Shantam (1)

© 2006 Prentice Hall, Inc. 5 – 11

Amity Business School

SUMMER INTERNSHIP

LED TV MARKET SURVEY OF T- SERIES : MARKET RESEARCH

OF LED TV IN DEMAND, SCREEN SIZES AND IT’S COMPETITORS

SUBMITTED BY :AMIT PATWARI(A0102213228)



Company Profile

• Super Cassettes Industries Limited is the largest producer & publisher of music and videos in india under world famous trade mark T-Series.

• T-Series founded in 1982 by Shri Gulshan kumar, a visionary started with Audio cassettes has today emerged a multi-faceted group, undisputed leader in music industry and now run by his son Mr. Bhushan Kumar, which entered into film production in 2001

• Product range of the company consist of more then fifty models of elegant and world class LED/ LCD, CTV, DVD players, home theater system semi automatic machine, coolers, fan, induction cookers etc

• This mantra – ‘Technology at affordable prices’ is always visible in constant up-growth of T-Series.



RESEARCH METHODOLOGY

Research Design:• Descriptive Research

• Interview with Retailers And Customers through Questionnaire consisting of 12 questions.

Sample Size

No of retailers : 20

No of customers : 50

SAMPLING TECHNIQUE

• Convenient Sampling (Non- probababilistic Sampling)



Objectives of the Research

• To have an overview of T-Series.• To know that to what level customers are enjoying and aware of T-Series tv

offered by the company .• Figure out the basic requirements about the tastes and preferences of the

consumer while purchasing a new television from the retailers..• To understand its competitors in business.

• What further improvement can be done in future in this area so as to get brand awareness .

• The main objective how to increase the reputation of T-Series brand in the market.



DATA ANALYSIS AND INTERPRETATION From Customers

Awareness about Videocon , Samsung , Sony , LG and T-Series by Customers?

Which purchase pattern is followed at your place?

telivision ads

print media ads

Hoardings oters0

5

10

15

20

25

30

35

40

Videocon

LG

Samsung

Sony

T-Series

Individual

family78%

Purchase pattern of consumers

22%



Where you prefer buying consumer durables

You prefer to buy from the same as you have mentioned in above que. Because of following reasons

30%

50%

10%

10%

Sales

Co. Shoppee

Showroom

Exhibitions

On-Line

24%

18%

26%

12%

20%

Sales

Attractive Price

Service

Demonstrations

Offers

Convenience



Up to how much money are you willing to spend on a t.v at this time?

Do you prefer any financial scheme to purchase consumer durable?

Less than 20000

20000-30000

30000-40000

40000-50000

Above 50000

0

5

10

15

20

25

30

Series 1

Series 1



Interpretation from Retailer

Which brand is most asked by customers?

Which other brands of LED do you place in the category similar to T-series?

LGSO

NY

SAM

SUNG

TOSHIB

A

VIDEOCON

T-SERIE

S

OTHERS0%

5%

10%

15%

20%

25%

30%

35%

BRANDS

Column1

20%

20%

20%

30%

10%

Sales

SHARP

HAIER

CROMA

SANSUI

ADC



Does the customer seek your option while purchasing LED TV?

If he/she comes up with some brand name already in their mind, does it change after seeing various other brands in display?

YES NO SOMETIMES0

1

2

3

4

5

6

7

8

9

Series 1

Series 1

30%

50%

20%

Sales

YES

NO

SOMETIMES



Does the warranty period factor change the customers mind?

How important are the following factors to the customers when they are looking to purchase LED TV?

60%

30%

10%

Sales

YES

NO

SOMETIMES

VERY IMPO

RTANT

IMPO

RTANT

NOT IMPO

RTANT

0

2

4

6

8

10

12

14

16

BRAND IMAGE

PRICE

AFTER SALES SUPPORT

WARRANTY

FEATURES



Swot Analysis

Strength

• Insfrastructure availability• The company has a strong

goodwill in the market• Ability to take advantage of

economies of scale• Simple distribution network

which saves the cost and there is unambiguity

Weakness

• Cheap brand image.• Weak advertisements and

promotions• The retailers and customers are

not fully satisfied with the quality and packaging of the product

• No exclusive show rooms.• No proper approach of target

customer.



opportunities

• Serving additional customers groups and expanding into new product segment

• Ability to grow rapidly because of sharp rise in demand

• There is scope in the unexplored rural markets and untapped remote areas

• Expanding the product line• Price has come down; now more

and more people are going for it.

Threats

• Likely entry of potential competitors

• well established distribution network of other companies

• Entrance of global competitor like china.

• Brand loyalty is more of samsung &other company.

• Competitor has a new innovative substitute product or service.

• Brand reputation is not good.



RECOMMENDATIONS AND SUGGESTIONS

1.Collect detailed feedback from the distributors about the sales and the nature of problem that are faced by them while selling the product of the company to the consumer

2.The company T-series needs to put more efforts in branding their products in the market. Print advertisement are not sufficient

3.Display share should be increased . As it also believes that “JO DIKHTA HAI WO BIKTA HAI”. The training to in shop demonstration should be given at frequent time interval and feedback should be considered positively.

4. T-Series should improve it’s after sale service because its hits badly T-Series market share in Noida region.

5. The marketing managers should make better relations with dealers.

6. Customer considers quality as their first preference, so the company should give more stress on this.



THANK YOU

Education

Shantam (1)