Getting Your Business Found Online

By Nathan Chick

Web Traffic ConsultantJoint Effort Marketing

Starting Off, Do you have a website?

There are a ton of useful tools to make your own website, or you can hire a web

developer to make you one

OR

Do It Yourself WebsiteThese are a great websites for

making your own, BUT! you will pay for it every month that you use it

Hiring a Web Developer

Hiring a web developer can be a few hundred dollars,

to thousands depending on what

you want done. Once you pay it off though, it’s yours

Offer for Ohio Residents

http://www.ohiogetonline.com/

Special Note for E-Commerce sites:

• There are a number of places that offer great places to show off your product, and charge a nominal processing fee.– Amazon.com– Google.com– Thousands more

Web Hosting

It seems like a lot of companies charge extremely high amounts for this service. Unless you are doing E-commerce, expect to pay $8-20 a month for this service for most businesses.

Registering your business locally with Google Places!

Everyone probably recognizes this:

How Do I register my business with Google Places?

• Search “Google Places” on Google  

• … and follow directions from there.

• Registering your business to Google opens you up to half the local market.

• The rest of the market is taken up with the other search engines:

What does this do?

Using other methods to get found

• Using PPC (Pay Per Click) for getting found 

  • Becoming Social!

  • SEO (Search Engine Optimization) 

  • ETC, (Press Releases, etc.)

 

PPC (Pay per Click)

PPC is primarily with Google, but Facebook, Yahoo, Bing, etc. all have

it.

Keywords are key for this, can pay $.10 - $8 depending on the word

Social Marketinghttp://www.bbb.org/top-online-scams/

Videos for Social

• National: http://vimeo.com/channels/207348#23971869

• Local: http://www.youtube.com/watch?v=002x5Lq5jHg&feature=related

Getting on Social Networks

Search Engine Optimization (SEO)

• This term covers a wide expanse of different areas all with one goal: to get you more business online, preferably being on Page 1 of search engines.

• Lots of companies do this differently and a lot are hacks, but if it is a legitamite company it can do wonders for someone

Black Hat Vs. White Hat

Different ways of getting someone found.

Essentially, Black hat use sneaky methods to get people found, White hat tries to be legitimate so that their customers don’t get in trouble.

Legally mostly no difference. Black hat mostly has instant results, whereas White hat takes longer, but if black hat companies get found, the website can be banned.

Write links common practice

• Veterinary Practice Marketing Firms Specialize In Getting The Word Out• In an effort to provide pets with the quality care they need, veterinarians are

located throughout the world. However, although many pet owners are well aware of the need for regularly scheduled trips to the veterinarian, many others may be unaware of the need. This means that countless numbers of pets throughout the world are not getting the level of care they need in order to live long, happy, and healthy lives. Thankfully, veterinary practice marketing firms have risen in order to address this need and provide much needed insight into the world of veterinarians. With the help of firms that specialize in veterinary practice marketing, veterinarians and their practices can reach even more pet owners in the community around them. Instead of attempting to market your services on your own, you should trust the knowledge and expertise of veterinary practice marketing firms that have a history of success.

Track Data

Tracking Cont.

Press Release

Blog Writing

• Essential for keeping fresh content on your site• Don’t always have to buy someone else’s

services but can do yourself at home. • Always focus blog entries to words that you’re

working on.

Example of a blog entry:

• After a year and a half with start up company Epipheo Studios, Chuck Caine learned how to take complicated ideas and make them scream of simplicity. Since Chuck was already helping clients get more website traffic through his SEO firm, Joint Effort Marketing, Chuck decided to launch a full service video production house that includes animated epipheo style videos, explanatory videos, tutorials as well as filmed on location videos if needed.

• “Epipheo style videos take complicated topics and simplify them while making you laugh at old solutions” says this CEO with 30 years of marketing experience. You have to make the viewers ask themselves, “why did I do it that way so long?” Include some funny sound effects and a few inline jokes and you make the learning experience enjoyable. Chuck has worked on projects that have seen 30,000 views in three days. “We literally shut down one client and he had to pull his free trial offer.”

• While being a private contractor for Epipheo Studios, Chuck learned the power of the “Aha” experience that comes from an epiphany inside of a video. He is now determined to make this venue more affordable with a shorter lead time. “Videos in general can be expensive but are becoming a very needed tool on websites. We have solutions that begin at $3500 and go up to $30,000 based on what your strategies dictate. Our average animated explanatory video can usually serve a client well for $3500 to $7500. The Epipheo style begins at $10,500 and up due to the creative talents that we have to use. “The magic of the epiheo style video is in the script and better scripts take more expensive talent” states Dan Johnson who leads the creative team for Joint Effort Marketing.

• “We see video as just a part of total web traffic marketing along with SEO, PPC, Social Network Marketing, and other strategies” says Chuck Caine. “Video is here to stay and our goal is to make it more affordable to the every day client”

That’s It!

Hope you enjoyed, please feel free to ask any questions