This year, 15 Australians will be electrocuted in their own homes

Around 10 times that many will be hospitalised due to electric shocks

The lives of 15 families will be shattered in less

time than it takes a

heart to beat

Fathers

Fathers

Mothers

Fathers

Mothers

Children

- gone in an instant

The greatest tragedy is that these deaths can so easily be prevented

- with the flick of a switch

Master Electricians Australia is spearheading a national campaign for mandatory safety switches on all circuitsin all Australian homes

This campaign will alert politicians and home owners to the dangers of circuits not protected by safety switches

It will involve:

It will involve:

Research • National report• Audit of existing laws• Study of take-up rates• Deaths and injuries• Recommendations

It will involve:

ResearchLobbying

• Safety regulators• Government departments• Members of Parliament • Ministers• Premiers

It will involve:

ResearchLobbyingAdvertising

• Television• Radio• Print• Website• Viral online campaign

It will involve:

ResearchLobbyingAdvertisingPublic relations

• Media partnerships• Industry partnerships• Media interviews• Email campaigns• Brochures• Website• Grass-roots promotion

The ambitious goal is to fit an additional 30 million safety switches to existing homes over the next five years ...

... protecting every circuit

every precious life

every home

This will be the most comprehensive electrical safety campaign ever conducted

To succeed, it will need the leadership of electrical contractors

That’s why ECA and Master Electricians are asking for your support

Please join other leading industry stakeholders in supporting this ambitious program

Every circuit, every home

Every circuit, every home

Eight states and territories

Every circuit, every home

Eight states and territories

30 million safety switches

Every circuit, every home

Eight states and territories

30 million safety switches

Installed by 2016

SWITCH THINKING