SOCIAL MEDIA MARKETING IN

LIBRARIES

PRESENTER:TREMAIN JACKSON, LIBRARIAN II

ABILENE PUBLIC LIBRARY, SOUTH BRANCH

ABILENE, TXWWW.ABILENETX.COM/APL

WHAT IS SOCIAL MEDIA?An interaction among people in which they create, share,

and/or exchange information and ideas in virtual communities and networks.

7 MAJOR TYPES OF SOCIAL MEDIACollaborative Projects

Blogs and Microblogs

Social News Networking

Content Communities

Social Networking Sites

Virtual Game Worlds

Virtual Social Worlds

WHO’S USING SOCIAL MEDIA?If you think Social Media is for youngsters, take a look at

some recent stats.72% of All Internet Users are Active on Social Media

89% of Ages 18-29 Have an Active Account72% of Ages 30-39 Have an Active Account60% of Ages 50-60 Are Active on Social Media

43% of People Ages 65+ Use Social Media71% Access Social Media Via Mobile Devices56% of Americans Have A Profile on a Social Networking Site

PUBLIC LIBRARIES & SOCIAL MEDIAWhy Do Public Libraries Utilize Social Media?

• Free Marketing for Your Library

• Everyone’s Doing It

• Expand Your Library’s Presence Online

• Highlight Your Successes & Achievements

• Connect with Your Target Audience

• Share & Acquire Ideas for Your Library

SOCIAL MEDIA DO’SIf you want a successful account, there’s a few things you need

to keep in mind!

THE DO’S OF SOCIAL MEDIA

• Brand Your Account/s

• Maintain an Active Presence

• Interact with Followers

• Change Up Your Posts

• Have a Policy for Content

• Start Small, Expand Later

• Be Casual, It’s “Social” Media

• Promote Promote Promote!!!• Word of Mouth• During Programs & Events• Flyers & Posters• QR Codes (Free Online)

THE BIG 6 IN SOCIAL MEDIACheck Out What Social Media Sites are the Most Popular to

Join!!!

FACEBOOK: All-Inclusive & Greatest Audience

TWITTER: Easy to Update & Accessible On-The-Go

BLOGGER: Perfect for Those Who Love to Write

PINTEREST: Easy Marketing of Books, Crafts, Ideas, Library ServicesYOUTUBE: If You Don’t Mind the Camera, This Could Be for You

INSTAGRAM: Simple & Trending for Photo & Video Sharing

LET’S LOOK @ FACEBOOKBy the Numbers & Launched in 2004

OVER 1.26 BILLION USERS, MOST POPULAR SITE

OVER 128 MILLION DAILY ACTIVE USERS IN THE U.S.

751 MILLION USERS ACCESS USING MOBILE DEVICES

23% OF USERS LOGIN AT LEAST 5 TIMES A DAY

70% OF MARKETERS USED FACEBOOK TO GAIN NEW CUSTOMERS

74% OF MARKETERS BELIEVE FACEBOOK IS IMPORTANT

USERS SHARE 2.5 BILLION PIECES OF CONTENT EVERY DAY

LIBRARIES & FACEBOOKFor Use on Mobile Devices & Computers (Primary for Pages)

MAKING USE OF FACEBOOK

• Creating a Page is Free

• Add Multiple Administrators

• Generate Frequent Status Updates

• Promote Events & Show Off Photos & Videos

• Share Relevant Content from Online

• “Like” & Follow Other Agencies

• Track Your Statistics

ABILENE PUBLIC LIBRARY’S ACCOUNT

LET’S LOOK @ TWITTERBy the Numbers & Launched in 2006

Over 560 Million Registered Users

34% of Marketers Use Twitter to Successfully Generate Leads

Fastest Growing Demographic is the 55-64 Age Bracket; up 79% since 2012

80% of Twitter Users Access it from Mobile Devices

On Average, Over 400 Million Tweets Are Sent Every Day

Approximately 288 Million Active Users

LIBRARIES & TWITTERFor Use on Mobile Devices (Primary) & Computers

MAKING USE OF TWITTER

Creating an Account is Free• One Administrator

Market Your Library’s Quickly & Efficiently (140 Characters or Less)Share Thoughts, Videos, Photos, etc.Learn the Lingo• Tweet• Retweet• Direct Message• Hashtags

