Sam Mini Insight Bb4 2009 10

The SAM Programme

William HowarthWilliam Howarth

• Hairdresser• Salon owner• Founder member of 3-6-5• Director of Cheynes, salon group in

Edinburgh• Head of Cheynes Training • Programme Director of the SAM

Programme

http://www.cheynestraining.com/index.asp

History of Cheynes TrainingHistory of Cheynes Training

• Developed 1st pilot NVQ programme in 1987/88

• Launched SAM – 1st national training programme to deliver NVQs – in 1989

• Started the SAM Programme with a handful of salons, now over 200 involved

• Around 650 ‘Candidates’ on SAM at present• Thousands of 3-6-5 hairdressers have

launched their career with SAM

Objectives for today Objectives for today

• To highlight the ‘people’ problems that face all hairdressing salons

• To outline the different training strategies available to salons

• To introduce you to the SAM programme and give you an overview of how it operates

• To explain the features and benefits of SAM

The ProblemThe Problem

The greatest asset any business has is the means by which it ensures that firstly, the right people are attracted to the business (in the right numbers) and secondly, that they are trained to do the job to the required standards.

Keith Chandler


The greatest problem facing hairdressing as we enter the 21st century is people:

• Attracting the right people• Training them to the highest standards• Keeping them in the business

People are the key resource in hairdressing, if we have no new hairdressers, we have no tomorrow!


There are four major ‘people threats’ preventing us from building our teams…

•Demographic change – not as many young people•Social change – young people expect much more•Changes in the economics – it costs more to train people than ever before•Changes in the employment and training climate - there are more rules

Demographic ChangeDemographic Change

In 2009, there are almost two million less 16 - 24 year olds in Britain than in 1995

This means that in a town with a population of 100,000, there are now 3,500 less 16 - 24 year olds than ten or twelve years ago !

Q: Into which age group does 66% of all salon hairdressers and… 95% of all new entrants to hairdressing fit ?

Social ChangeSocial Change

We live in a different world than we did 15, 10 or even 5 years ago

In the world today, people are not prepared to wait…

…young people want things now - and if they are training to be a hairdresser they are probably watching their friends get a much better package than they are!

Social ChangeSocial Change

What package does a 17 year old office worker get?

Hours p/week - 35 hours - working day 9 to 5Late nights - none (overtime payments)Holiday - 5 weeks and all Bank HolidaysPension scheme - normal (and sick pay also) Lunch - 1 hour + subsidised meals Breaks - am + pm without failBonus - Christmas bonus is usualWeekly pay - £250 upwards

Economic ChangeEconomic Change

How much does it cost to train a young person to be a hairdresser?

Economic ChangeEconomic Change

How much does it cost to train a young person to be a hairdresser?

•It takes between 500 and 600 hours to train a hairdresser from scratch

•The cost of training a single individual is between £12,500 and £17,500

•But... that is provided that all assistants remain with the salon. The true cost could be between £20,000 and £30,000

Employment ChangesEmployment Changes

Recent changes in the employment climate

• The National Minimum Wage• Working Time Directive• 28 Day Holiday Entitlement• Health and Safety• Equal Opportunities

Changes to TrainingChanges to Training

Apprenticeships / Advanced Apprenticeships

• Different ways of accessing funding from the government via the Learning & Skills Council

• Each has set levels of funding attached, and requires different levels of training

• Funding is only available to ‘approved’ training providers

• Training must lead to NVQs plus Key Skills

Changes to TrainingChanges to Training

Changes over the next three years include…

•14-19 Diploma – 14 and 15 year old pupils will be taught hairdressing studies at school•Further Education Teaching Qualifications – aimed at professionalising vocational training

Coping with ChangeCoping with Change

How do salons cope with change and overcome all of the many changes affecting hairdressing?

•Go it alone•Form partnerships to get help

Options AvailableOptions Available

Go it alone•Develop own in-salon training•Develop own form of apprenticeship

Partnerships – to access govt funding

•Local managing agent•Local Further Education college •The SAM Programme

What isWhat is SAM?SAM?

SAM is a comprehensive training system which allows salons to produce high quality hair designers in the shortest possible time and which provides a National Vocational Qualification without the need to send people out of the salon.

Our aim is for SAM to become the training programme of choice for all 3-6-5 salons.

Why Does SAM Exist?Why Does SAM Exist?

SAM exists...

...because there is a miss-match between what a salon owner needs and what a college or a local managing agent delivers

The salon owner needs a well trained, highly motivated, committed young person who wants to go on and build a successful career…

What Does a College Offer?What Does a College Offer?

The college offer

A college or a local managing agent delivers a piece of paper that says NVQ on it and the quicker the college or managing agent can achieve this piece of paper the quicker they get paid!

The result?

What isWhat is SAM ?SAM ?

SAM and NVQs

Built into SAM are the National Vocational Qualifications for hairdressing...

•NVQ Level One•NVQ Level Two •NVQ Level Three

Salons can choose to be involved at any level

What isWhat is SAM ?SAM ?

The SAM system is structured in a way that:

•The salon delivers the training•At times to suit the salon•To standards set by the salon•Using the salon’s own trainers •So that the salon keeps control

At all times, salons are guided by Cheynes Training to ensure they get the very best from the programme.

