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Packaging and Labeling
INTERNATIONAL MARKETING
SUBMITTED TO: PROF. NAINA BISHT
SHAIKH SAMEER USMAN
TY BMS 26
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Packaging
Packaging- enclosing or protecting products fordistribution, storage, sale, and use.
Packaging contains, protects, preserves,transports, informs, and sells.
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Types of Packaging
Transport packing: To protect against lossdamage during handling, transport andstorage
Consumer Packing: This packaging holds therequired volume of the product for ultimate
consumption and is more relevant inmarketing
e.g. beverages, tobacco etc.
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Packaging as a Marketing Tool
Self-Service
Consumer Affluence
Company and Brand Image
Innovation Opportunity
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Objectives of Packaging and labeling
Physical protection
Barrier protection
Containment
Information transmission
Marketing
Security Convenience
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Functions of Packaging
Promoting and Selling the Product
Defining Product Identityinvokes prestige,convenience, or status.
Meeting Customer Needsvarious sizes, snack kits, etc.
Provides Information- UPC symbols, contents,
- guarantees, nutritional
- value, potential hazards
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Contemporary Packaging Issues
Protecting the Productduring shipping,
storage, and display.
Protects food from spoilage.
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Contemporary Packaging Issues
Environmental
Packaging
reusable,
recyclable, lesswasteful, and safer
for the
environment
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Labeling
A label is an information tag, wrapper, seal, or
imprinted message attached to a product
A labels main function is to inform about
contents and give directions.
Information about product use, care, other
features.
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Consumer Buying Behavior
1. Packaging color2. Packaging Material
3. Font Style
4. Design of wrapper
5. Printed Information
6. Innovation
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Packaging Machines
Blister packs, skin packs and Vacuum PackagingMachines
Bottle caps equipment
Box, Case and Tray Forming, Packing, Unpacking Cartoning Machines
Converting Machines
Conveyor belts,
Inspecting Check weighed Machines
Label dispensers
Package Filling and Closing Machines
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Packing Material
Aluminium Foil
Butter Paper
Cartons & Carates
Flexible Plastic Laminate Pouches
Insulation Material
Laminated Paper/Sacks
Plastic Container and Film
Tin Container
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Packaging of Amul Ice cream
Packaged in sticks, cones, cups as well as takehome packs and institutional/catering packs.
Stick ice cream : Low income groups
Stick, cup and cone ice cream from all range
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Labeling of Amul Ice cream
Labeling are very attractive
In their advertisement ,pictures and wordings will beavailable
Wish their costumers on festival vocations throughlabeling
Important factors like manufacture date, net content,expiry date, certification for quality and MRP rate willbe available in labeling
Makes people to identify their product easily
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Baskin-Robins Ice cream
Packaged in cups, cones, waffle, bowls, shakes
Label colors are very attractive
Letter BandRin big font andbold.
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Labeling in Coca Cola
Coca-cola uses two formulas (one with sugar, onewith corn syrup) for all markets
The product packaging in every country
incorporates the contour bottle design Dynamic ribbon in same way, shapes, or form
Bottle or can also includes the countrys nativelanguage
Is of the same size as other beverage bottles orcans in that country
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24%
16%
28%
32%
CONSUMER PRIORITY TOWARD PACKGING
PROTECTIVE PACKGING ECO-FRIENDLY CONVIENCE PACKGING ALL ABOVE
67% consumers are influenced by packaging while making the purchase decision.
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Observations in Product Packaging
In preserved products long lasting packaging is
most important
In aesthetic components:
a) Material use is most preferred
b) Shape, size &color are less preferredc) Text & graphics are least preferred
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Symbols used on packages and labels
Symbols globally accepted
Symbols communicate
Speak about the product
Shipments of hazardous materials or dangerous
goods have special information
Shipments of hazardous materials or dangerous
goods have special information
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Symbols used on packages and labels
With transport packages, standardized symbolsare also used to communicate handling needs.
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Recommendations
Preserved food packs is like that can be cooked in
or kept at home as a re-sealable container.
- More emphasis on Visual package elements .
- Develop innovative packages.
- Aesthetic components should be soothing for
the eyes.
- Label information accurately as consumerswould like it, if simplified.
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Packaging Industry
Global packaging industry growth rates vary
across the types of packaging.
Growth rate of beverages package industry is
3.2%
5% for health care products
Overall capital involved : $433 billion
Large and diversified market
Lots of contenders
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Thank You