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What will the next generation of the web look like and what do companies needs to do to embrace it.
Web 3.0 +Embracing the future
James HoganDecember 2009
Some things to discuss today
1. Where we are now From Web 1.0 to Web 2.0
2. What’s coming next Web 3.0 and beyond
3. Some initial thoughts Opportunities and examples
4. Developing a strategy Planning and implementation
5. A quick summary Wrap-up and discussion
Embracing the future
Where we are now
Key features
Major developments
Main shortcomings
Some immediate next steps
Web 3.0 +Embracing the future
Key features
Web 1.0 Web 2.0Static → Dynamic
Read-only → Interactive
Proprietary → Open Source
Key features
Web 1.0 Web 2.0Static → Dynamic
Read-only → Interactive
Proprietary → Open Source
Key features
Web 1.0 Web 2.0Static → Dynamic
Read-only → Interactive
Proprietary → Open Source
A ploy designed to convince venture capitalists to invest in the web
Key features
Web 1.0 Web 2.0Static → Dynamic
Read-only → Interactive
Proprietary → Open Source
A plan to establish the most creative and effective ways to use the web
Key features
Web 1.0 Web 2.0Static
Static HTML pagesProviding informationNo reason to return
Yahoo!
→ DynamicUser-generated content
Blogs and social networksWidgets and mashups
YouTube
Read-only Interactive
Proprietary Open Source
Creating engaging experiences so users will want to return to the site
Key features
Web 1.0 Web 2.0Static Dynamic
Read-onlyLimited functionality or interactivity
Feedback through web forms Navigation through link directories
Britannia Online
→ InteractiveMultimedia and rich internet applications
Interactive user experiences and participation Location-based services and collective intelligence
Wikipedia
Proprietary Open Source
Creating interactive experiences so users can actively participate
Key features
Web 1.0 Web 2.0Static Dynamic
Read-only Interactive
ProprietaryMany major software applications are proprietarySoftware applications available for download only
Source code for the programmes not freely availableInternet Explorer
→ Open SourceProgramming toolkits, plug-ins and APIs
Collaborative developer communitiesAccelerates innovation and development
Firefox
Democratising the development of applications and integration of data
Major developments
Web 1.0 → Web 2.0
Major developments
Web 1.0 Web 2.0Focused on companies → Focused on communities
Major developments
Web 1.0 Web 2.0Focused on companies Focused on communities
Owning content → Sharing content
Major developments
Web 1.0 Web 2.0Focused on companies Focused on communities
Owning content Sharing content
Dial-up → Broadband and wireless
Major developments
Web 1.0 Web 2.0Focused on companies Focused on communities
Owning content Sharing content
Dial-up Broadband and wireless
Web forms → Web applications
Major developments
Web 1.0 Web 2.0Focused on companies Focused on communities
Owning content Sharing content
Dial-up Broadband and wireless
Web forms Web applications
Home pages → Blogs and Facebook
Major developments
Web 1.0 Web 2.0Focused on companies Focused on communities
Owning content Sharing content
Dial-up Broadband and wireless
Web forms Web applications
Home pages Blogs and Facebook
HTML and portals → XML and RSS
Major developments
Web 1.0 Web 2.0Focused on companies Focused on communities
Owning content Sharing content
Dial-up Broadband and wireless
Web forms Web applications
Home pages Blogs and Facebook
HTML and portals XML and RSS
Cluttered and boxy design → Slick and minimal design
Major developments
Web 1.0 Web 2.0Focused on companies Focused on communities
Owning content Sharing content
Dial-up Broadband and wireless
Web forms Web applications
Home pages Blogs and Facebook
HTML and portals XML and RSS
Cluttered and boxy design Slick and minimal design
45 million global users → 1 billion + global users
Main shortcomings
Web 1.0 Web 2.0
Main shortcomings
Web 1.0 Web 2.0Context Personalisation
Interaction True portability
Scalability Interoperability
Main shortcomings
Web 1.0 Web 2.0Context Personalisation
Interaction True portability
Scalability Interoperability
Main shortcomings
Web 1.0 Web 2.0Context Personalisation
Interaction True portability
Scalability Interoperability
The next generation of the web should begin to address these issues
Some immediate next steps
Web 2.0Don’t forget the basics
Low hanging fruit
Exploit social networks
Customer engagement
Some immediate next steps
Good design allows users to find information quickly and easily
Web 2.0Don’t forget the basics → Familiar or initiative navigation and functionality
Logical information architecture and signpostingEngaging user experiences and on-brand design
Low hanging fruit
Exploit social networks
Customer engagement
Some immediate next steps
Explore the opportunities for low-cost improvement
Web 2.0Don’t forget the basics
Low hanging fruit → Consider low-cost enhancements (e.g. Ajax or video)Improve usability without full-scale redesignOptimise the design using feedback and analytics
Exploit social networks
Customer engagement
Some immediate next steps
Technology is only an ‘enabler’ of effective communication
Web 2.0Don’t forget the basics
Low hanging fruit
Exploit social networks → Engage in an open and honest dialogue with users Create online communities to build trust and loyaltyGather customer information quickly and cheaply
Customer engagement
Some immediate next steps
Customers are the most important company asset – build loyalty
Web 2.0Don’t forget the basics
Low hanging fruit
Exploit social networks
Customer engagement → Expose internal systems to provide new servicesIntegrate e-marketing, web analytics and CMSBuild customer profiles and utilise data (e.g. PURLs)
What’s coming next
A cycle or a continuum?
