The Job Creators

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    THEJOBCREATORS

    D. F. PAULAHA, PH. D.How many jobs

    Could a job creator create

    If a job creator

    Could create jobs?

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    THEJOBCREATORS

    Thou Shall Not Tax The Job Creators!

    The eleventh commandment?

    Dennis Paulaha, Ph. D.

    Patron Books

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    Copyright 2011 by Dennis Paulaha.All rights reserved. No part of this book may bereproduced or transmitted in any form or by any meanselectronic or mechanical, including photocopying,recording, or any information storage and retrieval systemwithout permission in writing from the author or

    publisher.

    Printed in the United States of AmericaI H G F E D C B A

    Downloaded free from paulaha.com

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    How many jobs

    Could a job creator createIf a job creator

    Could create jobs?

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    Thou Shall Not Tax The Job Creators!

    The eleventh commandment?

    Some people argue we should not tax the job creators.

    It is not a bad idea.

    The catch is: If we are going to not tax the job creators,we have to know who the job creators are.

    Republicans, who say they do not want to tax the job

    creators, want everyone to believe that big business

    and the very wealthy are the job creators, which is

    why they are against raising taxes on big business and

    the very rich.

    But they're wrong.

    The real job creators are consumers.

    A business with no customers cannot create jobs,

    because it cannot sell anything. Give it a tax break,

    and it still produces nothing. Create customers, and it

    will hire workers.

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    That is why trickle-down economics never works.

    It is also why any policy that helps big business andthe very rich at the expense of consumers (the real job

    creators) costs our country jobs.

    That is not a political idea. It is the explanation given

    in every economics textbook that exists.

    D. F. PAULAHA

    6

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    1

    A new beginning

    It was in the 1980s that Ronald Reagan, with the

    academic backing of Arthur Laffer and his Laffer

    Curve, initiated the idea of trickle-down economics as

    a way to help an economy that was not doing well. It

    was a throwback to the supply side economics of the

    1800s, and a refutation of modern economics.

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    The Laffer Curve was based on the idea that tax rates,

    if they are too high, can reduce economic activity and

    economic growth. And if that were true, then

    reducing high tax rates would increase economic

    activity and economic growth. An important part of

    the argument was that by increasing economic

    activity, tax collections would also increase. Therefore,everyone would win. The reduction in tax rates,

    which would reduce tax collections, would also

    increase economic activity, which would then

    (meaning some time in the future) increase

    government tax revenue. It was a good idea. Reduce

    tax rates, which will create both a deficit and

    increased economic activity; and the increasedeconomic activity will create profits and jobs, which

    will increase tax revenues and wipe out the deficit.

    D. F. PAULAHA

    8

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    Who could not like an idea where everyone wins?

    There were, however, problems putting the idea into

    practice. The most important, which had been

    described by Milton Friedman when he looked at the

    Kennedy tax cut years earlier, was that regardless of

    the expected benefits of a tax cut, if the tax cutincreases the deficit, then dealing with the deficit will

    be detrimental to economic growth and economic

    activity. In other words, the expected benefits of a tax

    cut may never see the light of day. In Reagan's case,

    after taxes were reduced, taxes were then increased

    again, because the hoped for benefits were not

    immediately visible, but the detrimental impact of thedeficit was.

    D. F. PAULAHA

    9

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    !There are other flaws in the academic logic of theLaffer Curve. But whether or not the Laffer Curve and

    the Reagan tax cut were flawed, most people seem to

    remember them fondly. The problems with the Laffer

    Curve and the fact that President Reagan raised taxesafter lowering taxes are mostly forgotten.

    What is remembered is one or another version of the

    big idea. The big idea being: Thou shall not raise taxes

    on the job creators.

    D. F. PAULAHA

    10

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    2

    Why not tax the job creators?

    The argument against taxing the job creators is an old-

    timey economic argument that was a core belief of

    economists from the 1700s and 1800s into the early

    1900s. The long-held idea, which is part of the supply-

    side economic thought process, is that the key to

    production, employment, wages, income, profits, etc.

    is supply (meaning producers). It was the original, "If

    you build it, they will come," idea.

