Online Business; What is E-commerce; What are the points to be considered while starting online business?

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Presentation of

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Sell Your Product Online in Nepal (Nepalese Context)

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How Collaboration has been done?

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Table of Contents

1. Introduction to E-commerce2. E-commerce in Nepal3. Sell Your Product online in Nepal

I. Availability of Offline StoreII. Completely new Online Start upIII.Going Online on the InternetIV.Strategies to sell product online in Nepal

4. Conclusion 5. Bibliography

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E C O M E RCM E-E C O M E RCM E

Electronic commerce is the trading or facilitation of trading in products or services using computer networks, such as the Internet.

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E C O M E RCM E-E C O M E RCM E

• E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network;

• business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.

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E-Commerce in Nepal• Nepal has been experiencing

the need for online retail stores,

• Growing use of Internet,

• More Specifically, the Growing Ecommerce Trend in Neighboring Nation, INDIA.

• Extreme predilection for FlipKart.com in India with more than 45 million registered customers.

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• Nepal has gone in for easy digitalization,• Use of fiber optic cable has propelled Nepal to a

digitally managed nation.

E-Commerce in Nepal

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• Online business transaction is growing in Nepal, but not in burgeoning state,

• 80% of the online business in Nepal is based on cash on delivery system,

E-Commerce in Nepal

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Website Alexa RankKaymu.com 58,550HamroBazaar.com 48,472Nepbay.com 72,892Gogazaab.comBussewa.com 1,114,696HamroBus.com

Alexa Rank of E-commerce websites of Nepal

E-Commerce in Nepal

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http://www.kaymu.com.np/

http://www.ranksays.com/kaymu.com.np

http://www.hamrobazaar.com/

http://www.ranksays.com/hamrobazaar.com

http://www.nepbay.com/

http://www.ranksays.com/nepbay.com

http://www.gogazaab.com/

http://www.bussewa.com/

http://http/www.ranksays.com/bussewa.com

http://www.hamrobus.com/

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SELL PRODUCT OLNINE IN NEPAL

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Sell Your Product Online in Nepal

Availability of offline store

Completely new Online Start up

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Availability of offline store

1. Offline stores attracts more customers in Nepalese context.

2. Easy to retain previous customers while going online.

3. Better promotion of product4. Customer care with easy

return practice5. Physical plus virtual store

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• The main focus is on Starting a completely new online store.

• The new online start up in Nepal is challenging task, but there are ample opportunities due to meagre competition.

• The ecommerce business is growing in Nepal, but not achieving the true essence of ECOMMERCE.

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• Growing trend of Ecommerce in Nepal, but severe difficulty in payment system: Cash on Delivery is prevalent

• Completely new online start up must gear up its sales through promotion in social networking sites, better proximity with customers, and customer convenient payment system.

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Going Online on the Internet

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How significant it is to go on the Internet?

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How Does Nature of Product affect our online business?


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• Nature of product being sold determines how successful our online business would be.

• Product might be fast moving or slow moving

• Heavy or Fragile or Light products

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• Nature of product being sold determines how successful our online will be.

• Unique Product or Top Product

• Low Priced or High Priced


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• Online business in Nepal is analogous to online business in other countries in the world.

• Ecommerce uses similar standard all across the world; the standardization used by Amazon.com or Alibaba.com or ebay.com is similar;• Nepalese ecommerce website also be based on same

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Strategies to Sell Product Online in Nepal

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Some major Strategies to sell product online in Nepal are:

1. Superior Website Designing2. Creating a blog3. Building an email list4. Simple delivery system5. Simple shopping cart system6. Virtual store in established sites

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Some major Strategies to sell product online in Nepal are:

7. Paying Attention on stats8. Experiment with AdWords 9. Customer care10. Knowing the target audience11. Social Media Integration12. Product Price Comparison

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1. Superior Website Designing• First impressions are everything,

first impressions rely heavily on web design.

