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Think Critically: Using the Internet for Business
Ayanna Yonemura, Ph.D.
Saturday, November 15, 14
“Think critically and assume others don’t.
Saturday, November 15, 14
Introduction
What To Do Why To Do It
Evaluate webpages before using info in business plans, reports, company profiles, company website content.
You are only as credible as your sources.
Manage your online image.
Perception can be reality.
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Evaluating Web Pages5 Questions
(Adapted from University of California, http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html, Nov 15, 2014.)
• What can the URL tell you?
• Who wrote the page? Is s/he or the authoring institution a qualified authority?
• What is the bias?
• Is it dated, current or timely?
• Does the page have overall integrity and reliability as a source? Is it a satire or a spoof?
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URL?
• .com• .org• .gov
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Authority?
(Wikipedia, The Free Encyclopedia, https://en.wikipedia.org/wiki/Wikipedia:About,15 Nov 2014.)
“Wikipedia is written... by largely anonymous...volunteers ... Anyone with Internet access can write and make changes to Wikipedia articles...Users can contribute anonymously, under a pseudonym, or, if they choose to, with their real identity.”
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Satire?
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Manage Your Online Image
•
Google Google Yourself
LinkedIn Gives Your Maximum Control/Most Professional
Facebook Your boss and potential bosses/clients/partners/employees will see it.
Blogging v. Emailing Think about it.
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Google Don’t
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Google Do
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• Ranks high in google if you develop your page.• Think seriously about your professional identity & title.• Maximize potential of visuals & links. • Spell check.• Ayanna's Linkedin Page
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Facebook, Pics & Content Warning
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Professional Images
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Blogging versus Emailing
The internet is forever.
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Conclusion
What To Do Why To Do It
Evaluate webpages You are only as credible as your sources.
Manage your online image.
Perception can be reality.
Saturday, November 15, 14
