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Think about everything, differently
Rachel MorrisAndrew McIntyre
Jan Tapdrup
MANIFESTOTHE HYBRID MUSEUM
VISION PROCESS
BRANDING PROCESS
http://moonlight-traveller.deviantart.com/art/One-hundred-papercranes-283043650
2 H DRIVE FROM SKIVE
5 Natural History Museums
10 Archeological Centres
16 Archeological Museums
34 Art Museums
135 Social- and Local History Museums
There is a difference between control and expertise. people often say, "don't expert voices matter?" and my emphatic response is YES. Content expertise matters. Content control shouldn't
Help us find a painting for this space by searching the on-line collections of the Smithsonian American Art Museum. Consider the other paintings in the case and the size of the gap. Ask questions if you need help, museum staff will be monitoring this page!
BRAND DNA
BRAND BELIEF The Museum must be re-imagined for the 21st Century
BRAND PROMISE Think about everything, differently
BRAND PERSONALITYHuman, collaborative, ambitious maverick, game-changing
MISSION
Developing our disciplinary and hybrid museology through collecting, documenting, preserving, research and interpretation.
VISIONBecoming buzzing and lively places on-site and on-line for locals, users and peers which unleashes creativity and leads to the co-creation of insight that transcends traditional thinking and ways of doing things in order to helps us find our place in the 21st century. We want to become an incubator for understanding the past, living in the present and creating the future.
Our Name reflect our Vision
THEHYBRIDMUSEUM
Definition of hybridnoun
1 Biology the offspring of two plants or animals of different species or varieties, such as a mule: the bird was a hybrid of a goose and a swan
2a thing made by combining two different elements:jungle is a hybrid of reggae and house music
a word formed from elements taken from different languages, for example television (tele- from Greek, vision from Latin).
The Royal Ontario Museum, the Australian Museum and a few other institutions like them are an updating of the earliest type of museum. Instead of being shown as curiosities, objects are treated as signifiers of how life is led.
At the ROM, objects taken from its separate collections (fine and decorative arts, history, textiles, archaeology, geology, mineralogy, paleontology and zoology) are often mixed and matched in highly interdisciplinary displays to create a narrative not often seen in the more specialized museums that we are used to
'We're a hybrid … Our curators mount cross-cultural exhibitions informed by science and art in order to generate new understanding of science and art.
Mary Sue Sweeney Price, director Newark Museum, New Jersey
HYBRIDITY
Not only disciplinarityFunctionsOrganisation
I want my children to understand the world, but not just because the world is fascinating and the human mind is curious. I want them to understand it so that they will be positioned to make it a better place. Knowledge is not the same as morality, but we need to understand if we are to avoid past mistakes and move in productive directions. An important part of that understanding is knowing who we are and what we can do...
Howard Gardner