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    The idea, which was at the center of what is called

    Classical Economics, is that if producers produce

    things, they have to buy or pay for resources and

    labor to do so. Therefore, the argument continues, it is

    the very act of production that creates the incomeneeded to buy what is produced. It is an idea that,

    even today, appears to be somewhat logical. Of

    course, the argument was dismissed in the middle of

    the Great Depression when even non-economists

    could see that just because someone produced

    something, it did not mean anyone would buy it. Or

    buy all of it.

    D. F. PAULAHA

    12

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    But Reagan brought the idea back to great applause,

    and tied it to the idea that government is evil. Why is

    government evil? Because, according to the old-time

    supply-side argument, the only thing government can

    do is get in the way of private producers who are

    doing all they can to make the country great while

    employing as many workers as possible and payinggreat wages. (Well, that is not exactly true. In the good

    old supply-creates-its-own-demand days, economists

    followed Adam Smith's belief that while

    industrialization would increase the wealth of the

    nation, most workers would remain poor.) Most

    important: Way back then, as well as now, it was and

    is argued that one of the most important waysgovernment hurts corporations and the very wealthy

    is by making them pay taxes.

    D. F. PAULAHA

    13

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    Of course, all but the very poor pay taxes. Well, that is

    not really true. The truth is that the very poor pay a

    lot of taxes. They pay sales taxes. They pay property

    taxes even if they do not own homes, because thelandlord uses part of the rent to pay the property

    taxes (and because rental properties are often taxed at

    a higher rate than owner-occupied properties, the

    poor can pay more). The poor pay taxes on

    automobile registrations. They pay gasoline taxes.

    They pay excise taxes added to the prices of many

    products. And so on.

    D. F. PAULAHA

    14

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    When it comes to the Tax Commandment, however,

    the new idea focuses on income taxes for both

    wealthy individuals and the largest corporations. It is

    not quite clear who came up with the idea that the jobcreators are not only producers, but also the very rich.

    But it is an idea the very rich enjoy.

    D. F. PAULAHA

    15

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    The Tax Commandment argument is pretty simple

    (no surprise there). Every dollar in taxes thatproducers are forced to pay is one less dollar they can

    (substitute "will" in political arguments) use to

    employ more people; or invest in things that will also

    employ more people. That, of course, is the main

    selling point for the idea (and it is an idea that does

    have to be sold over and over again in order to get

    people who do not make much money, but do paytaxes, to happily sacrifice their own well being and

    the well being of their children so that the rich do not

    have to pay too much). In terms of advertising

    campaigns, the Tax Commandment is, without a

    doubt, one of the most successful campaigns in

    history. Getting someone to buy a Coke or a Pepsi or a

    box of soap is trivial compared to getting people(adults?) to believe that they and their children will be

    better off if they pay taxes so the corporations and the

    very rich - the job creators - do not have to.

    Of course, the advertisers do not call it advertising.

    They call it economic truth.

    And that is the big error.

    D. F. PAULAHA

    16

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    3

    The big error

    Like many ideas that catch on with the Americanpublic, the Tax Commandment sounds pretty good as

    long as the advertisers are not forced to answer

    questions. To be more precise, there is really only one

    question that matters. It is: Who are the job creators?

    The Tax Commandment guys think they know the

    answer. And they think their answer is backed up by

    the economics profession. Their answer, as we already

    know, is that the job creators are private businesses

    and the very rich.

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    And that is the error. The really big error. The biggest

    and greatest error to have ever become part of theAmerican mind (whatever that is).

    D. F. PAULAHA

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    Anyone who wants the real answer to the question

    can find it in any of the hundreds or thousands of

    economic textbooks published since the end of WW

    II. Not just in some. In all. In terms of the economics

    profession, this is not a debatable question. (Ofcourse, the economics profession includes some folks

    who do not know too much about economics.)

    The answer is: Consumers are the job creators.

    D. F. PAULAHA

    19

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    Businesses do not create jobs. Businesses hire people

    and resources to produce goods and services they sell

    to consumers. Without consumers, business sells

    nothing, and there are no jobs. Even if it is true (and itis) that consumers are the job creators, part of the Tax

    Commandment is the idea that a decrease in taxes

    will give businesses and rich people more money they

    can use to expand production, which will then create

    jobs.