• Website compatible with mobile devices,

• Internet Retailer recently reported that 55% of all online shopping occurred via mobile devices in June 2013 compared with just 45% from desktops and laptops.

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2. Creating a blog• Blogs helps in unlimited content

marketing,• The free valuable content build

will create trust in brand and keep people informed.

• Blogging also gives something to share on social media and helps in ranking in search engines.

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3. Building an email list• Building up an email list for

marketing purposes is absolutely essential.

• 60% of marketers polled found that email marketing produced an ROI for their company.

• Having a list of emails helps us to deliver information, products, and content into their personal mailboxes.

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4. Simple Delivery and Payment System• Payment system matters a lot, • Customers buy twice if the payment

and delivery system is better,

• Online payment has not flourished in Nepal (also in India; 60% of FlipKart sales is based on cash on delivery)

• Free delivery is more applicable in initial phases,

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5. Simple shopping cart system• The more pages and clicks between

clicking “add to cart” and completing payment, the more opportunities people will have to abandon their cart.

• It is more appropriate to use one click technology,• The less click, the less time consumption and more

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6. Virtual Store in established sites• There is less visitors in newly

established website,• To attract visitors, we must create

our virtual store in established sites,• In US, Amazon is the best website, Nepal muncha.com,

nepbay.com can be used as virtual platform

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7. Paying attention on stats• The behavior of every website

visitor from entry to exit helps to understand what product should be sold or shouldn’t.

• The website stats (or analytics) will show what the customers are doing on the site, including which web pages they enter, the time they spend on particular pages, and the route they take to leave your site.

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8. Experiment with AdWords• AdWords is Google’s hugely

popular pay-per-click advertising network that allows online retailers to place advertisements on nearly every Google search results page, YouTube video, and partner website.

• The beauty of AdWords lies in its speed and massive reach.

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9. Customer Care• Customers are the key drivers of E-

commerce,• Turning your existing customers

into long-term repeat customers can be the most efficient way to grow your business

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10. Knowing target audience• Who are our target audience is the

most important question.• What, when, where, and Whom to

focus and how to represent oneself in the market.

• Muncha.com basically is targeted towards people living in abroad.

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11. Social Media Integration• Facebook is still the power house,• Facebook ads are also important.

Much like with AdWords, we can create targeted campaigns to attract Likes, make sales, and promote our brand.

• Facebook, Twitter, Pinterest are the major social media Platforms.

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12. Product price comparison• Product price comparison might

be the best tools that enhances customer loyalty,

• Popular engines include The Find, Google Shopping, Nextag, and a range of others, all with thousands of products and stores being simultaneously compared.

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Some other strategies for selling products online in Nepal are:1. Tracking System (Track Your Order)2. Customer Review3. Short webpage loading time

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CONCLUSION

1. E-commerce in Nepal is in developing phase.2. There are ample hurdles in the way ahead; but one who can

turn the stumbling block into a stepping stone, stands out of the crowd.

3. Customers are the real king; and Satisfied Customers are the peculiar assets that never depreciates,

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CONCLUSION

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BIBLIOGRAPHY

1. http://www.forbes.com/sites/allbusiness/2014/09/26/which-e-commerce-platform-is-the-best-choice-for-your-online-store/#5fa7003375ce

2. http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo3. https://www.entrepreneurs-journey.com/766/how-to-optimize-your-e-commerce-si

te-for-top-search-engine-rankings/

4. https://serps.com/blog/on-page-ranking-factors-in-ecommerce/5. https://serps.com/blog/on-page-ranking-factors-in-ecommerce/

http://www.forbes.com/sites/allbusiness/2014/09/26/which-e-commerce-platform-is-the-best-choice-for-your-online-store/#5fa7003375ce




http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo



https://www.entrepreneurs-journey.com/766/how-to-optimize-your-e-commerce-site-for-top-search-engine-rankings/



https://serps.com/blog/on-page-ranking-factors-in-ecommerce/




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THANK YOU!!!

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