Mic Adam#VLSMM

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

My background

• 20: IT marketing (Wang & Unisys)

• 10: Int’l Sales & Marketing (F,D, US, B)

• 12: Networking for business

• 4: Social Media (Policy)

My starting point

• Blunders, mistakes, incorrect usage

• Mixing personal & Business

• Open market

• Unique Selling Proposition

How I have evolved in Social Media

• Social Media Policy Creation

• Social Media Inventory Services

• Social Media Monitoring

• Social Media Presentations

• Social Media Training

• Social Media Consulting

Become an expert in 5 min! (?)

My approach to Social Media PolicyAwarenessBuilding/

ChallengerInventory

Social MediaPolicy

Training Monitoring

Goals, Objectives,

strategy

TeamsAmbassadors

Project: define – roll-out

Vanguard Leadership Approach

1. Audit and inventory

2. Awareness presentation• Overview of Social Media

• Understanding where SoMe fits in

• Identificate critical factors in the SoMe Policy

Vanguard Leadership Approach

3. Create draft policy

• Based on other policies

• Based on Awarness presentation

4. Finetuning of the SMP

Draft

Roll-out Process

5. Presentation to the project team

6. Presentation and/Roll out to the employees

Roll-out options

Social Media Policy/Guidelines35 areas of interest

Topics• Policy or Guidelines?

• Why do you need a policy?

• Who makes the policy?

• Perspectives of the policy?

• How do you make a policy?

• What needs to be in the policy?

• How do you implement a policy?

Guidelines or Policy

• Policy is official and enforceable

• Control legal burden

• Cover HR items

• Identify risk

• Guideline is a suggestion and not enforceable

• Communication piece

• Motivate and inspire users (ambassadors)

• Create positive frame of mind

Why do you need a social media policy?

• Brand damage

• Productivity loss

• Security issues

• Identity issues

• Conflict handling

• And many more...

Who makes the policy?

Marketing HR IT Legal Mngt Team Employees Unions

How to create a social media policy?

• Social media policy creation software

• http://socialmedia.policytool.net/

• http://socialpolicygenerator.com

• Social media policy examples

• http://socialmediagovernance.com/policies.php

• Write one your own

How do I market my servicesand find clients

Social Networking online (limited)

Face to Face networking

Referrals (mainly)

Training follow up (best)

(guest) Blogging

Making & publishing studies

Written press articles

Prospecting (limited)

What have I achieved?

Customers

Publications & Blogs