Social  Media  Best  Practices

Wahine Mediasocial media strategy, training & implementation for business

Slides: slideshare.net/wahinemedia

If the phone rang, wouldn’t you pick it up?

Social media best practices are no different than relationship best practices

Before you start

Think: what is your message? your voice?

Strategize: develop a social media strategy

Plan: create a content calendar

Getting started

Listen: know your tools

Measure: set key performance indicators

Build: invite your current contacts

General  Best  Practices

Photo:http://media.merchantcircle.com

The  80/20  rule

20% marketing

80% being “social”

Photo: PicasaWeb

Optimize  &  Brand  Your  ProfilesFill out your profile information

Optimize for keywords*

Consistently brand all profiles

Link to one another*

Photo: LIFE

Respond  in  a  timely  manner24 hours is best

Set your notifications*

Use a separate email

Be  a  fan  of  your  fans

It’s not all about you

Go above and beyond*

AgoraPulse

Try crowd sourcing

Photo: H. Armstrong Roberts

Be  a  content  curator

Variety is key

Sharing is caring

Cite your sources

Think  Visually

Invest in photos

Video has arrived

Photo: Nicolás García

Facebook

Facebook

• Like other pages

• Use Facebook cover properly

• Clear profile picture

• Customize app thumbnails

• Utilize “about” area

• Properly categorize your page

Facebook

• Post a minimum of 3 times/week

• DO NOT AUTOFEED TO TWITTER

• “Share” from your home feed

• Make your updates short

• Check & use “posts by others”

• Tag as often as possible

For more: Facebook with Wahine Media

Facebook

• Who’s doing it well?

• Waialua Fresh

• Good

• Honolulu Magazine

Twitter

Twitter

• Used mainly for conversation

• Utilize limited bio space

• Follow back

• DO NOT AUTOFEED TO FACEBOOK

• Post at least 3 times per day

• Use hashtags often

• RT and share often

Twitter

• Cite your source

• Check your DM’s

• Do not use auto DM responder

• Always respond to mentions

• #FF

For more: Twitter with Wahine Media

Twitter

• Who’s doing it well?

• Oreo and Kit Kat

• PBS Hawaii

• Melissa808

Instagram

Instagram

• Use hashtags

• Check your mentions/comments

• Follow back

• Express yourself & be compelling

• Connect other social profiles

• Feeding to Facebook is great!

• Rethink when posting to Twitter

Instagram

• Who’s doing it well?

• Adoboloco

• Discover Hawaii Tours

Pinterest

Pinterest

• Organize boards logically

• Pin with variety

• Stay away from re-pinning direct

uploads without links

• Tag and follow others

• Join and create group boards

• Connect other social profiles

Pinterest

• Who’s doing it well?

• Lowes

• Paula Deen

• Moms in Hawaii

LinkedIn

LinkedIn

• Update 3 times a week

• Connect any groups associated

• Update employees

• Keep services/products updated

• Companies can now engage in

Groups!

For more: LinkedIn with Sue Kunimune

LinkedIn

• Who’s doing it well?

• Hubspot

• L‘Oreal

Google+

Google+

• Circle other pages

• Circle back individuals

• Fill out profile

• Link other profiles

• Claim your “place”

Google+

• Who’s doing it well?

• Hawaii Aloha Travel

• Hawaii Tourism Authority

• Ferrari

• H&M

YouTube

YouTube

• Customize your page

• Add tags and keywords to videos

• Be descriptive in video

descriptions

• Include links in description

• Utilize playlists

YouTube

• Who’s doing it well?

• Ryan Ozawa (Hawaii)

• iJustine

• Murad

Keep  in  touch!

Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia

Karen Weikert@karenweikert

Gwen Woltz@gjwahine

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