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How to use social networks and web 2.0 tools for searching and to get in depth information.
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Social Networks &
Web 2.0
www.facebook.com/mataninfo
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Social Media - Just Numbers The power belongs to the crowds
750 Million users in Facebook 490 Million users in You Tube 190 Million tweets every day
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Social Media - A New World Social Media is a fundamental shift in how humans
communicate, interact, collaborate, create, inform themselves, prioritize, organize, buy, sell, and play.
53% of American audience are willing to exchange their location in exchange for relevant content and better information.
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Social Media - Business Perspective Companies with blog generate 67% more leads per month than
those who do not.
69% marketers are shifting their budgets toward social media
41% of companies are acquiring customers through Facebook
Social media helps marketers improve search results.
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Social Media - What’s in it for us? In depth information about companies
In depth information about experts
Fantastic competitive intelligence tool
A marketing tool for us as professionals
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Facebook New interface for individuals – TimeLine
Imagine that when you follow a competitor
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Facebook - Newsfeed Mark as top stories newsfeed from your competitors
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Facebook – Smart Lists Stay updated by the content of your choice
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Facebook – Groups Learn about a subject of interest
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Facebook – Subscribe Follow your experts
no need to be his/her friend
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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LinkedIn Companies Statistics
Segmentation by: Titles Education Years of experience
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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LinkedIn Alerts LinkedIn allows you not only follow companies but also create
alerts when new employees are recruited
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Twitter Analytics Learn about people according to their number of
followers/following/listed
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Twitter Analytics “copy” other lists to find experts
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Twitter Analytics
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
Authentic persona
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You Tube
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
www.youtube.com/categories Allows searching by categories
Business Politics People/Blogs
Subscribe to channels to Follow companies Follow topics
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Hoot Suite
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
Allows posting your status to ALL social networks
Search the social media
Social Mention
• Real time social media search
The ratio of mentions between
positive and negative
Number of unique authors
How much this brand is
mentioned on social media
The same users are speaking
highly on the same brand
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
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Stay Tuned Click Like and get updates on social media stuff related to the
information world Subscribe via RSS
www.mataninfo.co.il www.facebook.com/mataninfo [email protected] 054-8035645
