Group 1 Frank, Shena, Eddie, Nick

Frank

Eric Casaburi- owner and founder

converted from powerhouse gym

Began as a franchise in 2004

Within one year opened 60 Clubs

Since being founded has expanded across the east coast

Quantity of Clubs has increased to become fastest growing franchise in the industry projected 450 clubs open nation wide by 2012

What We Are?

Retro Fitness is an 80's themed fitness club

geared towards the most pleasant and family oriented gym experience possible

Aimed to be a low cost leader in the gym industry

Advertises a "SuperCrazyLow” enrollment Fee.

Nick

What We Do

"More fitness, less money, by providing an exciting and inviting environment for exercising, fitting to any fitness enthusiast’s budget".

Mission Statement

What’s offered at Retro?•50 – 60 pieces of cardio equipment equipped with personal LCD TVs•Retro Movie Theater•Circuit Training•Juice Bar•Locker Rooms

The Fitness Industry

High demand, fast growing industry

Rising rates of obesity, people turning to exercise?

The fitness industry: Worth $15.9 Billion

25%-50% health membership growth rate in 2010

The Retro Fitness Franchise

A complete turnkey Business System

An innovative , comfortable, and unique experience

We make exercise affordable for all

We have over 70 locations in NJ alone !

Although hours at each location vary, most facilities are open from 4 a.m. to midnight Mondays through Fridays, and up to 6 and 7 p.m. on Saturdays and Sundays. Our fitness centers span from 12,000 to 16,000 square feet.

Shena

Our Business Strategy Retro Fitness uses the differentiation approach to

achieve our business strategy.

This means our company focuses on gaining a competitive advantage by providing a unique services that other companies do not offer.

Our Differentiation Strategy

$19.99/mo. membership fees

Variety of equipment

Availability of personal trainers

On site ATM

80s pop-culture theme Each cardio machines has it’s individual LCD TV monitor “Retro Theatre” Retro Blends Juice Bar on site Childcare is available twice a day, @ $3 per child, per visit $2 per visit packages available for 50 visits

Our business initiative is bottom line. With this initiative, we focus on improving the resources we already offer our customers.

How Our Database Improves

EfficiencyOur network services are provided by a company named ABC Financial in which we use the primary software Data Trak. With this software, we are able to manage many aspects of our business including:

The viewing and updating of member information at anytime, from any location.

member check in,

appointment scheduling,

point of sale transactions.

Member Check In

Point of Sale

Appointment Scheduling

Eddie

Technological Components

ABC Financial

Self Service KioskData Trak for DesktopsDoor Access SecurityCredit/Debit Card ProcessingE-CommerceEquipment Lease & PurchaseData Management Security

Self Service Kiosk

Schedule classes, view upcoming appointments, update account information, and make payments.

More Technological Components

Door Access Security

Control member admittance to your facility using a custom interface.

Credit/Debit Card Processing

The Data Base

Conclusion

What makes Retro Fitness one of the biggest and fastest growing fitness franchise in the east cost.

Differentiation Strategy

Affordable Membership

80's atmosphere

Retro Theater

Smoothie Bar

Amazing customer service

Technology

Hi-Tech Equipments

24 hour phone customer service

Customer information security systems.

THE END