LUKEWARM PRODUCTIONS LTD

Evaluation: “What have you learned from your audience feedback?”

Types of audience feedback After the production of our music video we conducted

some target market research in order to generate feedback on our media product and find out what we done well and which aspects could have used some improvement.

The first way in which we collected target audience feedback was through creating a survey on the platform 'Survey Monkey'. The use of different types of questions with different ways to answer these questions allowed us to record feedback with no need for physical interaction with the target audience.

We also used target audience interviews in order to record feedback in greater detail.

Survey Analysis

Q1. Would you buy any of the products seen in the music video?

We asked this question in order to see if the media product had fulfilled its purpose in promoting the artist and song, and merchandise. The responses to this question were majority positive with 80% answering yes which suggests that the music video has done its job and also enhance the image of the artist Jidenna.

Survey Analysis

Q2. Do you believe the clothing worn was appropriate?

We asked this question in order to understand whether we conveyed the image of Jidenna as a ‘Classic man’ appropriately in the music video.The responses to this question were also majority positive with 90% answering yes which suggests that the audience understands the imge of Jidenna as an artist and therefore the type of costumes to expect in future music video’s and ancillary texts.

Survey AnalysisQ3. What did you interpret from the Music Video in terms of the Narrative?Q8. Is the link between the image of the artist and concept of the music video clear.

We asked these questions in order to understand whether our audience understood the storyline of the video. This was one of the most important questions in terms of our ability as a group to correctly get our point across. Furthermore if the audience did not understand the narrative/concept they will not understand Jidenna as an artist which would mean that producing this video was pointless.From reading the responses to these questions I can conclude that the audience seemed to understand the narrative and concept and therefore the ‘Classic’ nature/persona of Jidenna.

Survey Analysis

Q4. Do you believe that the locations used in the music video were appropriate?

This question was an extension of our research into the image of Jidenna. The aim of asking this question was to understand the type of locations that the target audience will now associate Jidenna with.From the responses to this question it can be said that the audience felt that the locations used were consistent with the concept of the video and image of Jidenna as the majority felt the locations were appropriate.

Survey Analysis

Q5. Which Special effects did you like from our music video?

This question was asked in order to identify which aspect of our music video was the best.Our audience felt that the slowing of our choreographed dance clip in the video was the best part. This is useful to us as it offers us feedback on the type of characteristics we can include in future video’s.

Survey Analysis

Q6. Would you consider buying the album?

This question was asked in order to understand whether our media product has done its job as a promotional item.The majority of our audience answered yes which suggests that the video was of good enough quality to promote the song, artist and album.

Survey Analysis

Q7. How likely are you to recommend this song to a friend or colleague?

We asked this question to assess the overall quality of our video. By asking how likely people are to recommend the song after watching the video we can forecast the popularity of the song, album and future popularity of the artist himself.

Target Audience Interviews We used target audience interviews in order

to record feedback in detail. From the interviews we conducted we can

conclude that the target audience enjoyed the song itself and concept of the video. The concept of it all being a dream particularly appealed to the target audience.

However they also expressed negative opinions about camera quality and a lack of female representation in the video.