Possible adoption path
The key features
Web 3.0 +Embracing the future
A cycle or a continuum?
1989 1999 2009 2019
→Web 1.0
→Web 2.0
→Web 3.0
→Web 4.0
A cycle or a continuum?
1989 1999 2009 2019
→Web 1.0
→Web 2.0
→Web 3.0
→Web 4.0
Back-end Front-end Back-end Front-end
A cycle or a continuum?
1989 1999 2009 2019
→Web 1.0
→Web 2.0
→Web 3.0
→Web 4.0
Back-endProtocols
LanguagesBuilding web pages
Front-endApplication platform
Widgets and mashupsInteractive experiences
Back-endInfrastructure
Web 3.0 browserMetadata and ontologies
Front-endApplication platform
User-generated mashupsDynamic personalisation
A cycle or a continuum?
1989 1999 2009 2019
→Web 1.0
→Web 2.0
→Web 3.0
→Web 4.0
Back-endProtocols
LanguagesBuilding web pages
Front-endApplication platform
Widgets and mashupsInteractive experiences
Back-endInfrastructure
Web 3.0 browserMetadata and ontologies
Front-endApplication platform
User-generated mashupsDynamic personalisation
A cycle or a continuum?
1989 1999 2009 2019
→Web 1.0
→Web 2.0
→Web 3.0
→Web 4.0
Back-endProtocols
LanguagesBuilding web pages
Front-endApplication platform
Widgets and mashupsInteractive experiences
Back-endInfrastructure
Web 3.0 browserMetadata and ontologies
Front-endApplication platform
User-generated mashupsDynamic personalisation
A cycle or a continuum?
1989 1999 2009 2019
→Web 1.0
→Web 2.0
→Web 3.0
→Web 4.0
Back-endProtocols
LanguagesBuilding web pages
Front-endApplication platform
Widgets and mashupsInteractive experiences
Back-endInfrastructure
Web 3.0 browserMetadata and ontologies
Front-endApplication platform
User-generated mashupsDynamic personalisation
A cycle or a continuum?
