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@MercedesViola
Storytelling in business contexts
“Our sense of ourselves is based partly on the experiences we had and the stories we have told about them, and partly on the stories which other people have told us. In this sense we are stories! We are guided by our stories.” Andrew Wright
The key to people’s heart is a story
what
how
why
PASSION
“A grit that goes into the oyster makes a pearl.”
planning
feedback
rehearse
body language
What are you trying to change in the world?
Inspire people to act
Invite your audience to dream
TRUTH
PARABLE
STORY
All human beings have an innate
need to hear and tell stories and to
have a story to live by.
Harvey Cox
Storytelling in business contexts
@MercedesViola
Thank you very much
REFERENCES:
• Writing Stories - Andrew Wright and David A. Hill. Helbling Languages (2008)
• BBC Interview on ‘Stories in Language Teaching’ – Andrew Wright• Living in a Story – Andrew Wright
• Storytelling that Moves People: A Conversation with Screenwriting Coach Robert McKee. Harvard Business Review. June 2003
• The Story Factor. Annette Simmons. Basic Books. (2002)
• Simon Sinek: How great leaders inspire action https://www.youtube.com/watch?v=qp0HIF3SfI4