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A presentation done in Charlottetown addressing the two main types of audiences in social media. The people you know... and those you don't. It attempts to address the different ways in which these people can form a relationahiop with your business.
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Social Mediafor small business the people you know...
and those you don't
http://www.flickr.com/photos/tmesis/21126825/
The internet is messy... and full of people
Some people you know...
And some you don't.
Activity – a person you know... and one you don't.
http://www.flickr.com/photos/dhendrix/6644037141
http://www.flickr.com/photos/67304318@N07/6128669668
How do I shake hands online?
http://www.flickr.com/photos/carrotcreative/2511539541
Be social
What is twitter
http://frugaldad.com/2011-in-review/
A tweet... and not a good one.
A social sale...
A friendly tweet
A blog
And no one knew the artist
The people you know
Reputation is key...
http://www.flickr.com/photos/21031300@N02/4076687726/
This call is being recordedTake the high road
The internet is
aspirational
Know your audiences
http://www.flickr.com/photos/tattoodjay/4129779298/sizes/l/in/photostream/
Be yourself
Offer value to those you know...and those you don't
http://www.flickr.com/photos/61056899@N06/5751301741/sizes/l/in/photostream/