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Microblogging, media sharing and viral marketing - the internet has taken social networking into a new era. Beyond status update innuendo, friend requests and videos of iPhones in blenders - what is the tangible value of modern social networks? This lightning talk argues that online social networks promote weak ties (Granovetter), and thus is a valuable tool for building and maintaining bridges in your social network.
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THE VALUE OF
SOCIAL
NET
WORK
ING
ENTROPY
1
23
2N
ΔS
YOUR IDENTITY
6,805,900,000
Δ
Δ
Δ
Δ 32.7
Δ 3.6
Δ 15.7
Δ 16
= 32.3 = 99% IDENTIFIABLE
FRAMINGHAM
HEART STUDY
171%
36%
9%
ONLINE
SMILE
15%
INFECTIOUS
MARK
GRANOVETTER
MODUS VIVENDI
INDISPENSABLE
150
FRIENDS
GOES
UP
PROMOTES
WEAK TIES
THANK YOU
FOR THE ATTENTION!
