Tata Motors Limited

Acknowledgement

I would like to express my special thanks of gratitude to my teacher as well as our principal who gave me the golden opportunity to do this wonderful project on the topic TATA MOTORS, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them.I am making this project not only for marks but to also increase my knowledge .THANKS AGAIN TO ALL WHO HELPED ME.

INTRODUCTION :

J. R. D. TATA

Company Profile

• Headquarters - Mumbai.• TML is currently headed by Ratan N Tata.• Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. • Global operations - UK, South Korea, Thailand and Spain. • TML - world's fourth largest truck manufacturer . • World’s second largest bus manufacturer.• The company have 24,000 + employees

FOUNDERJAMSHED JI TATA (TELCO)

HISTORY• Tata Motors Limited is a part of Tata Group.

• Founder - Jamshedji Tata (TELCO).

• The company was established in 1945 as a locomotive manufacturing unit.

• It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954.

• In 1992, it entered Small vehicle segment

• Tata Motors decided to pursue joint ventures.– Cummins Engine Co., Inc., was the first company to jointly venture with

Tata in 1993.

“Best in the manner in which we operate, we deliver, and

our value system and ethics.”

VISION

Commercial Vehicles

Passenger Vehicles

Military Vehicles

Product Profile

Passenger Cars & Utility vehicles

Tata

Sumo/Spacio

Tata

Safari

Tata

Indica

Tata

Indigo

Tata

Winger

Tata

Magic

Tata

Nano

Tata

Xenon XT

Tata

Xover

(2009)

Tata

Manza (2009

COMMERCIAL VEHICLES» Tata Ace» Tata Starbus» Tata Globus» Tata Marcopolo Bus» Tata Novus» Tata 407 EX

Military Vehicles• Specialization in Military Defense Transport Solution• Introducing new trucks for military defense

purpose• Large Investments in R & D ,to meet international

standards

Some of them are listed below :• Tata LSV• Tata 2 Stretcher Ambulance• Tata 407 Troop Carrier• Tata LPTA 713 TC• Tata LPT 709 E• Tata SD 1015 TC• Tata LPTA 1615 TC• Tata LPTA 1621 TC• Tata LPTA 1615 TC• Tata Winger Passenger Mini Bus

• 2000 Aria Roadster• 2001 Aria Coupe• 2002 Tata Indiva• 2005 Tata Indigo advent• 2007 Tata Xover• 2008 Tata Cliffrider• 2009 Tata Elegante • 20010 Tata Prima

Concept products :

Branches in INDIA

Northern Region

•New Delhi•Chandigarh•Jaipur•Lucknow

Eastern Region

•Kolkata•Orissa•Patna

Western Region

•Mumbai•Pune•Nagpur•Indore•Ahmedabad•Raipur

Southern Region

•Bangalore•Hyderabad•Cochin•Chennai•Madurai•Salem•Coimbatore

PM TelangManaging Director (India Operations)Tata Motors

Branches

UK

South Korea

Russia

Europe

Africa

the Middle East

South East Asia

South Asia

South America.

In world RT Wasan

Head, Commercial Vehicles Division

Tata Motors International Business

Joint Ventures & Acquisitions• In 2004, the acquisition of Daewoo Commercial Vehicle of South

Korea.

• In 2005, Hispano Carrocera – Spanish bus manufacturing company.

• In 2006, TML has formed 51:49 Joint Venture with Marcopolo,

Brazil-based global leader in bus body building.

• In 2007, TML also formed a joint venture with Fiat.

• In 2008, the acquisition of British Jaguar Land Rover (JLR) business.

Subsidiary companies formed/acquired

• Tata Hispano Motors Carrocera S.A., (Hispano) became a subsidiary consequent upon the Company exercising its put option and increasing its stake from 21% to 100%.

• Jaguar Land Rover Limited, the Company’s subsidiary formed the following subsidiaries, viz. Jaguar Land Rover Brazil (LLC), Limited Liability Company "Jaguar Land Rover" (Russia), Land Rover Parts Limited and Land Rover Parts US LLC.

Fiat India Automobiles Limited

A 50:50 joint venture company between Tata Motors Limited and Fiat Company located

It is located at Ranjangaon, Maharashtra is engaged in the manufacture of Tata and Fiat branded products as well as engines and transmissions for use by both the partners

SOCIAL RESPONSIBILITY• EMPLOYABILITY• Technical & Vocational training (2935)

• HEALTH• Safe drinking water• Curative health

service• Low cost toilet build

• EDUCATION• Infrastructures & scholarship for schools

• ENVIRONMENT• Plantations(263517)• Natural dissaster fundings.• Smokeless chullahs installed(200)

MILESTONES :

• Indica - India’s first fully indigenous passenger car

• Tata Motors acquires Daewoo Commercial Vehicle Company in 2004.

• Tata Motors gets listed on the NYSE in 2004.

• Acquisition of Jaguar and Land Rover in 2008.

• Tata Motors launches ‘Nano’ - The People's Car in 2009.

AWARDS :

•   Land Rover double header at the Auto Express 2010 new car awards

• Golden Peacock Award for Occupational Health & Safety for the year 2010

• CVBU Pune receives Excellent Energy Efficient Unit award

• CVBU Pune declared winner of the MPCB Vasundhara Awards 2010

AWARDS FOR NANO• Tata Nano has won includes Compact Car of

the Year• Entry-level Mini Car of the Year, • Indian Automotive Design of the Year,• The Most Value for Money• Car of the Year • Small Car of theYear• Micro Car of the Year

Forbes RankingsAlcoa - 630th on

the Forbes Global 2000 in 2010

Alcoa - 697th on the Forbes Global

2000 in 2009

Alcoa - 211st on the Forbes Global

2000 in 2008

Alcoa - 211st on the Forbes Global

2000 in 2007

Alcoa - 212nd on the Forbes Global

2000 in 2006

Strengths Weakness

Opportunities Threats

Market leader in Automobile Industry. Aggressively acquiring foreign brands to increase its global presence. Produce low price car with low fuel consumption.

Return on Investment on TATA motors shares in low. Has not got a foothold in the luxury car segment in its domestic market.

Advantage of their low cost car by entering into third world countries where peoplehave low purchasing power. Shouldfocusin developing luxury cars. Joint ventures in other countries allow TATA motors to easily enter into new market.

Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantageMajor challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing.Low safety standards can impact the sales.

The Effective Execution Of A Plan Is What Counts And Not Mere Planning On Paper, It Is Not What We Put On Our Plate Or Even What We Eat That Provides Nourishment And Growth, But What We Digest……!!!

Jehangir Ratanji Dadabhoy Tata

YUVIKA NARANG