1989 1999 2009 2019
→Web 1.0
→Web 2.0
→Web 3.0
→Web 4.0
Back-endProtocols
LanguagesBuilding web pages
Front-endApplication platform
Widgets and mashupsInteractive experiences
Back-endInfrastructure
Web 3.0 browserMetadata and ontologies
Front-endApplication platform
User-generated mashupsDynamic personalisation
Nova Spivack
Continually improving the customer experience
Possible adoption path
1989 1999 2009 2019
Web 1.0 Web 2.0 Web 3.0 Web 4.0
Possible adoption path
1989 1999 2009 2019
Web 1.0 Web 2.0 Web 3.0 Web 4.0
↓Science and academia
↓Consumer and social
↓Science and academia
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Consumer and social
↓Consumer and social
↓Science and academia
↓Consumer and social
↓Science and academia
Possible adoption path
1989 1999 2009 2019
Web 1.0 Web 2.0 Web 3.0 Web 4.0
↓Science and academia
↓Consumer and social
↓Science and academia
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Consumer and social
↓Consumer and social
↓Science and academia
↓Consumer and social
↓Science and academia
Possible adoption path
1989 1999 2009 2019
Web 1.0 Web 2.0 Web 3.0 Web 4.0
↓Science and academia
↓Consumer and social
↓Science and academia
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Consumer and social
↓Consumer and social
↓Science and academia
↓Consumer and social
↓Science and academia
Possible adoption path
1989 1999 2009 2019
Web 1.0 Web 2.0 Web 3.0 Web 4.0
↓Science and academia
↓Consumer and social
↓Science and academia
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Consumer and social
↓Consumer and social
↓Science and academia
↓Consumer and social
↓Science and academia
Possible adoption path
1989 1999 2009 2019
Web 1.0 Web 2.0 Web 3.0 Web 4.0
↓Science and academia
↓Consumer and social
↓Science and academia
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Business and commerce
↓Consumer and social
↓Consumer and social
↓Science and academia
↓Consumer and social
↓Science and academia
The various features will develop and mature at different times
The key features
Web 3.0 +The semantic web → Intelligent search
Data and analytics → Dynamic personalisation
User interface → Augmented reality
Device proliferation → Integrated media
Creating the next generation of the web
The key features
Web 3.0 +The semantic web
Ongoing collaborative effort led by the W3C Common framework and enabling technologies
Easy sharing and reusing of data across platforms
→ Intelligent searchUses metadata to apply meaning to content
Interprets natural language search stringsComputer agents learn preferences and desires
Data and analytics Dynamic personalisation
User interface Augmented reality
Device proliferation Integrated media
Seeking to free the underlying data in web documents around the world
The key features
Web 3.0 +The semantic web Intelligent search
Data and analyticsOptimisation through defined goals and user journeys
Integration of data across CMS and marketing / CRM systemsBehavioural analysis and multi-variant testing (MVT)
→ Dynamic personalisationDisplay personalised information and preferences dynamically
Develop 360° customer view and one-to-one relationshipsIntelligently blend analytical feedback and creative design
User interface Augmented reality
Device proliferation Integrated media
Using data and insights to improve each individual user experience
The key features
Web 3.0 +The semantic web Intelligent search
Data and analytics Dynamic personalisation
User interfaceRedefine the way users interact with content Facilitate live interaction and collaborationDesign the overall brand experience (TED)
→ Augmented realityReal-world superimposed with graphics and audioRelevant information is integrated and interactive
Providing a gateway into 3D and virtual environments
Device proliferation Integrated media
Rethinking the overall structuring of content, processes and data
The key features
Web 3.0 +The semantic web Intelligent search
Data and analytics Dynamic personalisation
User interface Augmented reality
Device proliferationLaptops getting smaller and phones becoming more powerful
Complete access to content on all devices and platforms The web is extending beyond computers and phones
→ Integrated mediaComputing and entertainment systems will merge
Broadcast media will rely on the web as its delivery systemConvergence will enable content to be shared across platforms
Revolutionising the way people live, work and communicate
The key features
Web 3.0 +The semantic web Intelligent search
Data and analytics Dynamic personalisation
User interface Augmented reality
Device proliferation Integrated media
Creating the next generation of the web
Some initial thoughts
The semantic web
Intelligent search
Data and analytics
Dynamic personalisation
User interface
Augmented reality
Device proliferation
Integrated media
Putting it all together
Web 3.0 +Embracing the future
Science fact!
The semantic web
Unlocking the power of information stored in the world’s computers
The semantic web
Computers talking to other computers
Metadata describes content elementsOntology (OWL) classifies contentFramework (RDF) exchanges data
The semantic web
The semantic web
Vodafone Live!mobile phone portal
Retrieves content from a range of CMSsUses ‘Resource Description Framework’Content updates browsed within Live!