Schedule Posts with Hootsuite

Build a Following By Following OthersABILENE PUBLIC LIBRARY’S ACCOUNT

LET’S LOOK @ BLOGGERBy the Numbers & Launched in 1999

77% of Internet Users Actively Read Blogs

Combines Multiple Media Elements (i.e. Text, Photos, Audios, Links, etc)

Engage Your Audience in Detail Without Knowledge of Website Design

Tons of Blog Sites Available (i.e. Tumblr, WordPress, LiveJournal, Xanga)

Leading Blog Site in the U.S. w/46 Million Unique Monthly Visitors

LIBRARIES & BLOGGERFor Use on Computers (Primary) & Select Mobile Devices

MAKING USE OF BLOGGER

Creating an Account is Free• Must Have a Google Account

Write as Little or as Much as You’d Like

Focus on Your Library Services, Expand to Library Topics in GeneralPre-Write Posts and Schedule for Release

Utilize Text Links & Media Content to Enhance AttractivenessGreatest Exposure for BloggingABILENE PUBLIC LIBRARY’S ACCOUNT

LET’S LOOK @ YOUTUBEBy the Numbers & Launched in 2005

Started With a 20-second Trip to the Zoo to Share Videos Worldwide

Used Monthly By…• 83% of Generation Z• 70% of Millennials• 58% of Generation X• 49% of Young Baby

Boomers• 40% of Older Baby

Boomers• 30% of Golden

Generation

Over 1 Billion Registered YouTube Users

Reaches More U.S. Adults Ages 18-34 than Any Cable Network

6 Billion Hours of Videos are Watched Each Month

Second largest Search Engine After Google

LIBRARIES & YOUTUBEFor Use on Computers (Primary) & Mobile Devices

MAKING USE OF YOUTUBE

Creating an Account is Free• One Administrator

Need Proper Equipment & SoftwareFind Hosts Who Give Good PersonalityChoose What to Discuss & HighlightPost What You Want & Create PlaylistsActively Share Content with OthersTrack Your Statistics!!!

LET’S LOOK @ PINTERESTBy the Numbers & Launched in 2010

Over 70 Million Users (3rd Most Popular Networking Site)

80% of Total Pinterest’s Pins Are Repins

23% of Users Active on Pinterest Daily

Over 4 Million Unique Visitors Daily

More Than 69% of Users are Female (Sorry Guys)

5th Most Referral Traffic (Facebook, StumbleUpon, Google & Twitter)

LIBRARIES & PINTERESTFor Use On Computers (Primary) & Mobile

Devices

MAKING USE OF PINTEREST

Creating an Account is Free• One Administrator, Multiple Pinners

Pin What You Find of Interests• Crafts• Book Suggestions• Programs Ideas• New Materials

Search for Ideas for Your Own Library

s

Re-Pin Library Ideas of Interest

Create Boards to Organize Ideas

LET’S LOOK @ INSTAGRAMBy the Numbers & Launched in 2010

Receives Over 1,000 Comments a Second

Over 5 Million Videos Were Shared Within 24 Hours of Launch

More Than 5 Million Photos Updated Daily

More Than 16 Billion Photos Uploaded

Every Second 8,000 Users Like a Photo

Over 130 Million Users

LIBRARIES & INSTAGRAMFor Use On Select Mobile Devices

MAKING USE OF INSTAGRAMCreating an Account is Free

Share Photos & Videos of What Your Library Does

Add Filters to Enhance Posting AppealUse Hashtags for Searchability

Connect with Others Libraries for Ideas

Mobile App Offers Easy AccessibilityShare Across Multiple Sites• Facebook• Twitter• Tumblr• Email

Like & Comment on Posts

TONS MORE SOCIAL MEDIA OUTLETS

ADDITIONAL SOCIAL MEDIA SITESMYSPACE: Similar to Facebook

LINKEDIN: Social Outlet for Business Contacts

GOOGLE+: Exclusive for Google MembersFLICKR: Yahoo’s Photo-Sharing Site

PODCASTING SITES: Free Audio Broadcasts

TUMBLR: Blogging & Social Networking

VINE: Posting Short Video Clips on a Loop

ADDITIONAL QUESTIONS?

PRESENTER:TREMAIN JACKSON,

LIBRARIAN IIABILENE PUBLIC LIBRARY

ABILENE, TXWWW.ABILENETX.COM/APL