CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

Jeff Lin

SVP & MD, APAC

全球资深副总裁兼

亚太区总经理connects people with places & networks

Star Developer

Most Innovative Symbian Application

2008Best Mobile Internet Service Best LBS Service Of The Year NAVTEQ Global LBS Challenge

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

GyPSii® is a Global Company (是一个全球性的公司)

• Senior Management team comes from Netscape, Oracle, Progress, UUNet, AOL/TW, NAVTEQ/Nokia

• Planning, Business Development, R&D and Operations throughout Asia, Americas and Europe

• Headquartered in the Netherlands

GyPSii China

Location: Shanghai, Beijing

Function: Planning，BD，R&D，

Ops

GyPSii US

Location: Boston

Function: Ops, R&D

GyPSii Netherlands

Location: Amsterdam

Function: Planning，BD

GyPSii Finland

Location: Salo

Function: R&D

Supported Language

GyPSii UK

Location: London

Function: BD，R&D

GyPSii Korea

Location: Seoul

Function: BD

GyPSii LATAM

Location: Miami

Function: BD

English (US, UK)

Chinese (CHS & CHT)

Japanese

Korean Arabic

Spanish Finish

French Polish

German Portuguese

Russian Portuguese Brazilian

Italian Greek

Norwegian

Swedish

Danish

Dutch

Turkish

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

※ GyPSii is a mobile lifestyle experience 是一个新颖的移动生活体验

※ GyPSii is mobile focused 主要面向于全球手机用户

※ GyPSii is targeting emerging markets as our main focus 以亚洲，拉丁美洲市场

为主, 欧美市场为辅开展业务

※ GyPSii connects people to places 竭力打造基于位置的移动服务, 以UGC和互动

为核心

※ GyPSii has a winning business model 拥有自主专利研发的移动广告发布平台,

可为广告主提供精准位置广告

GyPSii Vision （市场定位）

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

Key Distribution Partners

Available on Multiple Platforms （多元化的客户端）

Se

am

less M

ob

ile a

nd

Web

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

… with GyPSii, the binding element or affinity that defines the relationship is not always a common person, but often everything else that is going on in communities

Linking It Together （位置连接你我）

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

UniSpace (由你社区)

for

China Unicom

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

GyPSii and China Unicom: UniSpace

UniSpace (powered by gypsii) on iPhone

• UniSpace branded solution is GyPSii (GyPSii后台运作)

• On all mobile platforms (支持多元化平台)

• Premier app placement on iPhone (推荐预装应用)

• 1 of 10 pre-bundled, only foreign-run app

• Consumer rollout, TV ads, In-store Kiosks & Web (联通大力推广)

http://www.chinadaily.com.cn/bizchina/2009-09/01/content_8639591.htm

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

• New to 3G and iPhone, understands data service is key to it’s feature

success (数据业务是3G时代的主导)

• Targeting Location Based Services for high growth and revenue

opportunities (位置服务在数据业务里占基础地位，有很好的发展前途和

收费的通道)

• Wants to retain it’s brand and offer differentiation service to it’s existing

and new user base (自身品牌的保护和发展是客户维护的重要因素之一)

• TTM and mobile advertising as a new business model are attractive to

Unicom (移动广告是一个新颖的商务模式)

Why Choose GyPSii?（为何选择GyPSii图钉)

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

• GyPSii created multiple UniSpace mobile clients that meet the needs of China

Unicom’s 2G/3G devices, targeted for pre-bundling and distribution (支持

iPhone, Android, BlackBerry, Symbian和JAVA等主流平台，涵盖目前主流的2G

和3G手机)

• Working with Unicom on defining customized content and features to ensure

stickiness and usability (通过热线电话、线上反馈、用户调查等多种渠道收集用

户对于产品的反馈，定期由产品部门汇总，平均每个月发布一个更新版本，时刻

把握用户需求，永不落伍)

Preparing the Mobile Clients (产品准备)

BlackBerry SymbianAndroidiPhone

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

• Purchase an iPhone at designated location (用户到指定地点购买iPhone)

• iPhone is activated on the spot, UniSpace is loaded (联通工作人员激活iPhone,

并预装由你社区客户端)

• UniSpace client is activated and demoed before leaving (由你社区客户端激活和

演示)

UniSpace iPhone Distribution （iPhone 客户端推广)

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

Leverage Multiple Distribution Channels (渠道推广)

iPhone, JAVA, S60,

Android, WM等手机客户端

WAP页面

http://unispace.ishwap.com

Web页面

http://space.wo-store.net

UniSpace is available via Unicom’s multiple distribution channels (由你社区包含客户端

软件、WAP和Web网站三部分，三部分数据同步，用户可以在不同的平台上进行使用)

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

Marketing and Promotion (业务推广工作)

产品发布会推销，大卖场路演，预装演示等……

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

Marketing and Promotion (业务推广工作)

账单夹寄，增值业务手册，彩信，平面报纸等……

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

Driving Active Mobile Usage Trends

Early trends are:

• Consistent across regions

• ~80% of usage via mobile devices

• Sticky usage with compelling high mobile and

demographic metrics:

• ~70% retention rate from initial sign up

• 55% users return more than 3 times a week

• 18 to 35 core group, especially strong 21 to 26 cohort

• Male preponderance, female growing to equal levels

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

“boy meets girl” – 追寻篇

CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

come visit us

www.gypsii.com.cn (网址)

gypsii.cn (手机)

Thank You!

谢 谢！