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1

THE HISTORY AND EVOLUTION OF CULTURAL DIPLOMACY

as Case StudyAbdeslam Badre

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OUTLINE

1. Timeline of BC worldwide2. BC reaches Morocco3. BC’s Status in Morocco4. BC’s Mission in Morocco5. Target Audience6. Fields of Activities

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DTIMELINE OF BC WORLDWIDE

1930s: the setting up of a British Committee for Relations with Other Countries, renamed 'British Council' in 1935. Working at first through British Embassies and High Commissions

1938 the British Council set up its first overseas operations in Egypt and Portugal in.

1940: The Royal Charter was granted to the British Council.

In other parts of the world, seen as an important part of the British War effort.

centers were set up across the country to provide educational and cultural support to refugees and allied service personnel. The first was the Polish Hearth in London, in July 1940. After, these regional offices supported students and visitors from other countries.

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DTIMELINE OF BC WORLDWIDE

1950s - a reduction of the large overseas network that had been built up during the Second World War, as well as a decline in government funding.

Due to political factors, British Council had to pull out of Eastern Europe, China, Persia, Egypt, Syria, Jordan, Greece and Cyprus.

Within Europe, the setting up of the Soviet Relations Committee to develop cultural relations between the UK and the Soviet Union.

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DTHE ENGLISH SCHOOL FOR GIRLS (FOUNDED IN 1957) WAS INCORPORATED IN 1962 AND THE ENGLISH SCHOOL BECAME THE FIRST CO-EDUCATIONAL SCHOOL IN CYPRUS.

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DTIMELINE OF BC WORLDWIDE 1950s - a reduction of the large overseas network that had been built up

during the Second World War, as well as a decline in government funding.

Due to political factors, British Council had to pull out of Eastern Europe, China, Persia, Egypt, Syria, Jordan, Greece and Cyprus.

Within Europe, the setting up of the Soviet Relations Committee to develop cultural relations between the UK and the Soviet Union.

1960s - The setting up of the government's new Department for Technical Cooperation in 1961, responsible for British aid to developing countries, led to important changes for the British Council.

Throughout the rest of the 1960s and up until the 1990s, the British Council took on an increasing share of responsibility for education programs and student training schemes in the developing countries of Africa and Asia.

In the mid to late 1960s, following a period of considerable growth, financial constraints and the political troubles in the Middle East, Nigeria and Vietnam forced the closure of some operations, but expansion in Asia and Sub-saharan Africa and renewed activity in Eastern Europe.

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DTIMELINE OF BC WORLDWIDE 1970s – the so-called 'Heath-Pompidou money’ for new programs of youth

exchanges, scholarships and civic links between the UK and France, followed by a general increase in cultural and educational activity in Western and Southern Europe, with new program

The rapid development of the countries of the Gulf following the discovery of oil in the 1960s led to new operations in Oman and Qatar, with expansion in Bahrain and the United Arab Emirates.

The mid-1970s - new teaching centers enabled the BC to maintain and increase its activity independent of the government grant.

In 1976, a review of all UK foreign policy, including the work of the British Council, was commissioned by the then Foreign Secretary, James Callaghan.

1990s - The fall of the Communist regimes of Eastern Europe at the end of the led to great demand for English language teaching and for training in areas such as management and law, with many new teaching centers set up in Western Europe, East and South Asia, Sub-Saharan Africa, Latin America and the Middle East.

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DTHE BC TODAY

The British Council changed and grew over the 10 years from 2000 and played its part in some of the challenges and innovations of the 21st century.

New large scale programs to engage more people in some of the newer world challenges of climate change, threats to understanding between cultures and the increasing pressures placed on societies through terrorism, immigration and globalization

BC is now represented in 110 countries with headquarters in London and Manchester.

Its projects reach over 112 million people a year in the UK and around the world.

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2. BC IN MOROCCO

British Council opened in Morocco in 1960 as the the UK’s international organization for educational opportunities and cultural relations

It has two offices in Morocco’s most significant cities: Rabat & Casablance

Constituted 90 people based in Rabat and Casablanca, coming from a variety of educational backgrounds, comprise 10 different nationalities, and represent all age groups

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3. BC’S STATUS IN MOROCCO

It is registered as a charity (non-profit-making organization) and as non-political organization which operates at arm’s length from government

It works closely with the UK’s Embassy in Morocco

It receive an annual grant from the British Government and generate revenue selling services such as English language courses and examinations.

Its income in 2004/05 was £475.5 million, of which our grant-in-aid from the British government was £172 million.

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D4. BC’S MISSION IN MOROCCO

It aims at creating learning opportunities for people in Morocco through the provision of quality English language learning and examinations services.

It delivers different projects in the areas of education, arts, science,  and society

“The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We call this work cultural relations” (BC website)

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D5. TARGET AUDIENCE

The British Council focuses on three main areas: Language, Arts, Science

Moroccan Students, starting from the age of 6

Young Professionals

Artists

Academicians

Writers

NGOs in the Area of Education

Universities

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D6. FIELDS OF ACTIVITIES

A. Students English Language Teaching: Over 7000 Enrollment annually

Testing: ELE / IELTS / School Exams / PAE

Workshop: Writing and Drama workshops for university Students and Novice teachers

E-learning & E-conferences

Subscription at British Schools in the UK

Subscription at British Schools in Morocco: Such as Sunderland University in Casablanca and Rabat

Providing Grants & Scholarships: Chevening Scholarship

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DBRITISH COUNCIL CONNECTING CLASSROOMS PROJECT – HAMPSHIRE, UK -TADLA AZILAL, MOROCCO

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FIELDS OF ACTIVITIES …

B. Leadership Programs

Internships within the the BC facilities: a couple of inters are enrolled annually to forester their professional skills at one of the BC offices,

Workshops on various communication Skills: such Public speaking, citizenship, ELT

Seminars on various academic Issues: Intercultural Bridging, Islam and the west

Lectures by British Visiting scholars

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FIELDS OF ACTIVITIES …

B. Leadership Programs

Professional Development in Leadership, Business managements: New Scheme Help Unemployed

CLTA Certificates for Future ELT Moroccans

and foreigners

Lectures by British Visiting scholars

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FIELDS OF ACTIVITIES …

C. NGOs

Working with a number of NGOs, specializing in Education and Women Right and Media Advocacy: e.i.: MATE

Building up partnerships with Moroccan Universities, such as the Ibn Zohr University of Agadir

AMEADIST

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REFERENCE

http://www.britishcouncil.org http://www.britishcouncil.org/morocco http://www.google.de/imgres?imgurl=http://www.rmays.hants.sch.uk/_files/

images/Community/EF51608EC8A5845DEB4C20C16466A630.jpg&imgrefurl=http://www.rmays.hants.sch.uk/news/%3Fpid%3D3%26nid%3D3%26storyid%3D21&usg=__FQXbMRSJUSE5o57Q20yumjzlhHk=&h=338&w=450&sz=70&hl=de&start=1&sig2=j53y5qahJn9OlTVdgIn4JA&zoom=1&tbnid=GhUysuZ_-LQ3bM:&tbnh=95&tbnw=127&ei=HtEkUNHQO8eKswbh7YGgCg&prev=/search%3Fq%3DHISTORY%2BOF%2BBRITISH%2BCOUNCIL%2BFACILITY%2BIN%2BMorocco%26um%3D1%26hl%3Dde%26client%3Dsafari%26rls%3Den%26tbm%3Disch&um=1&itbs=1

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THANK YOU!