The New Zealand Tourism Sector

Roles and Responsibilities

Tourism Industry Association New Zealand (TIA)

• TIA – is the tourism industry’s trade association

– It represents around 2,000 members

– Ranging from small owner-operators to large stock exchange listed companies.

– It is known as the ‘voice’ of the industry

• TIA is a private sector, membership based organisation.

• www.tianz.org

Ministry of Tourism (TMT)

• TMT is a government agency

– It provides policy advice to the Minister of Tourism

– It administers and monitors government investments in tourism marketing and other programmes

• TMT manages the core tourism data set and distributes this and other research information to public and private sectors.

• www.tourism.govt.nz

Tourism New Zealand (TNZ)

• TNZ is a crown entity responsible for marketing New Zealand as an international visitor destination.

– It owns the 100% Pure New Zealand brand

– It provides quality information to visitors, through the i-SITE network

– It sets standards through the Qualmark quality assurance programme

• TNZ works with national tourism bodies and off shore distributors to promote NZ tourism

• www.tourismnewzealand.com

Other Central Government Agencies

• Department of Internal Affairs

• Ministry for the Environment

• Ministry of Economic Development

• Ministry for Culture and Heritage

• Energy Efficiency and Conservation Authority

• Department of Conservation

• Ministry of Education

• Ministry of Health

Agencies cont.

• Ministry of Transport

• New Zealand Trade and Enterprise

• Department of Labour (including Immigration NZ)

• Ministry of Foreign Affairs and Trade

• Te Puni Kokiri

• Tertiary Education Commission

• Ministry of Research, Science and Technology and Foundations for Research Science and Technology

Local Government

• 12 regional councils

• 73 territorial authorities

• The national interests of the 85 councils are represented by Local Government New Zealand (LGNZ).

Regional Tourism Organisations (RTO)

• RTO’s act as a bridge between tourism operators, national tourism bodies and local and central government.

• They also promote their regions to international and domestic visitors

• They are funded by local authorities

• There interests are represented by Regional Tourism Organisations New Zealand.

New Zealand Maori Tourism Council

• The council works to promote Maori tourism opportunities

– By supporting and developing Maori Regional Tourism Organisations at a national level

– Recommending the appointment of Maori tourism representatives to national tourism bodies

– Providing national advocacy for promotion of Maori in tourism

NZ Maori Tourism Council cont.

– Assisting with the implementation of the New Zealand Tourism Strategy

– Engaging with other national and international tourism industry organisations for the promotion of Maori in tourism

– Facilitating opportunities for national and international marketing of Maori in tourism

• There are 13 Maori Regional Tourism Organisations to help member operators and promote regional Maori Tourism.

Economic Development Agencies

• These are regionally based government agencies providing advice to businesses and regional groups to assist sustainable economic growth in each of their regions.

• They offer networking, education and training, support and mentoring services to the business community.

• They also help with attracting investment and securing grants and funding.

Industry Associations

• As well as the Tourism Industry Association, there are other major industry organisations which work to maintain the standards of different tourism industry sectors.

– Inbound Tour Operators Council of NZ

– Travel Agents Association of NZ

– Bus and Coach Association of NZ

– Motel Association of NZ

– Hospitality Association of NZ

Training and Education

• Training and education in the tourism sector is provided by a range of tertiary institutions –Universities, Polytechnics and Private providers

• Three organisations coordinate this training under the Industry Training Act 1992.

– Aviation, Tourism and Travel Training Organisation (ATTTO)

– Hospitality Standards Institute (HSI)

– Sport, Fitness and Recreation Industry Training Organisation (SFRITO)

Research Providers

• Government research into the tourism sector is primarily provided by the Ministry of Tourism working with Statistics New Zealand

• Other research is carried out by tertiary institutions and central government agencies

• A number of private research providers also undertake research at national, regional and business levels.

References

• NZ- Tourism Strategy 2015 – Appendix C: Roles and Responsibilities

– http://nztourismstrategy.com/