    D. F. PAULAHA

    20

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    That idea is also refuted in every economics textbook.

    In fact, it is a common question on Principles exams.

    The question is: Will a decrease in corporate income

    taxes lead to an increase in production?

    The answer is, No. Why? Because economists assume

    that producers operate at an output level thatmaximizes their profits. And because businesses pay

    income taxes on profits, a change in tax rates does not

    change the output level. It only changes how much

    money they can take to the bank. The only things that

    cause businesses to increase output and employment

    are a decrease in the cost of production or an increase

    in customers (supply and demand). Taxes are not acost of production, which is why changing income tax

    rates does not affect output or employment.

    D. F. PAULAHA

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    It is pretty simple. Which is why anyone who took

    even one economics course knows that is the correct

    answer. Of course, economic textbooks are not alwayseasy to read. So here is how three real businesspeople

    explained the economic argument in a June 4, 2011

    Huffington Post article titled "Small Business Owners

    Demand Repeal Of Bush Tax Cuts."

    D. F. PAULAHA

    22

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    Rick Poore, owner of Designwear, Inc., a screen-

    printing business based in Lincoln, Nebraska: "We are

    fed by our consumers, not by our tax breaks. If youdrive more people to my business, I will hire more

    people. It's as simple as that. If you give me a tax

    break, I'll just take the wife to the Bahamas."

    D. F. PAULAHA

    23

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    Lew Prince, owner of the Vintage Vinyl record store in

    St. Louis, Missouri: "The economic premise, that

    people won't hire because they might have to paymore taxes if they make more money, is beyond

    laughable. You hire when you think there's a way you

    can make more money with that hire. The percentage

    the government takes out of it has almost nothing to

    do with it."

    D. F. PAULAHA

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    Michael Tehan, owner of Espresso Resource, a

    company that supplies parts for espresso machines

    (and who has an annual income above $250,000,

    which places him in the two percent of smallbusinesses that actually get a tax break from the Bush

    Tax Cut): "What we do in business, how we spend our

    money, how we allocate our resources -- that has very

    little to do with tax policy. I map my business based

    on my customers, and what my customers want to

    buy, and what they can afford to buy."

    D. F. PAULAHA

    25

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    According to the textbooks, the same is true for large

    corporations. It is the economic condition of

    consumers, not corporate or business tax rates, that

    affect hiring and investment; and it is after-tax profits,

    not tax rates, that matter to any real business.

    Which leads to the conclusion that following the TaxCommandment means not taxing the people

    (consumers), because it is the people who are the job

    creators. Hurt consumers and you hurt business. Give

    business a tax break at the expense of consumers and

    you hurt business. Improve the economic position of

    the people and you help business. Are major U.S.

    corporations setting up production in other countriessimply to avoid taxes? Not if you listen to what they

    say. They say they are moving to other countries

    because that is where the consumers are.

    D. F. PAULAHA

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    4

    Taxes and investment

    But what about investment? If corporate income taxrates are lowered, corporations will have more money

    to invest. Right? Yes, they will. But will they invest it?

    The answer depends on economic conditions and on

    who pays for the the corporate tax break.

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    If the economy is in a recession, with declining or

    stagnant sales, companies will not use their tax breaks

    for new investment. They might invest it out of the

    country. But if sales are declining, a tax break is notlikely to lead to increased investment and new jobs.

    D. F. PAULAHA

    28

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    Just as important is who pays for the corporate tax

    break. If there is a government deficit, it means that

    corporate tax breaks are either paid for by those who

    actually pay taxes, meaning consumers, or the

    government has to borrow money (sell bonds) to

    cover the lost revenue. The huge federal debt, as well

    as the annual deficits, can be traced in large part togovernment borrowing money to give to corporations

    through tax breaks and out and out subsidies. And

    that huge debt is hurting business. Also hurting

    business is the fact that tax breaks for business and

    the wealthy have hurt consumers, who are the ones

    paying for the benefits to the wealthy.

