Marketing M

anagement

with Prof Sameer M

athura

4 modules of marketing all the way around

1MODULE

Tips for making PowerPoint slide

1. Have a Killer title and opening slide

2. Use proper colour schemes

3. Use stunning images

4. Use professional fonts

5. Make story in your presentations

And the most important one…..

What are you waiting for…

2MODULE

MarketingBible

PART 1: Understanding Marketing Management

Chapter 1:Defining marketing for the 21st century

Chapter 2: Developing marketing strategies and plans

PART 2: Assessing Market Opportunities and Customer Value

Chapter 3: Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research

Chapter 4: Creating Customer Value and Customer Relationships

Chapter 5: Analysing Consumer Markets

Chapter 6: Analysing Business Markets

PART 3: Choosing Value

Chapter 7: Identifying Market Segments and Targets

Chapter 8: Competitive Dynamics

Chapter 9: Crafting the Brand Positioning

Chapter 10: Creating Brand Equity

PART 4: Designing Value

Chapter 11: Setting Product Strategy

Chapter 12: Designing and Managing Services

Chapter 13: Developing Pricing Strategies and Programs

PART 5: Delivering Value

Chapter 14: Designing and Managing Integrated Marketing Channels

Chapter 15: Managing Retailing, Wholesaling, and Logistics

Chapter 16: Designing and Managing Integrated Marketing Communications

PART 6: Communicating Value

Chapter 17: Managing Mass Communications

Chapter 18: Managing Personal Communications

PART 7: Sustaining Growth and Value

Chapter 19: Introducing New Market Offerings

Chapter 20: Tapping into Global Markets

Chapter 21: Managing a Holistic Marketing Organization for the Long Run

3MODULE

4MODULE

The one thing you must get right when building

a BRAND