The semantic web
Pinpointing the genetic causes of heart disease Data collected from disparate sourcesInformation in incompatible formats
Semantic web software integrates data
Intelligent search
Letting the web do the work and improving the user experience
Intelligent search
Intelligent search
Improvingonline search
Natural language rather than key wordsSemantic web disambiguate word sense
Searches for navigation and research
Intelligent search
Multiple searches with collated results
Use complex sentences and questions“I would like to do a, b and c tonight”
Multiple results obtained and organised
Intelligent search
Multiple searches with collated results
Use complex sentences and questions“I would like to do a, b and c tonight”
Multiple results obtained and organised
Intelligent search
Computer agents as personal assistants
Gathers data from multiple interactionsLearns about your personal preferences
Intelligently influences search results
Data and analytics
Data and analytics
Utilise insights to optimise the user experience and maximise results
Data and analytics
Data and analytics
An insights-driven approach
Deliver content and capture responseUtilise behavioural data and insights
Optimise content and messaging
Data and analytics
Analysisand monitoring
Maximise generation of the right traffic Use web analytics and monitoring toolsIntegrate data across multiple systems
Data and analytics
Dynamic feedback and optimisation
Utilise multi-variant testing (MVT)Improve click-throughs and results
Balance creative design and analytics
Dynamic personalisation
Providing targeted communications and information to engaged users
Dynamic personalisation
Dynamic personalisation
Customisation and aggregation
Tailoring home-page content elementsFrom BBC, iGoogle and Virgin Media
NetVibes aggregates feeds and widgets
Dynamic personalisation
Targeted ‘calls to action’
Offering relevant products and servicesPersonalising messages and signpostsPredicting likely goals and next-steps
Dynamic personalisation
Delivering unique user experiences
Dynamically tailoring all content Adapting to learned preferences
Interpreting mood and feeling
User interface
User interface
Creating more user-friendly and interactive interfaces and applications
User interface
User interface
TouchSmart from HP
Next generation touch-screen PCPinch, zoom and pan to control contentDeveloper zone to create applications
User interface
Surface from Microsoft
Collaborative multi-touch table-displayInteractive navigation and manipulationConnects with various ‘tagged’ devices
User interface
Surface from Microsoft
Collaborative multi-touch table-displayInteractive navigation and manipulationConnects with various ‘tagged’ devices
User interface
Surface from Microsoft
Collaborative multi-touch table-displayInteractive navigation and manipulationConnects with various ‘tagged’ devices
User interface
Sixth Sense from MIT
Wearable gestural interfaceContent manipulated via hand gestures
Projects image onto any surface
Augmented reality
Augmented reality
Digitally enhancing what people see, hear, feel and smell
Augmented reality
Augmented reality
Sixth Sense from MIT
Comprises camera, projector and phoneOverlays real-word items with contentIntegrates data from remote sources
Augmented reality
Sixth Sense from MIT
Comprises camera, projector and phoneOverlays real-word items with contentIntegrates data from remote sources
Augmented reality
Sixth Sense from MIT
Comprises camera, projector and phoneOverlays real-word items with contentIntegrates data from remote sources
Augmented reality
Z4 in 3D from BMW
Application to control a Z4 carInterfaces via the webcam and icon
Wider AR initiative to assist service staff
Augmented reality
Z4 in 3D from BMW
Application to control a Z4 carInterfaces via the webcam and icon
Wider AR initiative to assist service staff
Augmented reality
iPhone appfrom Monocle
Uses the camera to scan the real worldTags used to highlight available content
Interfaces through the touch-screen
Device proliferation
A wide range of ‘always on’ devices and integrated services
Device proliferation
Device proliferation
The mobilerevolution
Smaller laptops and powerful phonesInnovative applications and services
Mobiles are ‘leapfrogging’ PCs globally
Device proliferation
The mobilerevolution
Smaller laptops and powerful phonesInnovative applications and services
Mobiles are ‘leapfrogging’ PCs globally
Device proliferation
Cloud computing
Easy to create and manage mobile sitesHosted services delivered over the web
Applications are device neutral
Device proliferation
Cloud computing
Easy to create and manage mobile sitesHosted services delivered over the web
Applications are device neutral
Device proliferation
A connected world
Ubiquitous wireless connectivityAccess anytime, anywhere any device
From cars to domestic appliances
Integrated media
Convergence of computing and entertainment as well as infrastructure
Integrated media
Integrated media
Vision from BT
On demand digital TV, films and music Requires dedicated hardware
Also from Virgin Media and Sky
Integrated media
iPlayer from BBC
Catch-up TV and radio serviceWeb delivery – browser-based
Also ITV player, 4OD and Demand5
Integrated media
iTunesfrom Apple
MP3 music download store for iPod +Desktop-based proprietary applicationStreaming from Spotify and Pandora
Integrated media
Vision from BT
iPlayer from BBC
iTunesfrom Apple
Battle between network, content, hardware and software providers
Putting it all together
Back-end → Front-endInfrastructure
Systems
Applications
Channels
Web 3.0 + features structured in a logical framework
Putting it all together
Back-end Front-endInfrastructure The semantic web → Intelligent search