    D. F. PAULAHA

    29

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    5

    Consumers are the real job creators

    According to The New York Times, General Electricdid not pay any taxes last year. "The company

    reported worldwide profits of $14.2 billion, and said

    $5.1 billion of the total came from its operations in the

    United States. Its American tax bill? None. In fact,

    G.E. claimed a tax benefit of $3.2 billion."

    Pretty good for GE, which, like many large

    international corporations, is doing more than half its

    business outside the US. But why is the American

    public so happy to pay taxes so that GE does not have

    to? And to even give extra money to GE? Because of

    the sales pitch. The American public feels good about

    losing jobs and losing homes to foreclosure becauseGE is a job creator. And no patriotic American wants

    to hurt the job creators.

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    But that is not true. GE is not the job creator.

    Consumers are the job creators. And GE is finding

    more job creators (consumers) outside the US than

    inside.

    General Electric is not the bad guy. General Electric isa producer that has done a good job finding

    customers for what it makes and sells. But that does

    not mean American workers should pick up GE's part

    of the tax bill.

    D. F. PAULAHA

    31

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    6

    President Obama followed the Reagan trickle-

    down economic plan

    Why has the Obama administration, with all thesmart guys from Harvard, failed to turn the economy

    around?

    The Obama team took over with the economy in a

    recession, intending to fulfill a campaign promise to

    make things better. On one hand, they did; the

    economy stopped its steep decline, bankruptcies

    ended, and corporations began reporting record

    profits. On the other hand, employment is growing

    slowly. Very slowly. Possibly too slowly for the

    Democrats to do well in the 2012 elections.

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    What went wrong? The answer is simple: The Obama

    team followed the trickle-down economic policies

    brought back from the dead by Ronald Reagan. And,

    as everyone should know by now, supply-side

    economics does not work in the real world, becausethe entire supply-side, trickle-down economic idea is

    based on the false premise that corporations and the

    very wealthy are the job creators.

    D. F. PAULAHA

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    To be more accurate, supply-side economics, based on

    the idea of deregulation and cutting taxes for the very

    rich, does help those who receive its direct benefits.

    The bailouts and corporate loans saved many large

    companies. And because of the fact that even in themiddle of a terrible recession, more than ninety

    percent of the American people still had jobs, many

    corporations saved by the Obama team ended up

    making huge profits.

    D. F. PAULAHA

    34

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    The part of supply-side economics that does not work

    is the trickle down part. That is why unemployment

    remains at an unacceptable level and why wages are

    falling in many industries. It is also why home

    foreclosures have not been stopped.

    In simple terms, the Obama recovery or stimulus plandid not help employment and stop foreclosures

    because, instead of helping consumers, it gave

    consumers' money to large corporations, with the

    idea that if the government saved the big corporations

    and the rich folks, corporations and rich folks would

    use that taxpayer money to hire workers. Of course,

    that did not happen. And it is still not happening,even though many of the corporations the

    government saved are making more money than they

    ever did.

    D. F. PAULAHA

    35

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    Why are companies not hiring? For the reason

    explained above by business-owner Rick Poore, "We

    are fed by our consumers, not by our tax breaks. If

    you drive more people to my business, I will hiremore people. It's as simple as that. If you give me a

    tax break, I'll just take the wife to the Bahamas."

    D. F. PAULAHA

    36

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    If GE had paid it's fair share of taxes last year, insteadof paying nothing and receiving more than $3 billion

    from taxpayers, would GE have produced less, hired

    fewer workers, or shut its doors? Not a chance. GE,

    like any business, follows the logic of Lew Prince

    above. "You hire when you think there's a way you

    can make more money with that hire. The percentage

    the government takes out of it has almost nothing todo with it."

    In fact, General Electric Chief Executive Jeffrey

    Immelt said the same thing when he told the Wall

    Street Journal that moving production out of the

    country was less about cheap labor than about setting

    up production in countries with a growing demandfor their products. In 2000, 30 percent of GE's business

    was in other countries; now it is more than 60 percent.

