NORTHSOUND RADIORAJAR Q3 2013

3NORTHSOUND 1■ Northsound 1’s core audience is 25-44

year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

■ Northsound 2’s core audience is 35-55 year olds with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by

■ Northsound 1 is the market leading radio station in Aberdeen and the Shire

■ Total Northsound Radio has more than double the number of ABC1 listeners than their nearest commercial competitor Original 106

■ Listeners to Total Northsound Radio listen on average for a staggering 10.6 hours a week

■ 80% of Northsound Radio listeners are the main shoppers in their household and therefore control the purse-strings

Source: RAJAR 2013 Q3 based on the Northsound TSA combined Northsound 1 and 2

THE TRANSMISSION AREA

5NORTHSOUND 1 WEEKDAY SCHEDULE

■ Greigsy at Breakfast 6am-10am■ John Mellis on Mid-Morning 10am-2pm■ U Choose 2pm-3pm■ BIG Drive Home 3pm-7pm■ IN:Demand with Romeo

7pm-10pm■ Late Night with Gina McKie 10pm-1am

6

15-24 25-34 35-44 45-54 55+

27,000

33,00030,000

33,000

42,000

TOTAL NORTHSOUND164,000 WEEKLY LISTENERS

WEEK

LY R

EA

CH

47%

53%

Men Women

NORTHSOUND REACHES…

• 79,000 ABC1 LISTENERS

• 85,000 C2DE LISTENERS

• 131,000 MAIN SHOPPERS

Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013

7

15-24 25-34 35-44 45-54 55+

26,000

31,000

29,00028,000

26,000

NORTHSOUND 1140,000 WEEKLY LISTENERS

WEEK

LY R

EA

CH

46%

54%

Men Women

NORTHSOUND 1 REACHES…

• 71,000 ABC1 LISTENERS

• 69,000 C2DE LISTENERS

• 110,000 MAIN SHOPPERS

Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013

8COMPETITORS

Absolute Radio Na-tional

talkSPORT

BBC Radio FIVE LIVE

Classic FM

Northsound Two

BBC Radio 4

Original 106 (Aberdeen)*

BBC Radio Scotland

BBC Radio 1

BBC Radio 2

Northsound One

Northsound 1 & 2

9

11

20

32

47

56

60

74

87

100

140

164

WEEKLY REACH

Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA

9COMMERCIAL MARKET SHARE

54.5%

13.9%

2.4%

22.4%

2.4%6.1%

Total Northsound Original 106 Absolute National Other commercial talkSPORT Classic FM

TOTAL NORTHSOUND TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING

Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) *some stations do not cover whole of the TSA