Presentation on Thinking Critically

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  1. 1. Think Critically: Using the Internet for Business Ayanna Yonemura, Ph.D. Saturday, November 15, 14
  2. 2. Think critically and assume others dont. Saturday, November 15, 14
  3. 3. Introduction What To Do Why To Do It Evaluate webpages before using info in business plans, reports, company proles, company website content. You are only as credible as your sources. Manage your online image. Perception can be reality. Saturday, November 15, 14
  4. 4. Evaluating Web Pages 5 Questions (Adapted from University of California, http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html, Nov 15, 2014.) What can the URL tell you? Who wrote the page? Is s/he or the authoring institution a qualied authority? What is the bias? Is it dated, current or timely? Does the page have overall integrity and reliability as a source? Is it a satire or a spoof? Saturday, November 15, 14
  5. 5. URL? .com .org .gov Saturday, November 15, 14
  6. 6. Authority? (Wikipedia, The Free Encyclopedia, https://en.wikipedia.org/wiki/Wikipedia:About,15 Nov 2014.) Wikipedia is written... by largely anonymous...volunteers ... Anyone with Internet access can write and make changes to Wikipedia articles...Users can contribute anonymously, under a pseudonym, or, if they choose to, with their real identity. Saturday, November 15, 14
  7. 7. Satire? Saturday, November 15, 14
  8. 8. Manage Your Online Image Google Google Yourself LinkedIn Gives Your Maximum Control/Most Professional Facebook Your boss and potential bosses/clients/partners/ employees will see it. Blogging v. Emailing Think about it. Saturday, November 15, 14
  9. 9. Google Dont Saturday, November 15, 14
  10. 10. Google Do Saturday, November 15, 14
  11. 11. LinkedIn Ranks high in google if you develop your page. Think seriously about your professional identity & title. Maximize potential of visuals & links. Spell check. Ayanna's Linkedin Page Saturday, November 15, 14
  12. 12. Facebook, Pics & Content Warning Saturday, November 15, 14
  13. 13. Professional Images Saturday, November 15, 14
  14. 14. Blogging versus Emailing The internet is forever. Saturday, November 15, 14
  15. 15. Conclusion What To Do Why To Do It Evaluate webpages You are only as credible as your sources. Manage your online image. Perception can be reality. Saturday, November 15, 14