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The Pearls & Perils of For-Profit Education Deborah Riemer VP Assessment & Academic Quality Ashford University [email protected]

The Pearls and Perils of For-Profit Education (Deborah Riemer)

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Education is on a fast-paced trajectory towards change, but how do institutions do it amidst an environment steeped in tradition? For-profit institutions, in particular, are bearing the brunt of an establishment fearful of change. One of the outcries frequently heard is that for-profits sacrifice academic quality for enrollment numbers. Maintaining quality, while servicing a growing population of students, is not problematic if appropriate systems are put into place that are focused on student learning, steeped in best practices, and designed for scalability. The vision for this design is inclusive of the whole, integrating a systems approach to quality that is incorporated across all levels of the academic unit ˆ the student level, faculty level, and administrator level ˆ and incorporates learning outcomes assessment within a flexible model of program design.

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Page 1: The Pearls and Perils of For-Profit Education (Deborah Riemer)

The Pearls & Perils of For-Profit Education

Deborah Riemer VP Assessment & Academic Quality

Ashford University [email protected]

Page 2: The Pearls and Perils of For-Profit Education (Deborah Riemer)

. . . unlike their public counterparts, are managed and governed by private organizations and corporations. During the past two decades, enrollment at for-profit institutions increased 225 percent. Today these institutions enroll about 12 percent of all postsecondary students, about 2.4 million as of 2010-2011 academic year.”

“For-Profit College & Universities . . .

Source: National Conference of State Legislatures (August 2012)

Page 3: The Pearls and Perils of For-Profit Education (Deborah Riemer)

“For-profit institutions often provide flexible scheduling with year-round enrollment, online options, small class sizes and convenient locations. These characteristics are attracting a large and growing population of students entering the education market – particularly working adults, part-time students, and students with children.”

Source: National Conference of State Legislatures (August 2012)

Page 4: The Pearls and Perils of For-Profit Education (Deborah Riemer)

For-Profit Online & Not For-Profit with Online

Page 5: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Setting the Stage

The State of Higher Education in the U.S.

The Pearls

Systems & Process for Academic Quality

The Perils

Page 6: The Pearls and Perils of For-Profit Education (Deborah Riemer)
Page 7: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Jobs of the Past vs. Today

60%

20% 20%

Unskilled Semi-skilled Skilled

1950

Source: Milken Institution, 2010 Global Conference

Page 8: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Jobs of the Past vs. Today

15% 20%

65%

Unskilled Semi-skilled Skilled

2010

Source: Milken Institution, 2010 Global Conference

Page 9: The Pearls and Perils of For-Profit Education (Deborah Riemer)

63%

50%

26% 30%

Non-Traditional Age (24 & older) by Sector For Profit Public 2 Year Public 4 Year Private 4 Year

Source: Institute for Higher Education Policy (2012)

Page 10: The Pearls and Perils of For-Profit Education (Deborah Riemer)

31%

69%

44%

56%

47% 53%

44%

56%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Male Female

Axis

Titl

e Gender Enrollment by Sector

For Profit Public 2 Year Public 4 Year Private 4 Year

Source: Institute for Higher Education Policy (2012)

Page 11: The Pearls and Perils of For-Profit Education (Deborah Riemer)

47%

25% 21%

60%

14% 15%

67%

12% 12%

68%

12% 12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

White Black Hispanic

Race/Ethnicity Enrollment by Sector

For Profit Public 2 Year Public 4 Year Private 4 Year

Source: Institute for Higher Education Policy (2012)

Page 12: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Challenges to the Sector

Page 13: The Pearls and Perils of For-Profit Education (Deborah Riemer)

President of the AAUP calls for-profit colleges “THE BLOB!” (O’Malley, 2102)

High Federal Student Loan Defaults

Corporatization of Education!

Online education is inferior

Growth is too fast.

Page 14: The Pearls and Perils of For-Profit Education (Deborah Riemer)
Page 15: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Attitude is Everything

Page 16: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Academic Quality Bottom Line . . .

Page 17: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Ashford University TOTAL: 77,734

Page 18: The Pearls and Perils of For-Profit Education (Deborah Riemer)
Page 19: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Systems &

Processes

Page 20: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Components of Academic Quality

Assessment

Faculty

Students

Curriculum

Page 21: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Are students prepared?

Students

Page 22: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Are faculty prepared?