Features and BenefitsFeatures and Benefits

The SAM programme has been developed by salon owners for salon owners

•The SAM system is used in top salons throughout the UK

•Top salons use SAM because they know it works.

•80% of the Cheynes team of around 150 people are either on SAM or have graduated from SAM


The SAM system has a proven track record

•There are hundreds of salons involved with the SAM system with around 650 young people are currently in training

•Thousands of young people have started their career with SAM

•We will make our 3000th award in early 2009


The SAM salon is never alone

• SAM salons are part of a powerful national network of training centres

• Each SAM salon is allocated a professional training advisor

• There is a 24/7 training / employment hotline service for salon owners


The SAM salon immediately becomes a City & Guilds accredited assessment centre...

•City and Guilds status helps to recruit higher quality young people

•Parents know the value of a City & Guilds certificate

•Schools, Careers Service, etc. all recognise City and Guilds status


The SAM salon can offer qualifications gained entirely within the salon

•The programme can be tailored to suit the exact needs of the salon and each Candidate

•Salons can select the order of training and can place emphasis on areas they feel are important

•The programme becomes ‘special’ to each salon and to each Candidate in the salon


The programme produces hair designers with ‘all-round’ ability...

•There is around 60% more training and assessment in SAM than in a basic NVQ

•The extra parts are designed to make sure each Candidate has completed practical training in all parts of their job

•Good salons give the extra training anyway, we make sure it is fully structured and controlled


The SAM salon gains access to superb, well proven systems for motivating the team:

•Recording progress - the SAM Wall Chart•Reviewing progress - Monthly review•Motivating young people - Wages and promotion


SAM Candidates achieve two NVQs when they complete Level Two, everyone else gets just one!

SAM Candidates receive:

• NVQ Level Two in Hairdressing• NVQ Level Two in Barbering


The SAM salons gains access to a full suite of training programmes...

•NVQ Level One, Level Two and Level Three•Key Skills•A1/A2 assessors qualifications•Teacher training courses


Cheynes Training has redefined the NVQ concept… this means:

•State of the art training material that is easy to use •On-line assessment systems that save days and days of marking •Progress tracking systems that are effective and fun to use•Review methods that really let salon owners know exactly what is happening in training

Who are the key players in the SAM Programme?Who are the key players in the SAM Programme?Who is Involved?

Programme Director

Regional Training Advisor

Salon Head of Centre

The SAM Candidate

Who is Involved?Who is Involved?

Regional Training Advisors

•The key people in SAM•Team of around 20 specialists – top professionals from salons that use SAM•RTAs launch the programme in each salon •Visit each salon at least every three months•Available for advice 24 hours each day•RTAs keep salons on track!

The CommitmentThe Commitment

What commitment is needed in order to become fully involved in SAM?

Aim for high quality and commit the necessary resources…

• Head of Centre• Training team• Training structure

The InvestmentThe Investment

How much will this cost?

In the UK, the programme is usually government funded, this pays for all of our services:

• Registration of Candidates with City & Guilds• Candidate Logbook and Portfolio • All assessment material• All programme manuals• Minimum of four RTA visits p/a • On-going hot-line support• One City & Guilds Verifier visit p/a• Final certification costs, etc

The InvestmentThe Investment

Should you go private?

Some salons choose to opt out of the Government system and instead pay us direct for our services:Advantages of this system…

• Candidates complete much more quickly• No Key Skills to contend with• Less interference from authorities• No need to have training qualifications• Less pressure on everyone involved

How to get involvedHow to get involved

• Decide if SAM is right for your salon’s overall training needs

• Decide if you are prepared to commit the resources that are needed

• Contact William Howarth if you have any important questions – number is in e-Update

• Let us know what your decision is


• Once you agree to commit the resources, we will confirm your funding with the Learning and Skills Council, or

• We will give you an exact costing if you choose not to take Government funding

• We will then appoint a Regional Training Advisor to visit your salon to discuss your exact needs


• The RTA will visit and go through every aspect of the training and leave an action plan of things you need to have in place

• The RTA will work with you to make sure everything is ready for the launch date that you set with your RTA

SummarySummary

The importance of training...

•Training creates all of our futures•Training is not just about NVQs•Hairdressing is what people want to do•NVQs is what people need to do•SAM brings these two things together

SummarySummary


•Change, change, change•Change causes confusion•We aim to take away the mystery from NVQs•Who’s controlling your NVQs?•Who’s motivating your young people?

SummarySummary


The aims of SAM...•To respond to the needs of 3-6-5 members•Offer different levels of involvement in SAM•Allow members to take from SAM exactly what they need•Help all members to routinely achieve exceptional results

SummarySummary

Our vision of the future…

•Every 3-6-5 salon involved with SAM•3-6-5 controlling the raw materials of hairdressing – young people•3-6-5 influencing the direction of NVQs•3-6-5 guaranteeing all of our futures

And finally...And finally...

Remember, there are only three kinds of salons…

•Those that make things happen•Those that watch things happen•Those that wonder what happened

The SAM Programme