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A talk by Jacqui Hogan to CMI South Bucks branch on the business benefits of social networking.
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Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Business benefits of
Social Networking.
Jacqui Hogan, 2011
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
What is it?
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Strictly business
• Have a great profile
• Invite recommendations
• Participate
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Business or Pleasure?
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Open v. Select?
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Communities have Conversations
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Blogging
• Be relevant
• Be current
• Be interesting
• Be brief
• Have good headlines
• Link back to your website
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
What I’ve learned
• Go where your customers go
• Create a consistent impression
• Schedule time
• Be an active community member
• Don’t expect instant results
• Expect the unexpected!
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
HR Manager
Recruitment
(80% companies use Social Media)
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Marketing Manager
ReputationIntelligenceStrategy
(34% bloggers post about products/brands)
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
IT Manager
Security & Loss of Control
(Generation Y and Z don’t use email)
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Line Managers
Time Wasting
Building Networks
(96% of under 30s are already Social Networking)
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Small Business Managers
Building NetworksInexpensive & Smart Marketing
(Facebook is 3rd only to China & India)
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Benefits
• Renew connections
• Make new connections
• Build your reputation
• Frequent & broad communication
• Keep connected easily
• Increase website traffic
• Increase your marketing channels
Social Networking
© COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Questions?
