Mobile Squared Europe

29 September 2010

Hein Wils

(h.wils@stedelijk.nl)

@heinhier

AR(t) is Everywhere:Augmented Reality is here to stay

Stedelijk Museum

Stedelijk Museum

Artours project

Innovatie Cultuuruitingen Agentschap NL

Targets:

- Create open platform for museumtours and artists

- Co-operate with peers and commercial partners

- Create business models

- Embed AR and innovation in organisation

Technique

Augmented reality:- combines real and virtual- is interactive in real time- is registered in 3D

Augmented Reality

Future

Museum as co-innovator

Netherlands

International

New user experience

Art decontextualised

Paid by user :- Rental (in museum)

- Retail (App shop)

- Freemium (App sales)

- Donations (sms/micropayments)

- Abonnement

Free for user:- Subsidised or investment

- Sponsoring

- Adverts

- Data sales

Business model

AR inside the Stedelijk Museum

Pimp your City!

Museum Hacking

(with Rijksmuseum & van Gogh Museum)

Dutch Museum Congres

Museums & the Web

ISEA 2011 Istanbul

Roadmap ARtours