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SOCIAL MEDIA RECAP Journalism 320: Social Journalism Dec 3 2013

Social Media Recap

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The first half of a class lecture; to be revised.

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Page 1: Social Media Recap

SOCIAL MEDIA RECAPJournalism 320: Social Journalism

Dec 3 2013

Page 2: Social Media Recap

You make your own networks

Who you follow | like | check in with every day

Page 3: Social Media Recap

3 functions

SOCIAL MEDIA HAS

REPORTING | ENGAGING | SHARING

Page 4: Social Media Recap

REPORTING• Surveillance: (Twitter | RSS | Key sites)

• Research: (Search | Niche hubs | YouTube | LinkedIn| )• Gathering: (Delicious | Stumbleupon | Spundge)

• Crowdsourcing: (Andy Carvin: crowdsourced newsroom)

• Verifying: (Storyful | Twitter | niche sites)

Page 5: Social Media Recap

ENGAGING• You engage to listen and to be heard

• Leaving comments and answering comments on Facebook, news sites, other social media

• Tweeting, retweeting, tweeting at, twitter lists

• Remixing professional and amateur content (Zeega | Storify )

• Covering live, real time events

Page 6: Social Media Recap

SHARING• Distributing links to what you produce on the channels

where your followers are interested in the subjects you cover.

• Posting links to good information, whether you created it or not

• Curating and aggregating the best information about a particular subject

Page 7: Social Media Recap

LinkedIn• Your online resume, easily found

• Simple blogging platform for professionals

• Job searching network

• Excellent tool for locating sources

• Visualize your network on LinkedinLabs|InMaps

Page 8: Social Media Recap

Analytics• Wordpress.com doesn’t support Google Analytics

• Wordpress.org does provide a Google Analytics plugin

• Wordpress.com does provide its own stats info

• Good tutorial on Google Analytics