2. Richard Dyers Star Theory is the idea that icons and
celebrities are constructed by institutions for financial reasons
and are built to target a specific audience or group of people.
Dyers theory is broken down into 3 sections: Audience and
Institutions Constructions Hegemony (Cultural Beliefs)
3. LADY GAGA - Lady Gaga is an excellent example of this theory
as we see her push the boundaries of our generations perception of
what is normal making her intriguing through her alternative
clothing choices and extreme music videos. - Gagas ability to
perform and create music is no doubt of a high standard however
this alone does not create her image and keep her in the spotlight
its this star factor imagery that keeps the fans invested.
4. - Gaga sticks to dyers rules through a variety of different
concepts to maintain fan interest. Such as; - Well placed news
stories gaga might be a hermaphrodite - famous actor
boyfriend/girlfriend e.g. Taylor Kinney - Attendance to exclusive
events and openings, e.g. the premier of the great Gatsby -
Features in magazines such a vogue.
5. Hegemony Lady Gaga has a well known alternative persona.
This persona delivers something different to the viewer and
listener that they enjoy. If a artist is at wide ends of the
spectrum they tend to be successful. Lady Gaga is at the one end of
the spectrum where she is so wacky that people love her because she
is so far from normality. Where as artist such a Ed Sheeran are at
that other end of the spectrum where they are extremely relatable
for the viewer and listener that they adopt a liking.
6. FAN FICTION Lady Gagas alternative personality is similar to
a character in a movie. She is so far from what is normal that
audiences find it easy to create fandoms and fan fictions. Fan
fictions are a display of affection from the fandom to which they
can express their feelings around a celebrity. Lady Gaga is a very
un-naturalistic figure in the industry so fans are able to be as
unrealistic as possible with their fan-fiction.
7. WHY DOES THE INDUSTRY LOVE HER? The industry loves GAGA
because she is a very controversial character. GAGAs personality
allows the labels to experiment and try new ideas to grab the
public. For example her Meat Dress shown in the previous slide.
Gaga is one of the most followed people on twitter and is
constantly gaining global attention through the controversial
persona constructed for her by the labels. HOWEVER! Gaga isnt all
wacky! She does funnily enough have a pretty good voice which the
industry uses to its advantage. Gaga will be doing a show and
suddenly she will whip out a slow striped back song which will blow
the audience away and catch them by surprise. This entices a more
diverse market.