Crowd Sourced Safety

Net for Chronic Patients

HelpAround keeps patients from “getting stuck” by letting them crowd-source help from fellow patients

What if a diabetic in need could easily find a fellow diabetic?

Does anyone have an emergency glucose meter by any chance?

Help Request

My Social Graph

People Around Me

Analyze Candidate Helpers

Alert Helpers

HelpAround Helper-Matching Engine (Provisional Patent)

HelpAround: It’s Easy to Tap into Huge Networks of Users

Appropriate request channel

Can control urgency level

Can control audience location

Can reach friends-of-friends

Can reach complete strangers

Paths to Revenue1. Private label patient networks within HelpAround

We are witnessing demand from healthcare service providers in the US, looking to provide their patients with everyday peer support. Our first pilot is with a 1000-member cancer hospital in California.

2. Lead generation for clinical trials - patient recruitment By building patient profiles, we can provide a more targeted alternative to patient recruitment. The estimates are that a recruited patient can be worth $500-1000.

3. Lead generation for local pharmacies (independent pharmacies)As Mail Order pharmacies collapse and consolidate as a result of the Affordable Care Act, local pharmacies have the opportunity to capture diabetic patients, and HelpAround is in a strong position to provide qualified location-based leads in this process.

4. Freemium model Charge users for premium features, e.g. caregiver alerts, Q&A with medical professionals, etc.

1. Import questions from Twitter

2. Facebook mobile ads: thus far $1.6 per download (diabetes)

3. SEO - every Q&A thread is optimized to rank high in Google search results

4. Viral – “Grow Your Safety Net” features

User Acquisition

Competition

• Alliance Health – healthcare social networking, focused on desktop consumption of content – not on everyday mobile engagement.

• WebMD – driven by content and advertising. No mobile community experience.

• Jelly – social help network, but nothing in healthcare.

• Cinch (by Klout) - social help network, but nothing in healthcare

“Imagine being able to go places and not always be afraid. A truly amazing idea.”

“Quite possibly the only thing that can keep a diabetic from the ER.”

“For me, it is a true life saver!”

“This can really be a huge help for people with diabetes”

What People with Diabetes Say About HelpAround

What if a diabetic in need could easily ask fellow diabetics?

Does anyone have an emergency glucose meter by any chance?

• EpiPen

• Epilepsy

• Cancer

• Asthma

Future HelpAround Safety Nets

Team

Big Data & Advertising expert. Built 30-person R&D center as VP R&D and GM at eXeleate, a behavioral ad-targeting company. 9.5 years in Israeli Army R&D (Major)

Product expert. Built and ran the Mobile business at AgaMatrix, maker of iBGStar iPhone glucose meter.PM @ Ray Ozzie’s Microsoft Startup Labs. 8+ years in Israeli Army R&D (Captain). MBA from MIT.

Shlomi Aflalo, CTO Yishai Knobel, CEO