Savvy bears final 2012 berkeley

EWMBA 295 Lean Launchpad

Han Jin, Nicolas Zeitlin, Sanjeev Verma, Uday Tennety

Apr 9, 2012Lean Launchpad – Class 10

Total Customer Interviews: 202Survey: 164

SavvyBears Social Employee Performance Management

EWMBA 295

Team

2

Han Jin Xiong(Hustler)

Pic

M.Eng. StudentIEOR,

UC Berkeley

Mentor: CLIFF ORLOFF

Nicolas Zeitlin(Hacker)

Pic

M.Eng Student,EECS,

UC Berkeley

Sanjeev Verma(Designer)

Pic

Engineering Mgr, Ericsson Inc.

MBA Student, UC Berkeley

Uday Tennety(Product Picker)

Pic

Project Lead,Fujitsu

MBA Student,UC Berkeley

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The Origins

3

EMP

MGR Other MGR

PEER

Optional

ACCOMPLISHMENTS

FEEDBACK

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User Pain Points

4

HR

• Contribution not visible• Need to dig out my

work history• Feedback is too late• What do my peers think

about me?

MGR

EMP

• Need to know training needs

• Hard to get Mgrs and Emps to complete perf. Appraisals

• Time consuming

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SavvyBears Social EPM Benefits

5

EMP4

3

8

7

22

• Recognition• Rewards based on

points• Work history• Timely feedback

HR

• Workforce Analytics

MGR• Min/No Time• EMP rankings• Data for Coaching

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Market and Competitors

6

Performance Management, Goal Management, Compensation Management,

Succession Management, Recruiting Management, Employee Profile, 360 degree

view, Learning Management

Success FactorsSocial Networking,Employee Survey

Halogen

Ultimate SoftwareOn boarding, Payroll &

Tax

ADPSocial Networking

Corner StoneSkills Repository

WorkdayPayroll & Tax, Project Management, Spend

Management Saba Software

Social NetworkingSavvy Bears

Social EPM Tool

KenexaEmployee Survey, Skills Repository, Recruitment Process Outsourcing, On

boarding

OraclePayroll & Tax

TaleoEmployee Survey, On

boarding SAP AGPayroll & Tax

Small to medium sized businesses

(20 to 1000 employees)

Build domain expertise

Software development and

maintenance

One stop shop for1. Clear view of

resource, skill and capital usage in company

2. Continuous feedback to employees for performance improvement

Web hosting companies

Human resource management companies

Project management companies

Software development, product hosting, sales and marketing

Subscription based service,customized software solution

Blog and WebsiteHR best practice

forumsDirect sales

E-mail and phoneMailchimp.com

Software developers

Sales force

Third party software

1

3

4 2Self-service, automated services,

communities, customized

services

5

6

7

89

Initial Business Model Canvas

7

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Product Mockup

8

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Demo

Decision Makers

Decision Process FlowSmall/Medium-sized Businesses

9

IT

CEOHRBP/VPSavvyBears

CFO COO

User: Mgr

User: Emp

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Revenue Stream

• Company Size• Implementation• Customer Support

• HR Support: News/ Magazines

• Events: Workshops

• Employee• Features• Rewards

• Types of Configuration

• Duration: Semi-annual/ annual

Subscription Dynamic Fees

Fixed Fees

Advertising

10

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What Do Customers Say?

11

Zaina Orbai,HR Manager,

Yelp

Continuous feedback is really useful. Need to figure out a way to capture people thoughts and

be able to provide ratings…

But… Performance review is considered a legal

document. If they are fired, they can sue the company. In that case, Performance review

needs to be provided for the court. So all comments for performance

review needs to be screened if it’s a free flowing text

Comments paraphrased

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What Do Partners Say?

12

Krista Mayor,Principal,

Mercer Consulting

You should look at small and medium businesses (up to 3000

employees) for your tool.

But…Many companies do not use tools

because of budget.

EPM software is not mission critical.

It’s not like payroll. Companies consider it nice to have.

Comments paraphrased

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• Workforce analytics/ data

13

13

1

3

4 25

6

7

89


HR management and consulting

companies


Domain expertise


maintenance

Software developers, Sales force,


Small Biz (60-400)First time adopters

• automated services

• HR best practice conferences

• Social networks• Blog

• Website,• HR blogs and

discussion forums• E-mail and phone• Direct Sales• Partners -

Resellers, OEM

Medium Biz (400 – 2000) (adopters and switchers)

Large enterprises ( > 2000 employees)

Minor customization

Software development, product hosting,

sales and marketing Interoperation with other

ERP systems

Intellectual Property

Understand company culture

Other HRM (payroll, benefits) software

providers

Small Biz (60 – 400) switchers

Interoperation with other HRM systems

• Recognition and Rewards

312445

1215

8

6

Departments/ teams inside businesses

X

XX

X

X

Small, medium and large enterprises

X

X

X

X

X

Subscription, Usage, customizations

Coupon rewards and advertisement

7

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Why should we drastically change our process to accommodate a new tool ?

