The Pitch

OverviewThe products I have designed are intended to be modern, professional, though with a creative twist. All of my products have been designed with the target audience, and with the client in mind. The colour scheme, style and copy has been carefully thought out to give off the right impression to the audience about Surfers Against Sewage.

Overview

Overview

Overview

Overview

Overview

AudienceI have aimed to draw in a wider audience:

• Designers• Children• Parents

The adult campaign poster is mainly for designers, with the hope of gaining their interest in Surfers Against Sewage. The kids campaign poster and merchandise is of course aimed at appealing to children, and as a result might end up drawing in parents.

AudienceIt was also important for me to try to appeal to people with an interest in surfing, and a concern for the environment.

In the membership form I have touched on some of the good things that Surfers Against Sewage do for the environment and for surfers.

AudienceI have also made sure to appeal to the current Surfers Against sewage audience

The merchandise might be more appealing to the current audience. It could be a way for them to show off to others their passion for the organization.

ResourcesFor the project I have needed to use:

• Photoshop• Paper• Pencil • Pen• Scanner•Dafont

I have also required some work space in order to complete my drawings.

PersonnelDuring this project I took on the job of the graphic designer. In order to concentrate on that aspect of the project, I may need a writer to write up the copy for the campaign poster, and for the membership form.