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The Future of the Web: Users
Emily BarneyLibrary Web Technologist
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Workstation by Hobvias Sudoneighmhttp://www.flickr.com/photos/striatic/241843728/
chef de grace by Ed from Ohiohttp://www.flickr.com/photos/ed_aisela/305405325
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Geek vs. Grandma: someone who is dedicated to technology for its own sake, enthusiastic and experimenting, vs. someone who just doesn’t see any need for it in their own life (no relevancy)
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The Web: 2000-2010
Netratings/Nielsen data
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The search “wars” continue, the ISPs and fade away, and the social networks emerge
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Who’s using them?
http://www.istrategylabs.com/2010/06/facebook-demographics-and-statistics-report-june-2010-%E2%80%93-privacy-concerns-dont-stop-growth/
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Not the geek vs. grandma: facebook reflects our actual connections, older people have more connections (real-life relevancy)
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Who’s connecting the 55+ crowd?
10+ Years younger?
“Social Media and Technology Use Among Adults 50+ “ by Jean Koppen, AARPhttp://www.aarp.org/technology/social-media/info-06-2010/socmedia.html
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How do people approach Social Networking? Again, through relationships – and not the geek vs. grandma ones, more peer referrals
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Why?
Jules and I chat with Grandma and Grandpaby Joseph Erleweinhttp://www.flickr.com/photos/jre/3263704032
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Geek vs. Grandma no more – technology is fun, connects us to each other, and is relevant in our own lives
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http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html
Possible Barriers:
• Privacy
• Security
• Complexity
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What makes people stay away? Or get frustrated?
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Why stay?
• Content
• Connections
• Convenience
Icons by TpdkDesign.net and Sebastiaan de Withhttp://www.iconarchive.com/category/system/refresh-cl-icons-by-tpdkdesign.net.html
http://www.iconarchive.com/show/pre-desktop-icons-by-icondesigner.net/Pre-Contacts-icon.html
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It’s relevant to their lives, it’s built on existing relationships, it’s intuitive and easily available.
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Beyond the Geeks:
Diffusion of Ideas/ Diffusion of Innovation from Wikipedia/ Everett M Rogershttp://en.wikipedia.org/wiki/File:Diffusionofideas.PNG / http://books.google.com/books?id=9U1K5LjUOwEC
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We’re the geeks, for the most part, the early adopters who want to stay ahead of the curve – as we get more people on board, though, the technology accelerates and becomes more relevant, building the “market penetration” more consistently Most faculty are in that middle area, where the bulk of the adoption occurs and the products really accelerate towards market saturation
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Brownbags (Debbie)
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Provide context - Let them provide ideas, just to support new projects
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Faculty-Initiated Projects
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Faculty may or may not care about the tools: what they want are ways to achieve their goals as teachers and scholars easily and quickly
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Geeky: Not Simple
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How does an enthusiast use the tools? Often in very intensive, experimental ways (complexity & information overload ok?)
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Simple
Photo by Stephen Carrhttp://www.flickr.com/photos/41894168836@N01/482422510/
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Our faculty member saw something else: a communication tool that matched what lawyers were already doing (consise, quick communication)
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Stereotypes?
my other favorite sign in the Cody library by Laura Crossetthttp://www.flickr.com/photos/75498414@N00/3579802678/
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Work against stereotypes: faculty have the knowledge (don’t condescend) students are stressed & unfamiliar with this tech (don’t assume)
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http://thereifixedit.com/2010/06/01/epic-kludge-photo-meanwhile-in-the-it-department/
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Match the tool to the project: don’t force something that doesn’t make sense (don’t use twitter for exams, use it for sharing information)
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You can find existing tools that will handle some additional concerns because other people have similar issues
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Collaboration
Day 162 by Ahmadhttp://www.flickr.com/photos/3ammo/4697289736/
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Building relationships is important to keep project on track and provide support, build confidence
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For students: simple, step-by-step
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Simplify for immediate use
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For internal use: every detail documented
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Document everything – someone else may have to step in (and I’ll forget very quickly)
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For future: start simple, expand
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Build for future use & larger audiences or curious users (but don’t require use) – and collaborate!
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Starting with limitations
Pacific Ocean by Gaby Maldonohttp://www.flickr.com/photos/blue_traveling_fairy/393115433/
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Starting with an individual project, in a safe environment that’s totally controlled – lower barriers where it’s necessary to move forward
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Scalability?
Photo by sheila miguezhttp://www.flickr.com/photos/sheila/283800832/
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Even limited projects can pile up if you build sudden interest
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Where Next?
Seattle Ballard Mar06_05-01 by Steve Johnsonhttp://www.flickr.com/photos/steffer/111750967
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Going beyond what I can control: how do we launch bigger projects?
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Beyond our Boundaries
2 of 3 Coast Guard 47' Motor Lifeboat performs storm exercises in wild surf at Morro Bay by Mike Bairdhttp://www.flickr.com/photos/mikebaird/3016985275
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Don’t launch without support – there are important things we need to do to prepare so projects don’t get lost
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Challenges
• Overall Planning• Infrastructure • Support• Staffing• Training
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Here’s where we go to larger collaborations & budget concerns
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Contacts
http://www.slideshare.net/EBarney
http://www.linkedin.com/in/emilybarney
http://libraryguides.kentlaw.edu/profile.php?uid=8012
