CONTENTSCONTENTS

INTRODUCTIONINTRODUCTION PRODUCTSPRODUCTS MAJOR COMPETITORSMAJOR COMPETITORS PROMOTIONAL STRATEGIESPROMOTIONAL STRATEGIES BASICBASIC CURRENTCURRENT OUTLETSOUTLETS

INTRODUCTIONINTRODUCTION

Reebok began in 1895 in a part of Reebok began in 1895 in a part of the UK known as Bolton and the the UK known as Bolton and the founders were Joe and Jeff Foster founders were Joe and Jeff Foster natives of UK.natives of UK.

The company’s original name was The company’s original name was Mercury Sports but was renamed Mercury Sports but was renamed ‘Reebok’ in 1958. ‘Reebok’ in 1958.

CONTD….CONTD….

Reebok is a British producer of athletic Reebok is a British producer of athletic footwear, apparel, and accessories. In footwear, apparel, and accessories. In January 2006, Reebok became a January 2006, Reebok became a subsidiary of Adidas after the company subsidiary of Adidas after the company acquired Reebok International Limited acquired Reebok International Limited for $8 billion. The company’s global for $8 billion. The company’s global headquarters are in Boston, headquarters are in Boston, Massachusetts and the UK head office Massachusetts and the UK head office is located in Lancaster.is located in Lancaster.

PRODUCTS OF REEBOKPRODUCTS OF REEBOK

FOOTWEARFOOTWEAR SPORTSSPORTS WOMENWOMEN APPARELAPPAREL KIDSKIDS

MAJOR COMPETITORSMAJOR COMPETITORS

NIKENIKE PUMA AGPUMA AG FILAFILA

PROMOTIONAL STRATAGIESPROMOTIONAL STRATAGIES

ADVERTISING THROUGH MEDIAADVERTISING THROUGH MEDIA BANNERS AND HOARDINGSBANNERS AND HOARDINGS SPONSORING FAMOUS SPONSORING FAMOUS

PERSONALITIESPERSONALITIES PROMOTION BY COLLABORATING PROMOTION BY COLLABORATING

WITH SOME FAMOUS BRANDSWITH SOME FAMOUS BRANDS RATE CUT AND DISCOUNTSRATE CUT AND DISCOUNTS

ADVERTISING THROUGH MEDIAADVERTISING THROUGH MEDIA

VIA TELEVISIONVIA TELEVISION VIA NEWS PAPER & MAGZINESVIA NEWS PAPER & MAGZINES VIA INTERNETVIA INTERNET

BANNERS AND HOARDINGSBANNERS AND HOARDINGS

BY PUTTING BANNERS AND BY PUTTING BANNERS AND HOARDINGS AT EYE CATCHING HOARDINGS AT EYE CATCHING PLACES.PLACES.

THESE MAY INCLUDE MALLS, THESE MAY INCLUDE MALLS, STADIUMS, CROWED MARKETS.STADIUMS, CROWED MARKETS.

SPONSORING FAMOUS SPONSORING FAMOUS PERSONALITIESPERSONALITIES

TO GENRATE AND MAINTAIN TO GENRATE AND MAINTAIN CUSTUMER RELIABILITY REEBOK CUSTUMER RELIABILITY REEBOK KEEPS ON HIRING EMINIENT KEEPS ON HIRING EMINIENT PERSONALITIES.PERSONALITIES.

FOR INSTANCE:FOR INSTANCE: M.S. DHONI (INDIAN CRICKET CAPT)M.S. DHONI (INDIAN CRICKET CAPT) BIPASHA BASU(MODEL & ACTRESS)BIPASHA BASU(MODEL & ACTRESS) RYAN GIGGS(FOOT BALL PLAYER)RYAN GIGGS(FOOT BALL PLAYER)

COLLABORATING WITH SOME COLLABORATING WITH SOME FAMOUS BRANDSFAMOUS BRANDS

TO ENHANCE THE SALE REEBOK TO ENHANCE THE SALE REEBOK COLLABORATES WITH DIFFERENT COLLABORATES WITH DIFFERENT COMPANIES.COMPANIES.

EXAMPLES:EXAMPLES: LG(2005)LG(2005) TVS(2008)TVS(2008)

CURRENT PROMOTIONAL CURRENT PROMOTIONAL ACTIVITIESACTIVITIES

UPTO 40% OFF DISCOUNT ON ALL UPTO 40% OFF DISCOUNT ON ALL REEBOK PRODUCTSREEBOK PRODUCTS

TIE UP WITH VIDEOCON- FREE REEBOK TIE UP WITH VIDEOCON- FREE REEBOK ACCESSORIES WITH SOME VIDEOCON ACCESSORIES WITH SOME VIDEOCON PRODUCTSPRODUCTS

SPONSORING INDIAN CRICKET TEAM SPONSORING INDIAN CRICKET TEAM AND EPL’S CLUB BOLTONAND EPL’S CLUB BOLTON

BRAND AMBASSADORS OF REEBOK- BRAND AMBASSADORS OF REEBOK- M.S DHONI, BIPASHA BASU, RYAN M.S DHONI, BIPASHA BASU, RYAN GIGGS, YAO MING, MICHAEL JORDAN.GIGGS, YAO MING, MICHAEL JORDAN.

VARIOUS OUTLETS OF REEBOKVARIOUS OUTLETS OF REEBOKIN DELHI, FARIDABADIN DELHI, FARIDABAD

BG04, ANSAL PLAZA, KHELGAON MARG N.DELHIBG04, ANSAL PLAZA, KHELGAON MARG N.DELHI 28B KHAN MARKET N.DELHI28B KHAN MARKET N.DELHI C48 LAJPAT NAGAR II N.DELHIC48 LAJPAT NAGAR II N.DELHI G4 GROUND FLOOR SOUTH EX.I N.DELHIG4 GROUND FLOOR SOUTH EX.I N.DELHI GROUND FLOOR CROWN INTERIOR PLAZA GROUND FLOOR CROWN INTERIOR PLAZA

FARIDABADFARIDABAD