1. Visit us
at:http://televisionpastpresentandfuture.blogspot.ca/
2. PerspectiveThe digital media industry in Canada is
evolvingin extraordinary ways, largely driven by
todaysmulti-platform consumer engaging with contentacross a variety
of media.-Bryan Segal, vice president, comScoreCanada
3. Perspective Current trends that can be taken advantage of
Metrics clearly display useful results Relatively inexpensive
Ability to reach a broad target market Traditional offline media is
diminishing
4. Overview
5. Blog News worthy due to many updates Endless series to cover
Many visuals (videos, websites etc.) available Interests me since I
am a television lover!
6. Persona Working woman Devoted mother & loving wife No
time to rest and relax in front of her television!Phyllis
Richardson Out of touch with the television series Resorts to the
internet for guidance Loves social media
7. Watch out! Bomb Girls Have ArrivedWork it Ladies and Gens!
Blog Post TitlesThe Big Bang Theory: Who Says Science Cant be
Fun?Phew! Saved by the bellWhat you gonna do when they come for
you... Hawaii Five-OIts all about the Magic CityWe Are Family:
Modern Family & The Cosby showFriends: Got to love themHouse of
Lies: Liar, Pants on FireJersey Shore: GTL Anyone?Pretty Little
Liars: Got a Secret, Can You Keep It?The Everlasting Young and the
Restless
8. Facebook Page
9. Twitter Account
10. YouTube Channel
11. Google Analytics MetricsPositive Traffic types vary Great
percentage of direct & referral Time on site remained
constantNegative Increased bounce rate Low levels of page
visits
13. Facebook OverviewPositive At peak the pages total reach was
681 Likes increased by 6 through weeks 8-14 At peak people talking
about the page was 8Negative Towards week 11-14 it was a slow
climb
14. YouTube Channel Overview 4 new subscribers from week 8-14
Ability to post videos and create video playlists Keeps me
informed
15. Pinterest Overview Did not gain any visits to my blog from
Pinterest Able to pin various content in regards to my blog (i.e.
Press release) Allows for more awareness for my blog
16. Hubspot Grader Overview Slowly declined through weeks 8-13
Over all a negative outcome
17. Business Review
18. Key LearningPositive Visits: Slowly climbed from week 8 to
week 14 with a total of 111 Traffic types: -High referral rate of
85% (comprised of Facebook, Twitter, Reddit, Blogger) - Positive
direct traffic results of 15% Time on site: Maintained itself at 33
seconds for weeksNegative Bounce rate: Decreased dramatically
starting at 63% in week 8 and ending at 73% in week 14 Page(s) per
visit: Viewers did not check out many pages throughout their visit
(began at 2.23 and ended at 1.53)
19. Indicated Actions Newsworthy - Use social media to get
suggestions and polls of what is preferred to be blogged about -
Include current ratings/statistics on my blogs to show the stands
of the show in the eyes of the critics to ensure my viewers know
the information is current Consistent - Constant blog posts -
Ensure tags are related to the blog and in the first and last
paragraph of the blog post
20. Key LearningPositive Likes: Through weeks 8-10 there was a
steady climb in likes Posts: Constant comments/likes and often
conversations under my wall postsNegative Weekly total reach: My
weekly total reach was 200 or lower People talking about this: For
the most part I had under 6 people talking about my page (with an
exception of 2 weeks)
21. Indicated Actions Constant updates - Wall postings - Share
wall postings from other pages to my own page Write on the wall of
other pages to join in the conversation so people notice my page
Have more links to my YouTube channel, Pinterest and Blogger and
other websites to create versatility
22. Key LearningPositive Followers: High levels of increased
followers from week 8 through to 14 (increase of 120 followers)
Following: An increase of 213 of Twitter accounts that I have
followed from week 8 through to 14Negative Tweets: Achieved a total
of 97 tweets by the end of week 14
23. Indicated Actions Tweeting straight from Twitter is
important Tweeting once a day is not enough, tweet more! Retweet
and mention other Twitter accounts to engage
24. Key LearningPositive Subscribers: Attained 4 subscribers
Videos: Have the ability to create playlists and like videos which
appear on constant updated YouTube newsfeedNegative Content: Not a
lot of time was spent on the YouTube channel
25. Indicated Actions Create appropriate playlists Like as many
videos as possible related to my topic Short television updates of
myself talking to encourage interaction
26. Positive Key Learning Boards: Created 3 relevant boards
(television shows I enjoy, things I adore and people I admire)
Followers: Attained 11 followers within weeks 8-14 Following:
Following 24 people that mostly are in relation to my topicNegative
Pins: Throughout weeks 8-14 I pined/repined 31 things
27. Indicated Actions Spend more time exploring the various
pins on the site Pin related information and updates on my topic if
the website has the ability to pin it Make my own pins!
28. Recommendations
29. Recommendations Website: No plans on having a website
because a blog is the best option for my topic Blog: No changes
will be made to the blog, just much more content! Search Engine
Optimization strategies: - Make use of key words (tags) in the
first and last paragraph of the blog post
30. Recommendations Pay-Per-Click: These ads will appear on
sites such as Google, Yahoo and Bing Average Cost Per Click: $0.40
cents Keywords: television shows, past TV series, dramatic series,
comedic TV shows, TV show review
31. Recommendations Display ads: A great visual way of gaining
awareness and visits to my blog Top 10 websites for my display ads
- Global - MuchMoreMusic - ABC -CTV - BET - MuchMusic - Toronto
Star (entertainment section) - Spike TV - YouTube - MTV
32. Recommendations Social media: - There will be a social
media campaign - Includes Twitter, Pinterest and Facebook to name a
few Affiliate marketing: This does not apply to my business
33. Social Media Releases: Recommendations - Various social
media releases will be done - Keeping the fans/viewers of the blog
updated with constant updates varying in content
34. Recommendations Email marketing: - There will be an email
campaign - It will touch upon social media and blogs on television
series
35. Recommendations Mobile Marketing: - There will be social
feeds constantly being updates to the persons phone that has the
app - There will also be videos available - Games in regards to
television shows will be accessible
36. Rationale
37. Rationale Blog- Excellent way to converse about many topics
due to the ability to share and comment on posts PPC- Effective way
to get the business across to many sites that are in the intended
target group Display ads- Appeal to ones visual senses Social
media- Keeping up with the social media trend to ensure the most
current updates Email marketing- Keeping subscribers informed via
email Mobile marketing- Take advantage of the current mobile app
trends