skoob for content creators for the Asian Festival of Children's Content - 29 May 2012

SKOOB FOR CONTENT CREATORS

Nelson Wee

Director, Business Development, Apps & Content

Ecosystems & Communities, Digital L!fe, SingTel

Profile: http://www.linkedin.com/in/nelsonwee

Blog: http://myovi.blogspot.com

Twitter: @nelsonwee

Slideshare: http://www.slideshare.net/nelsonwee

http://www.linkedin.com/in/nelsonwee

http://myovi.blogspot.com/

http://www.twitter.com/nelsonwee


http://www.slideshare.net/nelsonwee


Agenda

• Introduction

• Trends in content consumption

• Impact on content creation & production

• Role of the eBook Store in the ecosystem

• In skoob, WE LOVE BOOKS > what we do

2 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee








http://www.slideshare.com/nelsonwee

A bit about SingTel Group …










Announcing …

SingTel Asian Picture Book Award 2013


PRIZE: S$10,000 (outstanding unpublished picture book with a distinctly Asian theme)

For more info, go to http://www.bookcouncil.sg









http://www.bookcouncil.sg/

Content consumption is changing










Content is addictive

Source: shuttercock image










Mobility is driving content reach & engagement










Mobile as an Ancillary Channel










Channels for Books are changing










Key Trends in eBooks, online/mobile commerce

Consumer Technology

& Hardware Access

eBook

Format

eBook

stores

1. More are

willing to buy

online,

mobile

2. Sharing

reviews,

comments,

favourite

phrase on

social

networks

1. Proliferation

of tablets,

smartphones

& now

phablets

2. Tablet-PC-TV

convergence

1. “Always On”

Internet service

(mobile,

broadband)

2. Emergence of

online

education

portals

3. Emergence of

eBookstores –

browser-based,

client readers

1. eBook apps

overtake

games in

Apps Store.

2. ePub format

(static page

turners) but

evolving to

multimedia

1. Google cloud

eBookstore

2. Amazon

3. Apple

4. Kobo

5. skoob

1. Increased user-to-

user collaboration

2. Facebook Books

Fan Pages

3. Parents forums on

kid’s education and

books to read

4. Emergence of book

clubs for reviews,

social network

1. Breaking the book

2. Rapid growth in

children’s rich media

eBooks

3. Social/Layer reading

4. Transmedia

production:

EduGames, Video,

AR (SoLoMo)

1. Comparison

shopping

2. Channel conflicts

(traditional versus

online publishing)

3. Ads supported

eBookstore or

eBooks

4. eBook sharing /loans

(Kindle)

Content

Commerce

Community

Portals










Market Trends in Digital Publishing

1. Digitization of books and textbooks lead to ancillary offerings.

2. Proliferation & growth of tablets, smartphones & phablets over PCs, laptops, netbooks.

3. Multi-functional devices are gaining popularity for reading.

4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore, skoob

5. Interactive learning – social media, rich media etc.










skoob

Singapore’s Favourite eBookStore

• Local content

(education

books, study

guides,

children

stories, local

stories)

3 • 1 eBook, can

be shared up

to 5 devices

(PC, laptops,

tablets,

smartphones,

phablets)

2 • Up to 20%

cheaper than

physical

books.

1

20%










Welcome to the skoob!

skoob from your Android tablet or smartphone skoob Website

skoob from your iPhone skoob from your iPad










Publishers on Board (Highlights) check out http://www.skoob.com.sg for more!

& more …


http://www.skoob.com.sg/









Popular Books in skoob (Highlights) for 60k more eBooks, check out http://www.skoob.com.sg for more!


http://www.skoob.com.sg/









Children Books in skoob










In skoob, we love books! Here’s what

we do to promote your ebooks (1)










In skoob, we love books! Here’s what

we do to promote your ebooks (2)










In skoob, we love books! Here’s our

vouchers … (1) Receive email or

a physical voucher with

your unique voucher code

(2) Enter voucher code (3) Purchase Confirmation with voucher credit










NEW in skoob!

Free Samples: browse & buy, buy, buy …










Building up Singapore eBook business

with you … skoob

Content Promotion Consumption,

Conversion

Store &

Reading

Experience

What’s

Next?

more coming ….

richer

experience

enable more

reach to our

consumers!

Credit card

SingTel Mobile

Bill


Int’l Bestsellers

Local Content









Working with Publishing Ecosystem Partners & YOU

20 Local Publishers

& counting …


http://skoob.com.sg/









Nelson Wee

linkedin: http://www.linkedin.com/in/nelsonwee

blog: http://myovi.blogspot.com

twitter: @nelsonwee

slideshare: http://www.slideshare.net/nelsonwee








Education

skoob for content creators for the Asian Festival of Children's Content - 29 May 2012