Upload
mary-ann-uybubulante
View
95
Download
1
Embed Size (px)
Citation preview
D’ LUCKY SUITE
&INN
D’ LUCKY SUITE & INN
Established February 8, 2016
Owned by Beunaventura family
Located at Agton, St. Toril, Davao City.
PRODUCT
Nature/ description of the product(service/s) Inn Laundry Shop
Target Market Couple Travelers Family Friends
Positioning Strategies
Nearby the HospitalThere is a new school being buildNear to a fast food Near to the highwayThere is no competitors nearby24 hours transportation
PRICE
In terms of rooms: 1 person- Php 250.00/ 12 hours 2 person- Php 300.00/ 12 hours For family- Php 400.00/ 12 hours
In terms of monthly 1 person- Php 7,500 2 person- Php 9,000 For family- Php 12,000
PROMOTIONS
Print Ads. Only Such as 1.Flyers 2.Tarpulin
PEOPLE
Service Provider/Contact Personnel
approachable
competent enough
customer friendly
approach customers with profesionalism
act appropriately
PROCESSES
Their procedures in D’Lucky Suites Inn are easy to follow;
First when you want to rent a room or you want to check Inn, they will provide a form to be filled up with.
After the form has been filled up; you pay the deposit, the first p250.00 of your stay.
And then, the service provider will provide a key for the room you rented.
Lastly, they will guide or assist you to the room they served for you.
SERVICESCAPES
Interior and Exterior Facilities
Parking Areas
Outdoor and Indoor Signage’s
Lightning, Furniture’s & Equipment
Aroma/Scent
Sound/Music
RECOMMENDATIONS• Additional training for the service provider/contact
personnel.
• The electricity meter may also be removed inside the lobby.
• The contact personnel/service provider may wear a uniform for identity.
• Add more furniture or accurate frames for better designs.
• Improve the parking space area
• Improve promotions by using Tri Media and New Media.
DOCUMENTATION