Concerns about employees providing negative feedback

Not very convinced that a scoring system would be useful in a corporate setting

Employees and Managers find continuous feedback to be time consuming

…But, Customers Have Concerns…

EWMBA 295

Inspiration

15

…implement it in a classroom….

…interesting, it shows who is not working….

…yes, but you need more datato back it up… …don’t want to get

beaten up any more….

…we have worked for nothing again….

…some team mates are not working at all…

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Pivot

16

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• Workforce analytics/ data

17

17

1

3

4 25

6

7

89


HR management and consulting

companies


Domain expertise


maintenance

Software developers, Sales force,


Small Biz (60-400)First time adopters

• automated services

• HR best practice conferences

• Social networks• Blog

• Website,• HR blogs and

discussion forums• E-mail and phone• Direct Sales• Partners -

Resellers, OEM

Medium Biz (400 – 2000) (adopters and switchers)

Large enterprises ( > 2000 employees)

Minor customization

Software development, product hosting,

sales and marketing Interoperation with other

ERP systems


Understand company culture

Other HRM (payroll, benefits) software

providers

Small Biz (60 – 400) switchers

Interoperation with other HRM systems

• Recognition and Rewards

312445

1215

8

6

Departments/ teams inside businesses

X

XX

X

X

Small, medium and large enterprises

X

X

X

X

X

Subscription, Usage, customizations

Coupon rewards and advertisement

7X

EWMBA 295 Lean Launchpad

PRAIZL Student Teamwork Evaluation Software

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Student

GRADE: A

Student StudentStudent

Teamwork Grading Today

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User Pain Points

20

Recruiters

• Transparency of contribution

• Freeriders• Feedback too late• What do my peers think

about me?

Profs

Students

• Insight into team performance

• Students lying in interviews

• Assessment of student teams

• Unsolved team problems lead to bad outcomes

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Personalized feedback

Direct Sales

21

21

1

3

4 25

6

7

89

Recruiters


maintenance

• Social networks• Blogs

Website

Software developer

Customization &automated services

sales and marketing


Manage and distribute

Performance Data

Universities

Motivation through Rewards

Free

Advertisement

Advertisers

Foot Traffic, Site traffic

Students


product hosting

Enriched job application

Team work ability

00

14 0

14

00

0 0

AdvertisersProfessors

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Student

Student

Student

4

3

3

7

17

Student

Student

Teamwork score

How does it work?

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Student

GRADE: B-

Student StudentStudent

Teamwork Grade As It Should Be

2 51716

GRADE: A GRADE: A GRADE: B

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Web Development

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Interactive Posts’ Feed

Live site!

25

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Live site!

26

Skillset Assessment - Trendline

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Live site!

27

Professors see their students

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Current and New Users

28

MBA 290 Management of Technology Class

Eng 296MB Capstone Project

EWMBA 290TLean Launchpad

Points for team work

Feedback for Professor

Too many emails

Report bottom

Incentive Problem

Class engagement

I love getting rewards!

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Customer Insights

29

Dawn Song, Prof. UC Berkeley

Benny Du, MBA

student

Steven Stephard, SanDisk

Great tool, I could use it to understand how

my students collaborate.

Great stuff.. This tool looks interesting and

I'd love to use it... Do you mind helping me get set it up in my

class?

We are fed up with students telling us they lead teams and bring

the most contribution!

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Partners

30

SAVVYBEARS

Advertisers Recruiters

Online Education Providers

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Revenue Model

31

StudentUniversities

SAVVYBEARS

Recruiting Companies

Advertisers

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Interviews with Advertisers

32

Manager, The Kebab Shack,

San Jose

Manager, Pizza My

Heart, San Jose

We hold fundraiser events and donate 30% of the sales to the student groups

We use Uptown magazine for our Ads, but we don’t

know the revenue it generates

We don’t do any specific Ads for

students. We just rely on foot traffic

Owner, Sitar Indian Restaurant, Cupertino

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Direct Sales

33

1

3

4 25

6

7

89

Recruiters


maintenance

Social networks &Blogs

Website

Software developer

Customization &automated services

sales and marketing


Manage and distribute

Performance Data

Universities

Motivation through Rewards & display

Free riders

Free

Pay-by-click

Foot Traffic, Site traffic

Students


product hosting

Transparency of team contribution &

interaction

Insights into Team performance

208 62 50

62

200

0 8

Branded Advertisers

Professors

Recruiters

Sponsorship

Branded Advertisers

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Lessons Learned

34

Be passionate about your idea

Don’t be married to your idea

Ideas are not all that important

Customer discovery is key

Listen to your customers

Startup team is important

EWMBA 295

Next Steps

35

Validate the tool with more Professors

Roll it out in new classes

Work on partnerships with online education providers

Develop marketing and financial strategic plans

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Thank you

36