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Social Networking For Business presented September 21 by Kathy Riland Meridian Title Corporation
Citation preview
WELCOMETO
SOCIAL NETWORKINGFOR BUSINESS
What is Social Media?
What is Social
Networking?
What is Social
Marketing?
ToolsVisibility
Application
In 2010, Gen Y'ers out numbered
"Baby Boomers“......And, 96% of them are involved in social media.
Who Are Gen Y’yersand why should I
care???
In 2010, Gen Y'ers out numbered
"Baby Boomers“......And, 96% of them are involved in social media.
Who Are Gen Y’yersand why should I
care???
For how we:
Purchase Products or Services
Sell/Liquidate what we not longer wish to maintain/poses
A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse‐chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. ‐Wikipedia
A podcast is a series of digital media files, usually digital audio or video, that is made available for download via web syndication. ‐Wikipedia
1.
2. Podcast
3. Social Networks
5. Online Video
4. Social Filtering or Collaborative Filtering
Business to Business
Business to Consumer
Additional Interaction
Joining groups within the various sites will allow you to connect with others having same or similar interests.
This is a quick way to grow a network of persons you do not already have a relationship with
SOCIAL NETWORKING IS
A dialog, not a monologue
An exchange of ideas and information
Adding value to communities you join
A vehicle to keep you top of mind when
someone is in need of your product or
service
ALL OF YOUR NETWORKS CAN BE SET UP TO LEAD BACK TO YOU, VIA YOUR BLOG, WEBSITE OR BOTH
All About
the reader, and what may
be of value
to
the reader
Your Social Sites allow you to direct others back to your blog or website
Facebook.comLinkedIn.com
Plaxo.comTwitter.com
MySpace.com
THE MOST COMMONLY UTILIZED
SOCIAL MEDIA SITES
ActiveRain.comTrulia.comZillow.com
Agentsonline.netREOPro.ning.com
BrokerAgentSocial.comeRealEstateSocial.com
SITES SPECIFICALLY RELATED TO THE REAL ESTATE INDUSTRY
Who is your target audience?
Does your audience spend time online?
Where does your target audience spend online time?
Participating
Learning
Observing
FF4CFriendsFamily
ColleaguesCustomersClassmatesCommunity
HAVING SAID ALL OF THAT……..
CREATE YOUR SOCIAL NETWORKING PLAN
Determine WHY you want to participateDetermine WHAT you look to get out of the participationAcknowledge the TIME COMMITMENT
How much time will you allocateWill you be replacing another means of prospecting
What do you currently have in the worksDo you have a websiteDo you have a blogDo you blog on another site (Active Rain, your FB Business page)Are you on FACEBOOK, LinkedIn, Twitter
What
VALUE can YOU add
to a social community
Are you Connected Following Friending
Real Estate Agents or
Builders
Could you write Blogs about lending /housing matters and make them available to Real Estate Agents, Builders orLendersto utilize in their social efforts
Who is out there willing & able to help you spread the word about your service or
offering?
WHAT ABOUT BEING THE VOICE OF KNOWLEDGE COMMENTING ON THIS POST?
OR ADVISING ON HOW TO OVERCOME THE HURDLES
JOINING NETWORKS/SETTING UP ACCOUNTS
Profile Information-your own and what you can learn about others
Do I have to post a photo? Settings-privacy issues Status Updates Brand Identity Meridian Title Corporation Personal versus Business References-asking for and writing for others Reputation Management
How MUCH $$$$
POINTS TO PONDER
50% of all Homebuyers are on Social Networking Sites
79% of 18-24 year old homebuyers are on Social Networking Sites
90% of Homebuyers use internet as their main source of info
Will you have an opportunity with any of them?Are YOU where THEY are?
SOCIAL MEDIA IS
A cost effective marketing methodAllowing you to connect with potential
customersNetwork with other industry
professionals Is a great way to build your authority
credibility
LET ME KNOW IF YOU NEED ADDITIONAL INFORMATION