Systems
Applications
Channels
Putting it all together
Back-end Front-endInfrastructure The semantic web Intelligent search
Systems Data and analytics → Dynamic personalisation
Applications
Channels
Putting it all together
Back-end Front-endInfrastructure The semantic web Intelligent search
Systems Data and analytics Dynamic personalisation
Applications Augmented reality → User interface
Channels
Putting it all together
Back-end Front-endInfrastructure The semantic web Intelligent search
Systems Data and analytics Dynamic personalisation
Applications Augmented reality User interface
Channels Integrated media → Device proliferation
Putting it all together
Back-end Front-endInfrastructure The semantic web Intelligent search
Systems Data and analytics Dynamic personalisation
Applications Augmented reality User interface
Channels Integrated media Device proliferation
The possibilities for creating new interactive applications are endless
Developing a strategy
Technology adoption curve
A planning approach
Some things to watch out for
Web 3.0 +Embracing the future
2010 2011 2012 2013
Technology adoption curve
Maturity
High
Low
2010 2011 2012 2013
Technology adoption curve
Cost
Maturity
High
Low
2010 2011 2012 2013
Transformthe business
Build competitive advantage
Achieve competitiveparity
Follow the crowd
Technology adoption curve
Cost
Maturity
High
Low
2010 2011 2012 2013
Transformthe business
Build competitive advantage
Achieve competitiveparity
Follow the crowd
Technology adoption curve
Cost
Maturity
High
Low
2010 2011 2012 2013
Transformthe business
Build competitive advantage
Achieve competitiveparity
Follow the crowd
Technology adoption curve
Cost
Maturity
High
Low
2010 2011 2012 2013
Transformthe business
Build competitive advantage
Achieve competitiveparity
Follow the crowd
Technology adoption curve
Cost
Maturity
High
Low
2010 2011 2012 2013
Transformthe business
Build competitive advantage
Achieve competitiveparity
Follow the crowd
Technology adoption curve
Cost
Maturity
High
Low
Establish the true business value of innovation
A planning approach
Technology → Business
A planning approach
Technology BusinessEstablish vision and principles → Align to business strategy
A planning approach
Technology BusinessEstablish vision and principles Align to business strategy
Set multiple planning horizons → Assign roles and prioritise activities
A planning approach
Technology BusinessEstablish vision and principles Align to business strategy
Set multiple planning horizons Assign roles and prioritise activities
Understand emerging technology → Monitor trends and developments
A planning approach
Technology BusinessEstablish vision and principles Align to business strategy
Set multiple planning horizons Assign roles and prioritise activities
Understand emerging technology Monitor trends and developments
Explore opportunities → Identify business requirements
A planning approach
Technology BusinessEstablish vision and principles Align to business strategy
Set multiple planning horizons Assign roles and prioritise activities
Understand emerging technology Monitor trends and developments
Explore opportunities Identify business requirements
Define possible solutions → Build business/value case
A planning approach
Technology BusinessEstablish vision and principles Align to business strategy
Set multiple planning horizons Assign roles and prioritise activities
Understand emerging technology Monitor trends and developments
Explore opportunities Identify business requirements
Define possible solutions Build business/value case
Formulate technology strategy → Develop implementation roadmap
A planning approach
Technology BusinessEstablish vision and principles Align to business strategy
Set multiple planning horizons Assign roles and prioritise activities
Understand emerging technology Monitor trends and developments
Explore opportunities Identify business requirements
Define possible solutions Build business/value case
Formulate technology strategy Develop implementation roadmap
Regularly review and update → Deliver solutions and measure ROI
A planning approach
Technology BusinessEstablish vision and principles Align to business strategy
Set multiple planning horizons Assign roles and prioritise activities
Understand emerging technology Monitor trends and developments
Explore opportunities Identify business requirements
Define possible solutions Build business/value case
Formulate technology strategy Develop implementation roadmap
Regularly review and update Deliver solutions and measure ROI
Innovating to exploit the full potential of the web
Some things to watch out for
Web 3.0 +Privacy
Security
Metadata
Hype
Culture
Collaboration
Carefully managing the risks and rewards
Some things to watch out for
Web 3.0 +Privacy → Standard use of cookies will be prohibited under EU law
Express permission will be required by the userThis could become as troublesome as pop-up blockers
Security
Metadata
Hype
Culture
Collaboration
Some things to watch out for
Web 3.0 +Privacy
Security → More and more personal data will be stored online Cybercrime could become more prevalentThe impact of hacking could be much more severe
Metadata
Hype
Culture
Collaboration
Some things to watch out for
Web 3.0 +Privacy
Security
Metadata → Meta data will need to be added to all web contentTagging content will be a massive undertaking False information could be presented – ‘semantic attacks’
Hype
Culture
Collaboration
Some things to watch out for
Web 3.0 +Privacy
Security
Metadata
Hype → Very few blog posts actually receive any comments The ROI of social media initiatives is rarely measuredVoice recognition software has been around for years!
