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Snapchat’s Chat 2.0
Instagram timeline changes
What’s MSQRD and why Facebook bought it
Instagram 60-sec videos enabled
Instagram launches Business portal
WhatsApp releases text formatting features
what is this allabout?
snapchatchat 2.0
In a Nutshell; Snapchat seamlessly combines video, audio, GIFs, stickers in “Chat 2.0”.
snapchatchat 2.0Here’s a quick list of the launchesbefore diving into what they mean:
Snapchat Stories now auto-advance, so when you get to the end of watching a friend’s Story or swipe left, the next Story in your list starts playing for easy lean-back watching that should boost view counts and encourage posting.
Over 200 Stickers are now available in private chat, and ones related to text you’ve typed like “love you” or “hungry” are instantly surfaced when you press the Stickers button.
Video Notes in Chat let you record and send a quick 10-second max thumbnail-sized GIF-like loop so you can react with your face, and they play audio too if the recipient taps.
Snapchat has basically upgraded everything, and explained it well with a special “Discover” channel video you can watch by scanningthis QR Snapcode here →
snapchatchat 2.0
Audio Notes work similarly, allowing you to send short voice snippets when you’re moving and can’t type, or have something to say.
Video and Audio Calls can now be initiated even if the recipient isn’t already chatting with you, turning Snapchat into more of a phone.
You can now send multiple photos at a time in chat, and mark them up with Snapchat’s text, drawing, and filter tools first.
During Video and Audio Calls, you can simultaneously send camera roll photos to show someone something, and they appear translucent overlaid on the chat window.
Chat 2.0 lets both conversation partners toggle on the fly between Video and Audio Calls, Video and Audio notes, stickers, and text as their environment or intentions change, so users can start or stop transmitting and just listen or watch.
A new Privacy Center site clarifies that Snapchat only temporarily saves snaps submitted to Live stories and deletes everything else, though nothing about privacy is changing
what does allof this meanto us?
All human communication is in one interface.
It has video, audio, text, symbols and, drawing. Instead of having to choosehow you want to connect before you start, conversations can evolve on the fly.
Now, Snapchat serves as a phone. You can Video Call or Audio Call someone at any time.
Snapchat even intelligently tells the caller their partner is “unavailable” if they miss they call,but that they “can’t talk right now” if they purposefully silence it.
Snapchat less of a messaging app and more a full communication suite richerthan anything else your device has to offer.
Snapchat is becoming social media sharing and communication bedrock. It does everything,full-screen, with as little interface chrome as possible.
Facebook and Twitter are filled with white-space and boring text.Even Instagrams are only half the height of your phone,and the experience is as much anti-social manicuring of your photos as it is interacting with others.
Snapchat is the closest thing to a direct window from your friends’ lives into yours.That’s going to make it very hard for competitors to dig underneathand offer any advancement significant enough to pull people away.
Instagramtimelinechanges
In a Nutshell; Everyone freaked out and jumped telling their followers to “turn notifications on” of their profiles because Instagram announced that they’re changing their feed algorithm chronological order and adapt it to Facebook’s sponsored timeline feed.
Instagram got “scared” of the feedback, and announced this on Twitter, and announced that they might announce it an “optional”
feed like Facebook’s most recent/top posts lists.Instagramtimelinechanges
what’s
In a Nutshell; These face swaps you were able to do recently using Snapchat are what MSQRD is competing with. It is an app that allows you to record video selfie animations, change the
way you look and send it to friends via your favourite messengers and social networks.
msqrd
whyFacebook
To compete with Snapchat and sell camera filtersand embed them as part of Messenger.
Watch demo video: https://www.youtube.com/watch?v=olsmf8UNOdE
bought it?
Instagram60-sec videosenabled
In the last 6 months, the time people spent watching video on Instagram
increased by more than 40%.
As part of their commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds.
Longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest
makeup tutorial.
For iOS, They’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-
clip video on iOS, check out help.instagram.com
Longer video on Instagram begins rolling March 30th and will be available for everyone in the coming months.
Multi-clip video is available as partof Instagram for iOS version 7.19 in Apple’s App Store.
Instagramforbusiness Instagram launched their Business
support community with links, blogs, posts, presentations and kick ass case studies showing 20 great
brands using their advertising platforms.
Use them, download them from this link:https://business.instagram.com/#case-studies
WhatsApp textformats
Now you can impress your friends with bold, italics and strikethrough in WhatsApp chats.These tricks, a rare update that might actually (slightly) change how people use WhatsApp, are pretty easy to master:
For bold: add an asterisk (*) before and after the specifics words : e.g. *hello*
For italics: add an underscore (_) before and after the specifics words: e.g. _hello_
For strikethrough: add a tilde (~) before and after the specifics words: e.g. ~hello~
