Social Safari – July 22, 2011

Team Stedelijk Museum

A uncompromising open strategy

societal position and achieve its visitor objectives

to become a cultural hub, reclaim its

will help The Stedelijk Museum

The potential of the open strategy

is substantiated based on three core arguments

MACBA, Barcelona

What are the top 3 words that spring to mind when you hear #MACBA? #Barcelona #Museum

Whitney Museum, New York

What are the top 3 words that spring to mind when you hear #Whitney Museum? #NYC #Museum

PS1/Moma, New York

What are the top 3 words that spring to mind when you hear #STEDELIJK MUSEUM? #Amsterdam #Museum

fear

The Dutch public anxiously awaits the re-opening and

expects the Museum to take a central role in society

with a new marketingconcept where enthusiasm is key

An intervention proved int’l visitors can be triggered

…is highly accessible

… and resulted in a very positive evaluation

by ALL visitors

…although this will require impactful measures

based on existing resources

There is actual momentum to further exploit

many of the ingredients already in place

…having one of the world’s greatest collections

…and an already imposing building

…while the new ‘bathtub’ offers much potential

for all kinds of public activities

…adopt a freemium business model

and develop new revenue streams

…further increase open programming through

public curation, events, and involving art students

that reflects the identity and proposition

…and find a more contemporary name

The Amsterdam Museum of Contemporary Art and Design (AMCAD)

Becoming the hip-and-happening engine

generates new visitors and fuels social impact

of 21st century cultural life (again)

What’s holding you back?