Culture
Collaboration
Some things to watch out for
Web 3.0 +Privacy
Security
Metadata
Hype
Culture → A culture of innovation should be developedExecutive sponsorship must be obtainedStrong leadership will be required
Collaboration
Some things to watch out for
Web 3.0 +Privacy
Security
Metadata
Hype
Culture
Collaboration → Business and IT functions closely alignedClient and agency relationship totally seamlessDesign and development processes fully integrated
A quick summary
What is it?
How can it help?
What do I need to do?
Web 3.0 +Embracing the future
A quick summary
Web 3.0 +What is it?
How can it help?
What do I need to do?
The future of the web
A quick summary
Web 3.0 +What is it? → The next generation of the web with tools and techniques to
connect and deliver information more intelligently and portably with more natural and collaborative user interfaces
How can it help?
What do I need to do?
The next generation of the web and internet applications
A quick summary
Web 3.0 +What is it?
How can it help? → It can help to create more meaningful and engaging brand experiences across multiple touch-points that can provide competitive advantage or even transform the business
What do I need to do?
Transforming your customer experiences and your business
A quick summary
Web 3.0 +What is it?
How can it help?
What do I need to do? → Strive to uncover the real business value of the emerging technology by understanding it and monitoring developments within a disciplined strategic planning framework
Develop a culture of innovation and embrace the future!
A few things about me
My career milestones
My favourite websites
My website reviews
My website projects
Web 3.0 +Embracing the future
My career milestones
1990 1994 1998 2002 2006 2010
My career milestones
1990 1994 1998 2002 2006 2010Digital
Computer ServicesConverse
ActivewearTelstra
BigpondMeta Group|
ComputerWireInvestis|
Radley Yeldar
IT services Branded sportswear
Internet services| communications
IT consulting | research
Design |communications
TechnologyBuyer
CustomerRelations
Multimedia Consultant
Account Manager
Consultant |Sales
Connectivity is the future
So this is a design studio!
The office of the future
Technology infusions
Welcome to agency-land
Windows 3.0 arrives
Moved on to Macs
Exhibited at the PC98 show
Got into enterprise architecture
Developed website solutions
Sent my first email
Designed my first application
Evangelised about the web
Mastered solution selling
Aced the pitch process
My career milestones
1990 1994 1998 2002 2006 2010Digital
Computer ServicesConverse
ActivewearTelstra
BigpondMeta Group|
ComputerWireInvestis|
Radley Yeldar
IT services Branded sportswear
Internet services| communications
IT consulting | research
Design |communications
TechnologyBuyer
CustomerRelations
Multimedia Consultant
Account Manager
Consultant |Sales
Connectivity is the future
So this is a design studio!
The office of the future
Technology infusions
Welcome to agency-land
Windows 3.0 arrives
Moved on to Macs
Exhibited at the PC98 show
Got into enterprise architecture
Developed website solutions
Sent my first email
Designed my first application
Evangelised about the web
Mastered solution selling
Aced the pitch process
My career milestones
1990 1994 1998 2002 2006 2010Digital
Computer ServicesConverse
ActivewearTelstra
BigpondMeta Group|
ComputerWireInvestis|
Radley Yeldar
IT services Branded sportswear
Internet services| communications
IT consulting | research
Design |communications
TechnologyBuyer
CustomerRelations
Multimedia Consultant
Account Manager
Consultant |Sales
Connectivity is the future
So this is a design studio!
