Radio Trailer Initial Research

Radio Channel

BBC

• Due to our documentary being shown on BBC3, we will therefore broadcast our radio trailer on a BBC radio station. However, research must be done to determine which BBC radio station to use.

BBC Radio 1• Main target audience age is 15-29

years.• Specialises in modern and popular

music and chart hits throughout the day.

• Also plays other genres of music after 7pm, including electronic music, indie, and rock, as well as interviews.

Why should we use this radio channel?Many young people listen to this radio channel and it is based mostly on the interests of young people. Therefore, as our target audience is also young people, this would be an appropriate radio station to use.

BBC Radio 2 • Is the most popular radio station in the

UK• 82% of listeners are over 35.• Plays music as well as broadcasters

discussing topics.• Uses a large number of different

presenters who make the radio programme interesting.

Why should we use this radio channel?This radio station is the most popular channel in the UK and therefore if our radio trailer appeared on it, it would be heard by a lot of people, as well as issues such as feminism sometimes being discussed, therefore may interest those who are interested in this. However, these people may not necessarily be our target audience and therefore it wouldn’t be appropriate to broadcast on this channel as it may not interest those listening as much.

BBC Radio 3

Why should we use this radio channel?Although this radio station would allow us to reach many different cultures, this radio station may not appeal specifically to our target audience’s age range or interests, therefore may not be an appropriate station to use.

• Centres around classical music, opera, jazz, world music, drama, culture and the arts.

• It also is the world’s most significant commissioner of new music.

• Through it’s New Generation Arts scheme, it promotes young people of all generations.

BBC Radio 4

Why should we use this radio channel?Although this radio station focuses on important issues (such as meninism and feminism) and therefore our topic would fit in well in this respect, there would be a limited number of our target audience listening, and therefore it would be less appropriate for this to be shown in the documentary.

Broadcasts a range of spoken word programmes, such as the news, drama, comedy, science and history. It is the second most popular domestic radio station in the UK. Also plays some popular and classical music and plays a limited amount of sports reviews.

Decisions on Radio Channel

After researching into different radio stations that we could use to broadcast our radio trailer, we have decided to use BBC Radio 1, as many young people listen to this and so would be a direct link to our target audience, who may be interested in our topic.