    D. F. PAULAHA

    37

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    So did Jim Dugan from Caterpillar (a company with a

    market value of $67 billion) when he told the WallStreet Journal that the reason Caterpillar is adding

    more jobs abroad than in the U.S. is that their sales are

    growing faster overseas than in the US.

    D. F. PAULAHA

    38

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    In other words, production and employment start at

    the bottom, with consumers, not at the top, with cuts

    in business taxes. Economies grow and recessions are

    turned around not with trickle down economics, but

    with trickle-up economics. And companies, large andsmall, "follow the money," meaning they follow

    consumers.

    D. F. PAULAHA

    39

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    The Obama team made the same trickle-down

    mistake with the housing crisis. They helped the big

    financial companies that had sold the crooked

    mortgages and who might have gone bankruptbecause of their own greed, and let homeowners lose

    their homes and go bankrupt. The idea was that if the

    government bailed out the big guys, the little

    homeowners would also be saved.

    D. F. PAULAHA

    40

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    How? There is no possible way to explain how givingmoney to big financial corporations would help

    people who could not afford to pay their mortgages

    (mainly because the mortgage contracts had built in,

    and unjustified, interest rate increases). Why would a

    bank voluntarily rewrite a mortgage to reflect current

    market prices? It would not? And because the single

    greatest financial asset for most families is theirhouse, when market values declined, so did the

    wealth of millions of American families. And for the

    millions who lost their homes to foreclosure, their

    wealth was completely wiped out. Then there was the

    stock market collapse that destroyed a large part of

    the retirement savings of the average family. Again,

    instead of protecting and helping American families,which would then have helped the financial industry,

    the government chose to help the banks. As jobs

    continued to disappear, because consumers were

    being bashed from all sides, foreclosures escalated,

    adding even more to the losses of the real job creators.

    D. F. PAULAHA

    41

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    The government argument, of course, was that by

    saving the big financial corporations, they were

    saving jobs. That is partly true. But if the plan had

    been to save the big guys by helping the little guys,

    the result would have been different. It would have

    been better for the country. It does not take muchthinking to realize that the thirty percent decline in

    equity in American homes (a greater percentage loss

    than during the Great Depression) would have a

    disastrous impact on consumer spending. Or that

    there was no way tax cuts for large corporations could

    make up for the huge decline in consumer spending.

    D. F. PAULAHA

    42

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    7

    If they have to pay taxes, they will leave

    What about companies that say they will, or must,move out of a high tax state in order to avoid that

    state's high tax rate?

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    There are real examples of companies requiring orneeding temporary relief in order to get through

    tough times. Ronald Reagan helped save the Harley

    Davidson motorcycle company by imposing tariffs on

    imported motorcycles. And the US auto industry may

    have been saved with the import quotas (technically

    voluntary) pushed by the Reagan Administration on

    Japanese auto manufacturers. Without the quotas,Japanese manufacturers may have run the American

    auto industry out of business. In each of those cases,

    as well as the more recent bail out of the auto

    industry, the economic action was based on the

    argument that a temporary change in market

    conditions should not be an excuse to allow American

    manufacturers to go out of business.

    Harley Davidson survived and became the premier

    motorcycle manufacturer in the world.

    Without government help, however, Harley Davidson

    would probably not even exist today.

    D. F. PAULAHA

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    The argument that cutting taxes will help a company

    in trouble is not as clear. The reason is that companies

    in trouble may not be paying any taxes anyway. More

    important is the fact that when a state looks at tax

    policies to help business in that state, it must also

    focus on the idea that the most important thing it can

    do for its small businesses is to help consumers. Asthe people quoted above explained, it is customers, or

    sales, that drive business. Taxes are not a cost of

    production and, therefore, do not have a large impact

    on decisions to hire or expand.

    The actual record supports that argument. There are

    no solid examples of expansion and increased hiringcaused by tax cuts or tax breaks for large

    corporations.

    D. F. PAULAHA

    45

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    There are, however, many examples of state tax

    policies that benefit the very rich at the expense of

    consumers who are the customers of its state's

    businesses. As such, policies, intended to not tax the

    job creators, end up taxing the real job creators,meaning the consumers, and giving breaks to those

    who do not, on their own, create jobs. It is the worst

    possible tax policy any state can adopt if a state wants

    to have a healthy economy and strong businesses.

