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D’ LUCKY SUITE & INN

Service Marketing Plan 2016

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Page 1: Service Marketing Plan 2016

D’ LUCKY SUITE

&INN

Page 2: Service Marketing Plan 2016

D’ LUCKY SUITE & INN

Established February 8, 2016

Owned by Beunaventura family

Located at Agton, St. Toril, Davao City.

Page 3: Service Marketing Plan 2016

PRODUCT

Nature/ description of the product(service/s) Inn Laundry Shop

Target Market Couple Travelers Family Friends

Page 4: Service Marketing Plan 2016

Positioning Strategies

Nearby the HospitalThere is a new school being buildNear to a fast food Near to the highwayThere is no competitors nearby24 hours transportation

Page 5: Service Marketing Plan 2016

PRICE

In terms of rooms: 1 person- Php 250.00/ 12 hours 2 person- Php 300.00/ 12 hours For family- Php 400.00/ 12 hours

In terms of monthly 1 person- Php 7,500 2 person- Php 9,000 For family- Php 12,000

Page 6: Service Marketing Plan 2016

PROMOTIONS

Print Ads. Only Such as 1.Flyers 2.Tarpulin

Page 7: Service Marketing Plan 2016

PEOPLE

Service Provider/Contact Personnel

approachable

competent enough

customer friendly

approach customers with profesionalism

act appropriately

Page 8: Service Marketing Plan 2016

PROCESSES

Their procedures in D’Lucky Suites Inn are easy to follow;

First when you want to rent a room or you want to check Inn, they will provide a form to be filled up with.

After the form has been filled up; you pay the deposit, the first p250.00 of your stay.

And then, the service provider will provide a key for the room you rented.

Lastly, they will guide or assist you to the room they served for you.

Page 9: Service Marketing Plan 2016

SERVICESCAPES

Interior and Exterior Facilities

Page 10: Service Marketing Plan 2016

Parking Areas

Outdoor and Indoor Signage’s

Lightning, Furniture’s & Equipment

Aroma/Scent

Sound/Music

Page 11: Service Marketing Plan 2016

RECOMMENDATIONS• Additional training for the service provider/contact

personnel.

• The electricity meter may also be removed inside the lobby.

• The contact personnel/service provider may wear a uniform for identity.

• Add more furniture or accurate frames for better designs.

• Improve the parking space area

• Improve promotions by using Tri Media and New Media.

Page 12: Service Marketing Plan 2016

DOCUMENTATION

Page 13: Service Marketing Plan 2016