Developing a Social Media Plan & Metrics

Presented by:

Gabie Benson, Director of Development

and Public Relations

Jennifer Baltz, Branding & Technology

Coordinator

Abri Hochstetler, Public Relations Coordinator

Setting Objectives

• Increase brand recognition and organizational transparency

• Create engagement opportunities• Maintain and cultivate relationships• Engage new audiences• Promote an image of Girls Inc. as tech-savvy,

modern, relevant

Identifying Our Audience

Volunteers Non ProfitsDonors Young Alums Media Social Media Influencers

Choosing the right networks

• Does the site help us meet our objectives?

• Does the site reach our audience?• Is the site secure and can we manage

risk?

Managing the Noise

• Consider staff resources, time, and voice• Calendar planning• Continual evaluation of existing and new

platforms

Engaging in the Conversation

• Comment on and retweet posts about our community, sector, and topics of expertise

• Listen and respond • Relationship building

Our Strategy

Content Social Networks Blog/Website

Volunteer

Give

Find a Program

Measuring Effectiveness

• Bi-weekly Activity Report• Tools

– Hootsuite– Twitalizer– Google Analytics– Facebook Insights

Measuring Effectiveness• Bi-weekly Activity Report

Growth Oct. Feb.__ Twitter: 875 1,211Facebook: 290 362

Visits to Blog

Visits from Twitter

Visits from Facebook

Integration

Campaigns

Scholarship Campaign 2010

Keeping Up

Resources, blogs, twitter handles, SM networking• Abri’s picks

– Events: IndySM, Professional Groups – Blogs: Katya Andresen, Kivi Leroux-Miller, Beth Kanter– Twitter: @ Amy Stark, Jessica_Journey, rosettathurman, roundpeg, kyleplacy,

edeckers

• Jennifer’s picks– Events: NTEN’s Nonprofit Technology Conference– Blogs: Chris Brogan, Copyblogger, Nancy Schwartz

• Gabie’s picks– Events: Blog Indiana Conference – Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog– Twitter: @ nathan_hand, indymediaschool, jasonfalls

Thank You!www.girlsincindy.org

@girlsincindy