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TeachMeAnatomy:How a medical student built a
sustainable, crowd-sourced, peer-reviewed, open online textbook in his
spare timeTerese Bird and Ollie JonesLeicester Medical School
OER16 Conference, Edinburgh, 19 April 2016
A model of a successful openish-to-open initiative
History of Open and Openish Educational Initiatives (ICDE, 2010) (Pearce, 2012) (Weller, 2015)
2001 MIT Open Courseware,
Creative Commons
2002 “OER” term used
UNESCO Forum
2006 OpenLearn
(Hewlett Foundation)
2008 Capetown Declaration 2010 Jorum 2012 Coursera,
FutureLearn
2005 Youtube
2006 Khan
Academy
2007iTunes U
2008App Store
2004 Flickr
2001 Wikipedia
Why and howArose from a clear user need
• Responsive design
• Undergraduate level
• Free
TeachMeAnatomy Site Development
Software redesign
Began pharma- ceutical ad sales
02/20
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TeachMeAnatomy Site Development
Software redesign
Began pharma- ceutical ad sales
02/20
13
03/20
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04/20
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Crowd-sourced quality
Sustainability
How to ensure and improve quality• How to make sure the written articles are correct before there is a
crowd to crowdsource:• Start with friends, move to the crowd• Allow comments
• Leicester Medical School stance• Spinoff sites are being vetted by by senior clinical practitioners
Image courtesy of Adrienne Yancey on Flickr
Impact
March 201315,310 views
March 2016954,437 views
27%
26%23%
4%4%
15%
Who Uses TeachMeAnatomy?
Physician Medical Student StudentPatient Nurse Other
User Map
LicensingFair use?
Commercial/non commercial?
Three different sources of material on website• Original content • Public domain • CC licensed (Commercial)
Reuse by TeachersOriginal and adapted public domain material licensed under CC-BY-NC-ND 4.0
SustainabilityUser feedback allows for an element of peer-review
ProfitabilityRevenue generated via advertisements
Low running costs
Allows further development
Spinoff Sites
Conclusions and considerations• Satisfies a clear need• Community to Crowd-source• Content• Quality
• Ratings and comments• Commercial• Openish to open
A profitable & reproducible model for open initiatives
Image by Msannakoval on Wikimedia
References• ICDE (2010) ‘Open Educational Practices » Open Educational Quality
Initiative - OPAL’, ICDE Website, [online] Available from: http://www.icde.org/en/resources/open_educational_practices/Open+Educational+Quality+Initiative+-+OPAL.9UFRzW5W.ips (Accessed 5 November 2015).• Pearce, N. (2012) Developing students as OER content scavengers,
[online] Available from: http://www8.open.ac.uk/score/developing-students-oer-content-scavengers.• Weller, M. (2015) Webinar on impact of Open Education - Findings
from the OER Research Hub, Online United Kingdom.
Questions? Get in touch!• Terese Bird [email protected]• Ollie Jones [email protected]
teachmeanatomy.info