The office of the future
Technology infusions
Welcome to agency-land
Windows 3.0 arrives
Moved on to Macs
Exhibited at the PC98 show
Got into enterprise architecture
Developed website solutions
Sent my first email
Designed my first application
Evangelised about the web
Mastered solution selling
Aced the pitch process
My career milestones
1990 1994 1998 2002 2006 2010Digital
Computer ServicesConverse
ActivewearTelstra
BigpondMeta Group|
ComputerWireInvestis|
Radley Yeldar
IT services Branded sportswear
Internet services| communications
IT consulting | research
Design |communications
TechnologyBuyer
CustomerRelations
Multimedia Consultant
Account Manager
Consultant |Sales
Connectivity is the future
So this is a design studio!
The office of the future
Technology infusions
Welcome to agency-land
Windows 3.0 arrives
Moved on to Macs
Exhibited at the PC98 show
Got into enterprise architecture
Developed website solutions
Sent my first email
Designed my first application
Evangelised about the web
Mastered solution selling
Aced the pitch process
My career milestones
1990 1994 1998 2002 2006 2010Digital
Computer ServicesConverse
ActivewearTelstra
BigpondMeta Group|
ComputerWireInvestis|
Radley Yeldar
IT services Branded sportswear
Internet services| communications
IT consulting | research
Design |communications
TechnologyBuyer
CustomerRelations
Multimedia Consultant
Account Manager
Consultant |Sales
Connectivity is the future
So this is a design studio!
The office of the future
Technology infusions
Welcome to agency-land
Windows 3.0 arrives
Moved on to Macs
Exhibited at the PC98 show
Got into enterprise architecture
Developed website solutions
Sent my first email
Designed my first application
Evangelised about the web
Mastered solution selling
Aced the pitch process
My career milestones
1990 1994 1998 2002 2006 2010Digital
Computer ServicesConverse
ActivewearTelstra
BigpondMeta Group|
ComputerWireInvestis|
Radley Yeldar→
IT services Branded sportswear
Internet services| communications
IT consulting | research
Design |communications
TechnologyBuyer
CustomerRelations
Multimedia Consultant
Account Manager
Consultant |Sales
→Connectivity is the future
So this is a design studio!
The office of the future
Technology infusions
Welcome to agency-land
Windows 3.0 arrives
Moved on to Macs
Exhibited at the PC98 show
Got into enterprise architecture
Developed website solutions
→Sent my
first emailDesigned my
first applicationEvangelised
about the webMastered
solution sellingAced the
pitch process
My favourite websites
Sony Ericsson
Logitech
Nivea
Pearsonville
Apple
Aviva
My website reviews
CA
Cisco
Citrix
Dimension Data
Logitech
Misys
Ricoh
Well done! Could do better...Clean and clear design Inconsistent third-level navigation
Interactive multimedia features Review the information architecture
Good use of space Improve usability of the ‘product finder’
Well done! Could do better...Nice interactive promotional slots More consistent global navigation
Great ‘calls to action’ Improve transition across websites
Good use of multimedia Include a breadcrumb trail
Well done! Could do better...Clean and simple design Re-emphasise key user journeys
Powerful message-driven video Re-configure collaborative elements
Signposting and ‘call to action’ More visual and interactive features
Well done! Could do better...Great content – well organised Fairly dated design style
Useful interactive website tools Inconsistent secondary navigation
Promotion of ‘thought leadership’ Unconventional content format
Well done! Could do better...Fresh and modern design Segmentation of audience groups
Well-structured content Signposting and personalisation
Intuitive user experience Screen resolution and optimization
Well done! Could do better...Related information, links and solutions Improve overall navigation
Nice interactive promotional slot Consider user journeys and signposts
Good signposting and features Make ‘calls to action’ work harder
Well done! Could do better...Portal style design Redesign the page-layouts
Traditional navigational system Extend the persona-based approach
Animated message-driven features Improve the ‘product finder’ interface
My website projects
TMC (1)
MTS (1)
Morgan Crucible
Britvic
TMC (2)
MTS (2)
moneysupermarket.com
Sage
Steria
Pfizer
Abbott
Personalised content and signposts
Sub-branded product microsites
Interactive message-driven flash movie
Message-driven design approach
Personalised content and signposts
Interactive multimedia Q&A
Engaging and interactive navigation
Customisable design styles
Interactive functionality and collaboration
Mission-critical database integration
Interactive message-driven ‘widget’
Establishing the core brand attributes
Stakeholder-based creative approach
Combining compelling copy and striking visuals
