What is RAJAR?

• RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK.

• It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.

RAJARs mission:

• RAJAR is responsible for setting the research specification, the awarding of the research contracts to third party suppliers and the overall quality control , management and delivery of the service. The day to day operations are overseen by the Chief Executive and Research Director

What do they do?

• RAJAR collects information on behalf of over 300 BBC and Ofcom Licenced commercial radio stations, ranging from very small local services to the national networks. Station listening by time, duration, platform (AM/FM, DAB, Online/APP, and DTV) and location (in car, at home, at work & elsewhere) is recorded and published on a quarterly basis.

The key points of RAJAR

• RAJAR is a non profit making organisation.

• RAJAR data is the industry wide currency for planning, buying and selling advertising on Commercial Radio.

• RAJAR is owned and controlled by the industry it serves.

• RAJAR has a continuous programme of innovation and development to meet its market’s needs.

• The current annual sample is approximately 110,000 respondents aged 15+. Participants are asked to keep a diary recording their radio listening for a week.

Data Releases

• They have data release every year stating the statics of how many people listen to the radio etc.

• The diary based system is the most common method of measuring radio audiences worldwide