Faculty

Page 23: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Faculty

T R A I N I N G

Page 24: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Peer Review & Mentoring Faculty

Page 25: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Peer Review Rubric

Fostering Critical Thinking Distinguished Proficient Developing Beginning Not Observed

Instructive Feedback to Students Distinguished Proficient Developing Beginning Not Observed

High Expectations Distinguished Proficient Developing Beginning Not Observed

Establishing Relationships Distinguished Proficient Developing Beginning Not Observed

Instructor Expertise Distinguished Proficient Developing Beginning Not Observed

Faculty

Page 26: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Support

Faculty

Page 27: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Faculty Instructional Specialist Dashboard

Page 28: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Faculty Instructional Specialist Dashboard

Page 29: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Course Specific Dashboards Faculty

Page 30: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Curriculum

Are we developing quality courses?

Page 31: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Production

Course Build in LMS QA Review

Review & Approval

Copy Edit Review & Approval

Collaborative Development

Content Assessment Design

Pre-Development & Planning

Data Analysis Formal Plan & Program Context

Coordination & Calendar

Course is Live Assessment

Annual Outcomes Assessment

Action Plans for Improvement

Course Revisions Live Course

Review Electronic

Rubrics External

Quality Review

Course Development Curriculum

Page 32: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Course Development Team Curriculum

Executive Dean

Program Manager

Curriculum Coordinator

Faculty Member

Instructional Designer

Assessment Analyst

Document Quality Specialist

Faculty Program Chair

Education Technology Designer

Page 33: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Institutional Research Data &

Program Review

Curriculum

Page 34: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Learning Outcomes Data Curriculum Assessment

Page 35: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Faculty Survey Curriculum

Learning Outcomes

(5 questions)

Content & Activities

(9 questions)

Academic Resources

(11 questions) Comment Box

Page 36: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Internal Quality Assurance Curriculum

Grammar & Punctuation

Context

Formatting & Style

Alignment

Page 37: The Pearls and Perils of For-Profit Education (Deborah Riemer)

External Quality Assurance Curriculum

Page 38: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Scoring Rubric Development

Curriculum Assessment

Page 39: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Assessment

Is it working?

Page 40: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Approach Assessment

Page 41: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Assessment Direct Measures

Page 42: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Learning Outcomes Assessment

Page 43: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Learning Outcomes Data Curriculum Assessment

Page 44: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Validity

Bloom’s Levels

Introduce Reinforce Mastery

Assessment

Page 45: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Reliability

Assessment

Page 46: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Curriculum Map Curriculum Assessment

Page 47: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Annual Program Outcomes Assessment Assessment

Page 48: The Pearls and Perils of For-Profit Education (Deborah Riemer)

The Pearls

Page 49: The Pearls and Perils of For-Profit Education (Deborah Riemer)

In many of our [online] courses, the median response time for a question on the question and answer forum was 22 minutes – which is not a level of service I have ever offered to my Stanford students.

TED, 2012

Page 50: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Scalable

Page 51: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Agile

Page 52: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Accessible “Today I cannot walk. But I can still attend class. I am so grateful to Ashford University for providing a college classroom that I can attend regardless of my physical limitations. I am so grateful it brings tears to my eyes. School means so much to me and I would not be able to do this without you. Thank you from the bottom of my heart for building this college.”

-Armada S.

Page 53: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Accessible “I am very thankful for Ashford University because I can attend college without leaving my house. And since my car was just smoking on my way home, I am even MORE thankful.”

Cyrstal M.

Page 54: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Supportive “You have a great organization. Your online curriculum has been great in helping me transition from military to civilian life, and I finally get to pursue higher learning.”

Christopher F.

Page 55: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Convenient “After 15 years, I am back in school. I am majoring in Sociology and going for a bachelor’s degree at Ashford. I am a single mother of two and I am so happy to be doing something to better my future.”

-Dominique W.

Page 56: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Mobile “I am finished with classes and I want to thank all of the instructors that I have had over the past couple of years. Attending classes at Ashford has been a great experience. I am thankful for where technology has taken us – to help working individuals such as myself attend school in an online atmosphere, and to help me finish my BA degree. Thanks again!”

Angela P.

Page 57: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Opens Doors “Thanks to my nearly complete associate’s degree, I have been offered an assistant manager position instead of the internship position that I applied for. I am thankful for Ashford University and its dedication to adult learners.”

Varita S.

Page 58: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Responsive “I think Ashford is a great school. I have recommended it to several of my friends. I feel I have learned so much. If I have ever had problems, they are usually resolved quickly. Thanks Ashford for making my dream possible!”

-Amanda O.

Page 59: The Pearls and Perils of For-Profit Education (Deborah Riemer)

This school has changed my life.

- Michael B.

Page 60: The Pearls and Perils of For-Profit Education (Deborah Riemer)

Meeting the Growing Global Demands for Education