    D. F. PAULAHA

    46

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    If the argument or idea that companies will move to

    states with low taxes made any sense, there would be

    no businesses left in the high-tax states of the

    Northeast. It does not take much thinking to realize

    that businesses exist in every state. The decision tolocate is based on many factors, taxes being only one.

    Other factors that are important include the natural

    environment, education, government provided

    services, and many other things that may be sacrificed

    in order to let the very rich avoid paying their share

    of taxes.

    D. F. PAULAHA

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    Still, companies continue to blackmail states by

    threatening to move out if they are not given more

    and more tax breaks. Even Harley Davidson, the

    company that was saved by government, has done so

    in Wisconsin. Whenever the state pays the ransom, it

    does so while telling the people (using the same old

    sales pitch) that even if they have to pay higher taxesor receive fewer benefits, at least jobs were kept in

    their state. Of course, that may not be the case. When

    a company receives large tax breaks, others have to

    pick up the bill. And that means the people end up

    paying higher taxes and higher college costs and

    higher fees while also having their well being

    diminished. As a result, they, as consumers, buy lessfrom other companies that serve the people of the

    state. Which means the state may lose more jobs than

    it saved by succumbing to the blackmail threat.

    D. F. PAULAHA

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    8

    Solutions

    The solution to both short-term and long-termeconomic health in the US is to implement economic

    policies and tax plans based on the fact that

    consumers, not businesses and rich folks, are the job

    creators. That is standard free-market economic

    thinking. It is textbook economics. It also means that

    the Bush era tax cuts that are a major reason for the

    growing deficits and national debt cannot be justified

    by saying we do not want to hurt the job creators.

    Those getting the tax breaks are not the job creators.

    Consumers are the real job creators.

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    Very simply, economic policies must be judged by

    whether or not they add to or subtract from the

    wealth and income of consumers. Because any policy

    that benefits corporations and the very wealthy at theexpense of consumers may help some corporate

    profits, but not others, and not employment.

    D. F. PAULAHA

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    It is not very tricky.

    Given the fact that consumers are the job creators, we

    should expect companies to go where the money is.

    That makes sense. It is also why any policy intended

    to help the American economy and employment mustbe based on the idea of helping American consumers

    first. The economy cannot grow and prosper if it is

    damaged by policies that help large corporations and

    the very rich at the expense of consumers.

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    Fortunately, the economy is not a zero-sum game. In a

    growing economy, everyone can win. It is not

    necessary for some to win at the expense of others. As

    history has proven, the better off consumers are, the

    wealthier the corporations are.

    The fastest growing consumer base is now indeveloping countries, which is where (and why)many

    of America's largest corporations are moving their

    business and their production.

    There are some jobs being lost to outsourcing, but the

    real problem is that US economic policies, including

    deregulation, have been hurting American consumerssince the Reagan days.

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    Even President Reagan, when he was told that GEwas paying zero taxes (not paying taxes is not a new

    policy for GE), called his folks together and had them

    eliminate some of the loopholes GE was using to

    avoid all taxes. GE ended up paying taxes at about a

    32 percent rate. The Reagan/Laffer Curve idea was

    not to have corporations and the very wealthy pay no

    taxes. It was to reduce what many now believe mayhave been rates that were detrimental to the economy.

    The problem was that the Laffer Curve was

    mistakenly used to justify tax cuts for only the rich,

    while the middle class was supposed to wait for the

    benefits to trickle down.

    That was not part of the Laffer Curve academic

    argument. And it is why the economy continues to

    struggle against the tide every time tax policies are

    implemented that help the rich at the expense of

    consumers.

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    On the simplest of all levels, if President Reagan had

    tried to help Harley Davidson and the American auto

    industry by giving them tax breaks instead of

    protecting their customers, they might all have

    disappeared years ago.

    Most important, of course, is that anytime someone

    wants to argue that we should not tax the job creators,

    he or she should be reminded that the real job creators

    are consumers.

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