ALBERT TH

E GATOR FR

OM

THE UNIVERSITY

OF

FLORIDA

RA M S E Y DI A

Z

ALBERT THE GATORBackground- Receiving B.S. in Advertising in December 2015 - Outside concentration in Business - Loves Gator Football Demographic- Male - Age 22-25- Student Identifiers: - Talkative - Loves eating “gator bait”

ALBERT THE GATORGoals- Finish last semester on Dean’s List - Find a job before he graduates Challenges- Balancing party animal way of life with school - Not knowing exactly where he wants to work How We Help - More tutoring - Expand the CRC’s resources

ALBERT THE GATORReal quotes - “I’m falling behind in my classes and feel like my school

work is avalanching onto me.” - “Standing out to potential employers is so hard to do with

just a resume and cover letter.” Common Objections- Getting on the Deans List is very hard because of the

competition at UF- Getting a job is hard if you have no connections in the

industry you want to work in

ALBERT THE GATORMarketing Messaging - Make UF students feel they are getting the individual

attention they deserve. Elevator Pitch- We will work on making classes less competitive for UF

students, but still just as educational. We will also provide students with better face to face attention. We will be making improvements to our CRC as well to find a way to connect you with people in your desired industry.

ALBERT THE GATORSocial Media Messaging - We want to push Albert through Facebook and Twitter

mainly, with some work on Instagram. We also want to develop a strong presence on LinkedIn, since one of the goals is to find a job after college.

Examples- LinkedIn: Update bio as to the position type and industry you

are interested in working in. - Facebook: Share student testimonials with pictures of Albert

helping students. These testimonials should be focused on how UF wants their students to succeed.