking stereotypes, the government and other societal problems.
This magazine advertisement is for their 2015 European Tour and
their new album, The Day Is My Enemy. The style and design of the
advert is interesting and meaningful to the band. The first notable
area of the poster is the character side, with the only figure
appearing on the ad being that of a fox. This is a rather important
theme for the band as, not only is this the theme of their debut
video from the album, 'Nasty', but the symbol of the album. The fox
is important as the band are targeting fox-hunting, aiming for a
ban. The symbol is also evident of the bands style, taking an
animal considered by many to be a vermin and pest and turning it
into a cultural symbol, with the fox being shown as a powerful and
almost superior creature as it towers above the highrise buildings
below in it in the image. Another important aspect is the colour of
the advert, with the majority being various shades of orange and
red. This is important, especially on the fox, as the colour orange
connotes violence and aggression, displaying both the musical style
of the band themselves and the approach the album will take, having
an aggressive stance on presenting and attacking the problems and
the problem causers, such as is a synonymous action in the punk
scene, stretching all the way back to its beginning in the 70s with
the Sex Pistols. The red is another powerful colour, connoting hate
and anger, furthering the impact of the album, as well as yellow
connoting danger, a warning as to what the album will entail, as
well as how the tour will play out. The font is another important
aspect being the same as the font used on the front of the Invaders
Must Die cover. This, keeping with the bands house style, allowing
the audience to recognise the advertisement, creates an electronic
feel with the jagged and lightning bolt shaped font, addressing the
huge electronic influences the band has. Meanwhile, the tour title
font is more subtle, looking more like it has been placed together
like bandages, a symbolic image of how the world and society
appears to be broken in the minds and eyes of this band. Finally is
the layout, using the Guttenberg Design Principle in an effective
and clever way. With the layout of this image, there are huge
similarities with this advertisement and that of the SLIPKNOT
advert. The same as the Slipknot advert, the band's title and tour
name has been stretched across the top of the page, being the first
thing you see in the primary optical area and moving across to the
strong fallow area. The image, similarly, is central, with details
of the tour placed below. Even the weak fallow area has been used
in the same way, attracting the audiences eyes here with and image
and information about the band's latest album. This is an effective
way to structure the page as it makes use of all the space provided
while also attracting the audience to look at the advertisement.
Overall, this magazine advertisement is successful in the way it
portrays the bands message and informing fans of the band of the
upcoming tour and album.