Audience research- digipack and CD advert

questionnaireWhen I come to plan my digipack and CD advert I will use the information I have gained from my questionnaire to help product products that are appealing to my target audience.

1.How old are you?

15-1617-1819-2020+

As my target audience for my products are mainly females from 15 to 25 I distributed my questionnaire accordingly so that the results would show my target audience views.

2.Are you male or female?

malefemale

3.What genre of music would you say P!nk- Who knew falls under?

RnBRockpop rockpop

I wanted see whether my target audience agreed or disagreed with the genre I had classified my chosen song. From the results I am able to see that my target audience agree with the song falling under the pop-rock genre.

4.How often do you buy CDs?

regularly

every so often

rarely

i download music

I posed this question so that I would be able to see how reliable the results from my questionnaire are, as there would be no point using peoples views on products they do not purchase. My results from this questionnaire should be realisable as it shows they do buy CDs.

5.What are important on a CD digipack?

title

artists name

picture

product information

I wanted to get my target audiences feedback on which aspects of a CD digipack they thought were most important. The results show me that all four area have high importance when designing a digipack, with the picture being most important.

6.What are important on a CD advert?

title

artists name

picture

product information

I wanted to get my target audiences feedback on which aspects of a CD advert they thought were most important. The results show me that all four area have high importance when designing a CD advert, with the picture and artists name being most important.

7.what size advert do you find more appealing/ persuasive?

whole A4 pagehalf an A4 pagethirf of an A4 pagequater of an A4 page

I wanted to get my target audiences feedback on which size advert they found most persuasive to them as this is who the advert would be aimed at. The results show me that my target audience find a whole A4 advert most appealing/ persuasive.